Allison Launches AI-Driven Issues Management Offering to Help Brand Leaders Monitor Issues and Take Action
Allison Worldwide has launched Allison Advanced Issues Monitor (AIM), an AI-driven issues management tool designed to help business leaders monitor, analyze, and respond to conversation material related to their businesses. Developed through Allison's innovation hub, SparkWorks, AIM uses advanced technology to scan and interpret real-time social media conversations, sentiment trends, and emerging narratives across common and deep web platforms.
AIM delivers actionable insights tailored to individual industries and organizations, identifying potential opportunities and reputational threats. The tool combines advanced technology with human expertise from Allison's Purpose Center of Excellence, Corporate Affairs, and Performance+Intelligence teams to provide strategic recommendations for informed decision-making.
This new offering aims to empower companies to identify, evaluate, and address potential threats before they reach mainstream communities, influencers, and professional media, giving them greater control in managing social media controversies and misinformation risks.
Allison Worldwide ha lanciato Allison Advanced Issues Monitor (AIM), uno strumento di gestione delle problematiche basato sull'IA, progettato per aiutare i leader aziendali a monitorare, analizzare e rispondere ai contenuti conversazionali legati alle loro attività. Sviluppato attraverso l'hub di innovazione di Allison, SparkWorks, AIM utilizza tecnologie avanzate per scansionare e interpretare conversazioni sui social media in tempo reale, tendenze di sentiment e narrazioni emergenti su piattaforme del web comune e profondo.
AIM fornisce approfondimenti azionabili personalizzati per singoli settori e organizzazioni, identificando potenziali opportunità e minacce reputazionali. Lo strumento combina tecnologia avanzata con l'expertise umana dei team di Allison del Purpose Center of Excellence, Corporate Affairs e Performance+Intelligence per fornire raccomandazioni strategiche per decisioni informate.
Questa nuova offerta mira a dare potere alle aziende di identificare, valutare e affrontare minacce potenziali prima che raggiungano le comunità mainstream, gli influencer e i media professionali, dando loro un maggiore controllo nella gestione delle controversie sui social media e dei rischi di disinformazione.
Allison Worldwide ha lanzado Allison Advanced Issues Monitor (AIM), una herramienta de gestión de problemas impulsada por IA, diseñada para ayudar a los líderes empresariales a monitorear, analizar y responder a los materiales de conversación relacionados con sus negocios. Desarrollada a través del centro de innovación de Allison, SparkWorks, AIM utiliza tecnología avanzada para escanear e interpretar conversaciones en redes sociales en tiempo real, tendencias de sentimiento y narrativas emergentes en plataformas de la web convencional y profunda.
AIM ofrece información procesable adaptada a industrias y organizaciones individuales, identificando oportunidades potenciales y amenazas a la reputación. La herramienta combina tecnología avanzada con experiencia humana de los equipos del Purpose Center of Excellence, Corporate Affairs y Performance+Intelligence de Allison para proporcionar recomendaciones estratégicas para una toma de decisiones informada.
Esta nueva oferta tiene como objetivo empoderar a las empresas para identificar, evaluar y abordar amenazas potenciales antes de que lleguen a comunidades generales, influencers y medios profesionales, dándoles un mayor control en la gestión de controversias en redes sociales y riesgos de desinformación.
Allison Worldwide는 Allison Advanced Issues Monitor (AIM)를 출시했습니다. 이는 기업 리더가 비즈니스와 관련된 대화 내용을 모니터링, 분석 및 응답하는 데 도움을 주기 위해 설계된 AI 기반의 문제 관리 도구입니다. Allison의 혁신 허브 SparkWorks를 통해 개발된 AIM은 고급 기술을 활용하여 실시간 소셜 미디어 대화, 감정 추세 및 일반 및 딥 웹 플랫폼에서의 새로운 내러티브를 스캔하고 해석합니다.
AIM은 개별 산업 및 조직에 맞춤화된 실행 가능한 인사이트를 제공하며, 잠재적인 기회와 평판 위협을 식별합니다. 이 도구는 Allison의 Purpose Center of Excellence, Corporate Affairs, Performance+Intelligence 팀의 인간 전문성과 고급 기술을 결합하여 정보에 기반한 의사 결정을 위한 전략적 권고를 제공합니다.
이번 새로운 서비스는 기업이 주류 커뮤니티, 인플루언서 및 전문 미디어에 도달하기 전에 잠재적인 위협을 식별, 평가 및 해결할 수 있도록 권한을 부여하여, 소셜 미디어 논란 및 잘못된 정보의 위험을 관리하는 데 있어 더 큰 통제력을 가지도록 합니다.
Allison Worldwide a lancé Allison Advanced Issues Monitor (AIM), un outil de gestion des problèmes basé sur l'IA, conçu pour aider les dirigeants d'entreprise à surveiller, analyser et répondre aux contenus de conversation liés à leurs entreprises. Développé par le biais du pôle d'innovation d'Allison, SparkWorks, AIM utilise une technologie avancée pour scanner et interpréter les conversations en temps réel sur les réseaux sociaux, les tendances de sentiment et les narrations émergentes sur les plateformes web courantes et profondes.
AIM fournit des insights actionnables adaptés à des secteurs et organisations individuels, identifiant les opportunités potentielles ainsi que les menaces à la réputation. L'outil combine technologie avancée et expertise humaine des équipes Purpose Center of Excellence, Corporate Affairs et Performance+Intelligence d'Allison pour fournir des recommandations stratégiques pour une prise de décision éclairée.
Cette nouvelle offre vise à donner aux entreprises les moyens d'identifier, d'évaluer et de traiter les menaces potentielles avant qu'elles n'atteignent les communautés générales, les influenceurs et les médias professionnels, leur offrant ainsi un plus grand contrôle dans la gestion des controverses sur les réseaux sociaux et des risques de désinformation.
Allison Worldwide hat Allison Advanced Issues Monitor (AIM) eingeführt, ein KI-gestütztes Werkzeug zur Problemminderung, das dazu dient, Geschäftsführern dabei zu helfen, gesprächsbezogene Materialien zu überwachen, zu analysieren und darauf zu reagieren. Entwickelt durch Allisons Innovationszentrum SparkWorks, nutzt AIM fortschrittliche Technologien, um Echtzeit-Gespräche in sozialen Medien, Stimmungstrends und aufkommende Narrative auf gängigen und tiefen Web-Plattformen zu scannen und zu interpretieren.
AIM liefert umsetzbare Einblicke, die auf individuelle Branchen und Organisationen zugeschnitten sind und potenzielle Chancen sowie bedrohliche Rufrisiken identifizieren. Das Tool kombiniert fortschrittliche Technologie mit menschlicher Expertise aus Allisons Purpose Center of Excellence, Corporate Affairs und Performance+Intelligence-Teams, um strategische Empfehlungen für informierte Entscheidungsfindung bereitzustellen.
Dieses neue Angebot zielt darauf ab, Unternehmen zu ermächtigen, potenzielle Bedrohungen zu identifizieren, zu bewerten und anzugehen, bevor sie die Mainstream-Communities, Influencer und Fachmedien erreichen, und ihnen so eine größere Kontrolle über die Verwaltung von Kontroversen in sozialen Medien und Risiken durch Fehlinformationen zu geben.
- Launch of AI-driven issues management tool (AIM) for real-time social media monitoring
- Tailored actionable insights for individual industries and organizations
- Combination of advanced technology and human expertise for strategic recommendations
- Empowers companies to address potential threats before they reach mainstream media
- None.
The Allison Advanced Issues Monitor gives business leaders and communication practitioners a first-mover advantage amid a sea of social conversations
(Graphic: Business Wire)
Developed through Allison’s innovation hub, SparkWorks, AIM uses advanced technology, including AI, to scan and interpret real-time social media conversations, sentiment trends and emerging narratives to deliver actionable insights tailored to individual industries and organizations. By harnessing the power of coupling advanced technology and human expertise, AIM identifies potential opportunities and reputational threats within social conversations in common and deep web platforms. The result: strategic recommendations that help business leaders make informed and expedited decisions imperative to their bottom line and brand reputation.
“Brand leaders have often been put in an environment where they are putting together a puzzle with only half of the pieces available, making judgment calls and significant business decisions with incomplete information,” said Jonathan Heit, Global CEO, Allison. “AIM allows these business leaders to get smarter more quickly on what actually matters, versus what is just noise.”
Combined with the expertise of Allison’s Purpose Center of Excellence, Corporate Affairs and Performance+Intelligence teams, AIM is a powerful new resource that empowers companies to identify, evaluate and address potential threats before they ignite by reaching mainstream communities, influencers and professional media—giving them the control and capability to effectively manage social media controversies.
“In today’s digital world, misinformation and disinformation pose serious risks and many brands have been hit hard by false claims about their brand’s purpose, stance on issues and vocalization from leadership.” said Whitney Dailey, executive vice president and lead of the Purpose Center of Excellence at Allison. “This complex landscape demands a sophisticated approach to social listening and reputation management, and the AIM enables companies to navigate these challenges with greater confidence and control.”
To learn more about Allison’s new AIM offering, please visit: https://www.allisonworldwide.com/allison-advanced-issues-monitor-aim/
About Allison Worldwide
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022434486/en/
Shanna Brown
Shanna.brown@allisonworldwide.com
Source: Allison Worldwide
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