Scripps renews affiliation agreement with NBC
The E.W. Scripps Company (NASDAQ: SSP) has secured a new multi-year affiliation agreement with NBC, effective January 1, 2025, covering all 11 of its NBC television stations across various markets. The agreement includes stations in key locations such as Green Bay, Milwaukee, Corpus Christi, and West Palm Beach.
The renewal emphasizes the strength of the network-affiliate model and highlights the importance of local stations in providing trusted news reporting, emergency weather alerts, and community coverage. This follows Scripps' successful affiliation agreement renewal with CBS last fall, which included WTVF in Nashville and CBS-affiliated markets in Montana.
NBCUniversal highlighted upcoming programming like the NBA as part of their continued partnership with Scripps, focusing on delivering entertainment, news, and sports content to viewers nationwide.
La E.W. Scripps Company (NASDAQ: SSP) ha concluso un nuovo accordo di affiliazione pluriennale con NBC, entrante in vigore il 1 gennaio 2025, coprendo tutte e 11 le sue stazioni televisive NBC in vari mercati. L'accordo include stazioni in località chiave come Green Bay, Milwaukee, Corpus Christi e West Palm Beach.
Il rinnovo sottolinea la forza del modello rete-affiliato e evidenzia l'importanza delle stazioni locali nell'offrire notizie affidabili, avvisi meteorologici di emergenza e copertura della comunità. Questo segue il rinnovo del contratto di affiliazione di Scripps con CBS dello scorso autunno, che includeva WTVF a Nashville e mercati affiliati a CBS in Montana.
NBCUniversal ha messo in evidenza i prossimi programmi come la NBA come parte della loro continua partnership con Scripps, concentrandosi sulla fornitura di contenuti di intrattenimento, notizie e sport per gli spettatori di tutto il paese.
La E.W. Scripps Company (NASDAQ: SSP) ha asegurado un nuevo acuerdo de afiliación plurianual con NBC, que entrará en vigor el 1 de enero de 2025, cubriendo las 11 estaciones de televisión de NBC en varios mercados. El acuerdo incluye estaciones en ubicaciones clave como Green Bay, Milwaukee, Corpus Christi y West Palm Beach.
La renovación enfatiza la solidez del modelo de red-afiliado y resalta la importancia de las estaciones locales para proporcionar informes de noticias confiables, alertas meteorológicas de emergencia y cobertura comunitaria. Esto sigue la exitosa renovación del acuerdo de afiliación de Scripps con CBS el otoño pasado, que incluía WTVF en Nashville y mercados afiliados a CBS en Montana.
NBCUniversal destacó la programación próxima como la NBA como parte de su continua asociación con Scripps, enfocándose en ofrecer contenido de entretenimiento, noticias y deportes a los espectadores en todo el país.
E.W. Scripps Company (NASDAQ: SSP)는 NBC와의 새로운 다년 계약을 체결하였으며, 이는 2025년 1월 1일부터 시행됩니다. 이 계약은 다양한 시장에 걸쳐 있는 11개의 NBC 텔레비전 방송국을 포함합니다. 계약에는 그린 베이, 밀워키, 코퍼스 크리스티 및 웨스트 팜 비치와 같은 주요 지역의 방송국이 포함됩니다.
이번 갱신은 네트워크-제휴 모델의 강점을 강조하고, 신뢰할 수 있는 뉴스 보도, 긴급 기상 경고 및 지역 사회 보도를 제공하는 데 있어 지역 방송국의 중요성을 부각시킵니다. 이는 지난해 가을 CBS와의 성공적인 제휴 계약 갱신에 이어진 것으로, 여기에는 내슈빌의 WTVF와 몬태나의 CBS 제휴 시장이 포함되었습니다.
NBC유니버설은 Scripps와의 지속적인 파트너십의 일환으로 NBA와 같은 다가오는 프로그램에 대해 강조하며, 전국의 시청자에게 엔터테인먼트, 뉴스 및 스포츠 콘텐츠를 제공하는 데 중점을 두고 있습니다.
La E.W. Scripps Company (NASDAQ: SSP) a conclu un nouvel accord d'affiliation pluriannuel avec NBC, qui entrera en vigueur le 1er janvier 2025, couvrant l'ensemble de ses 11 stations de télévision NBC dans divers marchés. L'accord comprend des stations situées dans des emplacements clés tels que Green Bay, Milwaukee, Corpus Christi et West Palm Beach.
Le renouvellement souligne la force du modèle réseau-affilié et met en avant l'importance des stations locales pour fournir des reportages d'actualités fiables, des alertes météorologiques d'urgence et une couverture communautaire. Cela fait suite au renouvellement réussi de l'accord d'affiliation de Scripps avec CBS l'automne dernier, qui comprenait WTVF à Nashville et des marchés affiliés à CBS dans le Montana.
NBCUniversal a souligné les programmes à venir comme la NBA dans le cadre de leur partenariat continu avec Scripps, se concentrant sur la fourniture de contenus de divertissement, d'actualités et de sports aux téléspectateurs à travers le pays.
Die E.W. Scripps Company (NASDAQ: SSP) hat eine neue mehrjährige Affiliierungsvereinbarung mit NBC abgeschlossen, die ab dem 1. Januar 2025 gültig ist und alle 11 ihrer NBC-Fernsehstationen in verschiedenen Märkten abdeckt. Die Vereinbarung umfasst Stationen an wichtigen Standorten wie Green Bay, Milwaukee, Corpus Christi und West Palm Beach.
Die Erneuerung unterstreicht die Stärke des Netzwerk-Partner-Modells und hebt die Bedeutung lokaler Stationen bei der Bereitstellung vertrauenswürdiger Nachrichtenberichterstattung, Notfallwetterwarnungen und Berichterstattung über die Gemeinschaft hervor. Dies folgt der erfolgreichen Erneuerung der Affiliierungsvereinbarung von Scripps mit CBS im letzten Herbst, die WTVF in Nashville und CBS-affiliierte Märkte in Montana beinhaltete.
NBCUniversal hob kommende Programme wie die NBA als Teil ihrer fortgesetzten Partnerschaft mit Scripps hervor und konzentriert sich darauf, landesweit Unterhaltung, Nachrichten und Sportinhalte an die Zuschauer zu liefern.
- Secured multi-year NBC affiliation agreement for all 11 stations
- Recently completed successful CBS affiliation renewal
- Maintains strong market presence across multiple U.S. regions
- Ensures continued access to major network programming including NBA content
- None.
Insights
The renewal of NBC affiliation agreements across 11 stations represents a strategic continuity for Scripps' broadcast operations. The deal secures vital network programming, including high-value sports content like NBA broadcasts, which typically generate premium advertising revenue. For context, network affiliations are fundamental to local stations' business models, contributing approximately
This agreement, combined with the recent CBS renewal, strengthens Scripps' market position in key regions. The timing is particularly advantageous given the upcoming presidential election cycle in 2025, where political advertising revenue traditionally surges for local broadcasters. The multi-year nature of the deal provides operational stability and predictable revenue streams, important for a company with a market cap of
The emphasis on local news and emergency coverage in the agreement highlights the evolving value proposition of local stations in an increasingly digital media landscape. While streaming services challenge traditional TV, local news and live sports remain powerful differentiators for network affiliates, helping maintain advertising rates and viewer engagement.
The affiliation renewal preserves Scripps' important distribution footprint across diverse markets, from major DMAs like Kansas City and Milwaukee to smaller markets like Helena, Montana. This market diversity helps buffer against regional economic fluctuations and provides broad demographic reach for advertisers. The continuation of the NBC partnership is particularly valuable as it includes access to NBC's premium sports programming, including Olympics coverage and now NBA games, which command higher advertising rates and attract younger viewers.
The timing of this renewal, following the CBS agreement, demonstrates Scripps' ability to maintain strong relationships with multiple major networks, enhancing its negotiating position. In the current broadcast landscape, where networks are increasingly exploring direct-to-consumer options, securing these traditional affiliate agreements indicates that the local broadcast model remains economically viable for both parties.
The new agreement, effective Jan. 1, 2025, includes WGBA in
"This expanded agreement recognizes our decades-long partnership with NBC as well as the importance of our TV stations in providing trusted local news reporting, emergency weather alerts and community coverage to these markets," said Dean Littleton, Scripps executive vice president, media broadcast operations. "Moreover, it illustrates the ongoing strength of the network-affiliate model and the enduring value of our local stations."
"We look forward to continuing our longstanding relationship with Scripps, bringing their viewers the leading broadcast network and vital entertainment, news and sports content," said Phil Martzolf, president, affiliate relations at NBCUniversal. "As we enter 2025 and look forward to exciting programming like the NBA, we will continue to work with our partners to innovate our NBC offerings on behalf of viewers nationwide."
The NBC deal follows Scripps' successful affiliation agreement renewal with CBS last fall, which covers Scripps' CBS-affiliated stations including WTVF in
Investor contact:
Carolyn Micheli, The E.W. Scripps Company, (513) 977-3732, carolyn.micheli@scripps.com
Media contact:
Becca McCarter, The E.W. Scripps Company, (513) 410-2425, rebecca.mccarter@scripps.com
Pat Bunting, NBC Universal, (201) 815-9733, Pat.Bunting@nbcuni.com
About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the
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SOURCE The E.W. Scripps Company
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