PRophet, a Stagwell (STGW) Company, Releases New InfluencerMarketing.ai Products that Enhance Brand Safety and Performance Measurement
PRophet, a Stagwell (STGW) company, has launched two new AI-powered products on InfluencerMarketing.ai (IMAI) to enhance brand safety and performance measurement in influencer marketing. The Brand Safety product uses AI to analyze historical and real-time content across influencer platforms, identifying potential reputational risks. Key features include AI-driven content analysis, 24/7 monitoring, an influencer rating system, and real-time alerts.
The Performance Score product provides a holistic assessment of an influencer's ability to convert conversation into sales impact. It offers in-depth analysis, actionable insights, and proactive decision-making tools. These products aim to help brands navigate digital influencer partnerships while safeguarding reputations and maximizing marketing investments. The Performance Score is available immediately, while Brand Safety will be released by year-end.
PRophet, un'azienda di Stagwell (STGW), ha lanciato due nuovi prodotti basati su AI su InfluencerMarketing.ai (IMAI) per migliorare la sicurezza del marchio e la misurazione delle prestazioni nel marketing degli influencer. Il prodotto Brand Safety utilizza l'AI per analizzare contenuti storici e in tempo reale su piattaforme di influencer, identificando potenziali rischi reputazionali. Le principali caratteristiche includono un'analisi dei contenuti guidata dall'AI, monitoraggio attivo 24/7, un sistema di valutazione degli influencer e avvisi in tempo reale.
Il prodotto Performance Score fornisce una valutazione olistica della capacità di un influencer di convertire le conversazioni in impatto sulle vendite. Offre un'analisi approfondita, intuizioni azionabili e strumenti proattivi per il processo decisionale. Questi prodotti mirano ad aiutare i marchi a orientarsi nelle partnership digitali con gli influencer, proteggendo al contempo le reputazioni e massimizzando gli investimenti di marketing. Il Performance Score è disponibile immediatamente, mentre il Brand Safety sarà rilasciato entro la fine dell'anno.
PRophet, una empresa de Stagwell (STGW), ha lanzado dos nuevos productos impulsados por IA en InfluencerMarketing.ai (IMAI) para mejorar la seguridad de la marca y la medición del rendimiento en el marketing de influencers. El producto Brand Safety utiliza IA para analizar contenido histórico y en tiempo real en plataformas de influencers, identificando posibles riesgos reputacionales. Las características clave incluyen análisis de contenido impulsados por IA, monitoreo 24/7, un sistema de calificación de influencers y alertas en tiempo real.
El producto Performance Score proporciona una evaluación holística de la capacidad de un influencer para convertir conversaciones en impacto de ventas. Ofrece análisis en profundidad, ideas prácticas y herramientas proactivas para la toma de decisiones. Estos productos tienen como objetivo ayudar a las marcas a navegar por las asociaciones digitales con influencers, protegiendo al mismo tiempo sus reputaciones y maximizando las inversiones en marketing. El Performance Score está disponible de inmediato, mientras que el Brand Safety se lanzará a finales de año.
PRophet는 Stagwell (STGW)의 회사로서, 인플루언서 마케팅의 브랜드 안전 및 성과 측정을 향상시키기 위해 InfluencerMarketing.ai (IMAI)에서 AI 기반의 두 가지 신제품을 출시했습니다. Brand Safety 제품은 AI를 사용하여 인플루언서 플랫폼에서의 역사적 및 실시간 콘텐츠를 분석하고 잠재적인 평판 위험을 식별합니다. 주요 기능으로는 AI 기반 콘텐츠 분석, 24/7 모니터링, 인플루언서 평가 시스템, 실시간 경고가 있습니다.
Performance Score 제품은 인플루언서의 대화를 판매 영향으로 전환하는 능력을 종합적으로 평가합니다. 심층 분석, 실행 가능한 통찰력, 그리고 능동적인 의사결정 도구를 제공합니다. 이 제품들은 브랜드가 디지털 인플루언서 파트너십을 안전하게 탐색하고 평판을 보호하며 마케팅 투자 극대화에 도움이 되도록 설계되었습니다. Performance Score는 즉시 사용 가능하며, Brand Safety는 연말에 출시될 예정입니다.
PRophet, une entreprise de Stagwell (STGW), a lancé deux nouveaux produits alimentés par l'IA sur InfluencerMarketing.ai (IMAI) pour améliorer la sécurité de la marque et la mesure de la performance dans le marketing d'influence. Le produit Brand Safety utilise l'IA pour analyser des contenus historiques et en temps réel sur les plateformes d'influenceurs, identifiant ainsi les risques réputationnels potentiels. Les fonctionnalités clés comprennent une analyse de contenu basée sur l'IA, une surveillance 24/7, un système d'évaluation des influenceurs et des alertes en temps réel.
Le produit Performance Score fournit une évaluation holistique de la capacité d'un influenceur à convertir des conversations en impact sur les ventes. Il offre une analyse approfondie, des idées exploitables et des outils de prise de décision proactifs. Ces produits visent à aider les marques à naviguer dans les partenariats numériques avec les influenceurs tout en préservant leurs réputations et en maximisant les investissements marketing. Le Performance Score est disponible immédiatement, tandis que le produit Brand Safety sera lancé d'ici la fin de l'année.
PRophet, ein Unternehmen von Stagwell (STGW), hat zwei neue KI-gestützte Produkte auf InfluencerMarketing.ai (IMAI) eingeführt, um die Markensicherheit und die Leistungsbewertung im Influencer-Marketing zu verbessern. Das Produkt Brand Safety nutzt KI, um historische und Echtzeit-Inhalte auf Influencer-Plattformen zu analysieren und potenzielle Rufrisiken zu identifizieren. Zu den Hauptfunktionen gehören KI-gestützte Inhaltsanalyse, 24/7-Überwachung, ein Bewertungssystem für Influencer sowie Echtzeit-Alarme.
Das Produkt Performance Score bietet eine ganzheitliche Bewertung der Fähigkeit eines Influencers, Gespräche in Verkaufswirkungen umzuwandeln. Es bietet eine detaillierte Analyse, umsetzbare Erkenntnisse und proaktive Entscheidungswerkzeuge. Diese Produkte zielen darauf ab, Marken dabei zu unterstützen, digitale Influencer-Partnerschaften zu navigieren und gleichzeitig ihre Ruf zu schützen sowie Marketinginvestitionen zu maximieren. Der Performance Score ist sofort verfügbar, während Brand Safety bis zum Jahresende veröffentlicht wird.
- Launch of two new AI-powered products for enhanced brand safety and performance measurement in influencer marketing
- Brand Safety product offers comprehensive risk mitigation through AI-driven content analysis and 24/7 monitoring
- Performance Score product provides holistic assessment of influencer's sales impact and audience engagement
- Integration of new products into existing InfluencerMarketing.ai platform
- None.
Insights
PRophet's launch of Brand Safety and Performance Score products for InfluencerMarketing.ai represents a significant advancement in AI-driven influencer marketing tools. The Brand Safety product uses AI to analyze historical and real-time content across multiple media types, providing a proactive approach to risk mitigation in influencer partnerships. This addresses a critical need in the industry for more comprehensive vetting processes.
The Performance Score product goes beyond traditional metrics by assessing an influencer's ability to drive sales and engage audiences effectively. This shift towards performance-based evaluation could potentially reshape how brands select and compensate influencers, moving away from superficial metrics like follower counts.
While these tools offer promising capabilities, their true impact will depend on adoption rates and the accuracy of their AI algorithms in real-world applications. The integration of these products into IMAI's existing platform could provide Stagwell with a competitive edge in the rapidly evolving influencer marketing technology space.
The introduction of these AI-powered tools by PRophet, a Stagwell company, could potentially boost Stagwell's position in the marketing technology sector. The global influencer marketing platform market is projected to reach
The Brand Safety and Performance Score products address key pain points for brands in influencer marketing: risk management and ROI measurement. By offering solutions to these challenges, Stagwell is positioning itself as an innovator in the space, which could attract more clients and partnerships.
However, the success of these products will depend on their effectiveness and the company's ability to differentiate itself in a competitive market. The integration with the Stagwell Marketing Cloud ecosystem could provide cross-selling opportunities and enhance the overall value proposition for clients, potentially driving growth for Stagwell's marketing technology segment.
New AI-Powered Solutions Aim to Protect Brands and Predict an Influencer's Commercial Impact
The Brand Safety product leverages advanced AI to analyze historical and real-time content across influencer and creator images, videos, and text going back several years, enabling brands to comprehensively and proactively identify and mitigate potential reputational risks associated with influencer partnerships, such as inappropriate content and copyright infringements.
Key Features of Brand Safety:
- AI-Driven Content Analysis: Advanced machine learning algorithms analyze images, videos, and text to ensure compliance with brand safety standards, detecting inappropriate content and potential copyright infringements before content goes live.
- Comprehensive Content Review and 24/7 Monitoring: Always on analysis of both historical and future video and text content, acting as an investigative tool to identify potential risks in real time.
- Influencer Rating System: With a comprehensive summary of influencer activity, a score is produced summarizing each influencer's activity based on in-depth content analysis and alignment with brand safety guidelines.
- Daily Tracking and Alerts: Brands can receive up-to-the minute real time alerts for problematic content that violates safety protocols.
The Performance Score product goes beyond traditional metrics to provide a holistic assessment of an influencer's ability to convert conversation into sales impact and engage audiences effectively. The Performance Score helps brands prioritize influencers who deliver tangible value, solving for relying solely on surface-level metrics like follower count or engagement rates, which often don't correlate with actual sales or conversions.
Key Features of Performance Score:
- In-Depth Analysis: The Performance Score evaluates influencers on their comprehensive business impact, focusing on conversion and sales potential, audience engagement, and performance against key campaign metrics.
- Actionable Insights: Brands are able to prioritize influencers who drive measurable results, ensuring that marketing efforts focus on individuals who contribute directly to their bottom line.
- Proactive Decision-Making: By using AI to analyze past performance and predict potential success, brands can make smarter, data-driven decisions when selecting influencers for campaigns.
"By combining AI-driven insights with human expertise, we're providing brands with tools to navigate the complexities of digital influencer partnerships while safeguarding their reputations, staying true to brand values, and maximizing marketing investments," said Eran Nizri, CEO of PRophet Influence and Founder of InfluencerMarketing.AI. "These new products represent a significant leap forward in the influencer marketing industry at large."
As the influencer marketing landscape becomes increasingly complex, these offerings that go beyond traditional metrics are timely solutions for brands seeking to maximize their marketing efforts while safeguarding their reputations. The Brand Safety and Performance Score products provide a comprehensive approach that combines real-time monitoring, accuracy, and in-depth historical analysis, setting IMAI tools apart in the market.
Both products are seamlessly integrated into IMAI with Performance Score available starting today and Brand Safety becoming available by the end of the year. For more information about InfluencerMarketing.ai's new tools, visit us at Booth 200 from PRSA ICON 2024 or to connect with the team, reach out at sales@prprophet.ai.
About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more effectively and efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests "mediable" PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About InfluencerMarketing.AI
InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/ to learn more.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell's (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC's portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai
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SOURCE Stagwell Inc.
FAQ
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