WSFL in Miami will partner with WPLG to launch new newscasts

Rhea-AI Summary

WSFL-TV39, a CW affiliate owned by The E.W. Scripps Company (NASDAQ: SSP), will enhance its local news offerings in South Florida by launching new daily broadcasts in partnership with WPLG Local 10 starting June. The newscasts will air from 7-9 a.m. and 10-11 p.m. Eastern on weekdays, and 10-10:30 p.m. on weekends. This partnership aims to increase local news coverage, especially during severe weather events, providing viewers with three additional hours of trusted news daily. Scripps operates six stations in Florida, reaching about two-thirds of the state’s TV households.

Positive

• Expansion of local news broadcasts in the Miami-Fort Lauderdale market.
• Partnership with WPLG enhances content and audience reach.
• Newscasts address important local social, economic, and community issues.
• Improvement in weather coverage during severe events.

Negative

• None.

CINCINNATI, March 10, 2021 /PRNewswire/ -- WSFL-TV39, a CW affiliate owned by The E.W. Scripps Company (NASDAQ: SSP), and WPLG Local 10, an ABC affiliate owned by Berkshire Hathaway, will expand their commitment to South Florida audiences this spring with the launch of new daily local news broadcasts.

Beginning in June, Local 10 will air newscasts on WSFL, which serves the Miami-Fort Lauderdale market, from 7-9 a.m. and 10-11 p.m. Eastern Monday through Friday and 10-10:30 p.m. Saturday and Sunday. The stations also will simulcast major storm and hurricane coverage from WPLG's news team.  

"Partnering with the market-leading news team at WPLG will allow WSFL to provide important local news coverage, including coverage during the frequent severe weather that impacts South Florida," said Bill Siegel, vice president and general manager at WSFL. "We're excited about furthering our commitment to our community through Local 10's coverage of South Florida's most important social, economic and community issues."

"In every market where Scripps owns a TV station, we provide local news to serve that local community. When we purchased WSFL in late 2019, launching news on our station was our top priority," said Brian Lawlor, Scripps' president of Local Media. "Miami is an active and diverse market with plenty of opportunity to bring news and entertainment to local audiences. This new partnership gives South Floridians three more hours of the market's most trusted news brand. We are thrilled to be their partner."

WPLG has served the Miami-Fort Lauderdale market for 64 years. WPLG joined Warren Buffett's Berkshire Hathaway in 2014.

"Scripps is a leading local broadcaster, and we are proud to partner with them to expand our news footprint in the Miami-Fort Lauderdale market," said Bert Medina, president and CEO of WPLG Inc. "News viewers in our community will now have more choices for local news in time periods that are convenient to them. This furthers WPLG's commitment to being the news leader in South Florida, producing more newscasts than any other station in our community, 73.5 hours of news and local programming."

"Our audience trusts the Local 10 news brand, and we want to be there for South Florida viewers whenever they need us. It's great to add these additional hours of news each day," said Bill Pohovey, vice president of news operations, WPLG Inc.

Audiences will be able to access these additional newscasts on all WSFL platforms, including Roku, Amazon and Apple streaming apps. 

WSFL is one of six TV stations Scripps operates in Florida. Together the stations reach approximately two-thirds of the state's TV households. Scripps also owns TV stations in Tampa, West Palm Beach, Tallahassee and Fort Myers.

For more information, visit wsfltv.com.

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation's fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation's largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

About WPLG
WPLG Inc., a Berkshire Hathaway Company, operates WPLG-TV the ABC affiliate in South Florida, MeTV South Florida, H&I Network, Local10.com and Local 10 News Now, streaming on AT&T TV Now, YouTube TV, Hulu Live TV, Roku, Amazon and Apple apps.  

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SOURCE The E.W. Scripps Company

FAQ

What is the launch date for WSFL-TV's newscasts with WPLG?

The newscasts will launch in June 2021.

What time will the newscasts air on WSFL-TV?

Newscasts will air from 7-9 a.m. and 10-11 p.m. Eastern Monday through Friday, and 10-10:30 p.m. on Saturday and Sunday.

Which company owns WSFL-TV?

WSFL-TV is owned by The E.W. Scripps Company, NASDAQ: SSP.

How many TV stations does Scripps operate in Florida?

Scripps operates six TV stations in Florida.

What additional services will WSFL provide during severe weather?

WSFL will simulcast major storm and hurricane coverage from WPLG's news team.