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Major Broadcasters Launch NEXTGEN TV on Five Local Television Stations in Cincinnati, OH
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Cincinnati's leading television stations, namely WCPO-TV, WKRC-TV, WLWT, WXIX-TV, and WSTR-TV, have launched NEXTGEN TV, an innovative broadcasting technology. This system enhances viewer experience through superior video quality and features like advanced emergency alerts and Voice+ dialogue enhancement. The upgrade follows a decade of development and enables seamless integration with internet content for real-time viewing. WSTR-TV will handle both its own programming and that of other stations in the NEXTGEN format while maintaining existing DTV broadcasts.
Positive
Launch of NEXTGEN TV enhances broadcast quality and viewer experience.
Improved features include stunning video, advanced emergency alerts, and Voice+ dialogue enhancement.
Cincinnati's upgrade follows extensive preparation and development, marking significant technological advancement in broadcasting.
Negative
None.
WCPO-TV, WKRC-TV, WLWT, WXIX-TV and WSTR-TV Begin Broadcasting with New Technology
CINCINNATI--(BUSINESS WIRE)--
Cincinnati’s leading television stations today began broadcasting with NEXTGEN TV, a revolutionary new digital broadcast technology. Today’s launch includes WCPO-TV (ABC), WKRC-TV (CBS), WLWT (NBC), WXIX-TV (FOX) and WSTR-TV (MyNet).
Based on the same fundamental technology as the Internet and digital apps, NEXTGEN TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NEXTGEN TV features stunning video with brilliant color, sharper images and deeper contrast to create a more life-like experience.
NEXTGEN TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NEXTGEN TV also can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from the TV screen.
Antenna viewers without NEXTGEN TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
Powered by ATSC 3.0, NEXTGEN TV is the most significant broadcast technology upgrade ever. Features available on NEXTGEN TV will vary by device and station as broadcasters roll out service across the country.
Today’s launch in Cincinnati follows a decade of development and months of planning and preparation by the local stations. WSTR-TV, owned by Deerfield Media, has converted to ATSC 3.0 transmissions. WSTR-TV will broadcast its own programming, as well as the programming of the other participating stations, in NEXTGEN TV format. All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the five television stations.
From Seattle, Washington to Washington, D.C., NEXTGEN TV service is already on the air in more than 30 cities across the country. Cincinnati viewers can learn more about NEXTGEN TV by visiting www.WatchNextGenTV.com, which offers a guide listing cities currently carrying the service, as well as links to available NEXTGEN TV set models.
About WCPO-TV– Scripps
WCPO-TV is a Cincinnati-based station owned and operated by The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff, Court TV Mystery, Defy TV and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
About WKRC-TV – Sinclair
WKRC-TV is a leading Cincinnati, OH television station owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a diversified media company and leading provider of local sports and news. WKRC-TV is affiliated with the CBS network. Sinclair owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. For more information, please visit https://local12.com/ and sbgi.net.
About WLWT – Hearst Television
WLWT is owned by Hearst Television. Hearst Television owns and operates 33 television and two radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content to over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. Hearst Television is recognized as one of the industry's premier companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.
About WSTR-TV – Deerfield Media
WSTR-TV and Deerfield Media (Cincinnati), Inc. are members of the Deerfield Media group of television stations, which serve ten television markets within the United States. Specializing in local sports programming, the group has operations in Park City, UT, Reno-Lake Tahoe, NV and Vail/Beaver Creek, CO, which assist in the production of local sport and professional athlete programming for syndication throughout the United States. Original programming produced by Deerfield Media, such as THE LINE, can be seen here on WSTR-TV. In addition, Deerfield Media (Mountain Resort), Inc. is a leading video production house serving clients throughout the intermountain west region.
About BitPath
BitPath is building the nation's first dedicated broadcast data network to provide innovative new wireless services at a fraction of the cost of cellular systems. Based in Arlington, Virginia, the BitPath network will launch this year covering dozens of cities, with more launches in 2022. For more information, visit bitpath.com.
What is NEXTGEN TV and how does it benefit viewers?
NEXTGEN TV is a new broadcasting technology that enhances video quality, provides advanced emergency alerts, and offers improved audio features for clearer dialogue.
Which TV stations in Cincinnati launched NEXTGEN TV?
WCPO-TV, WKRC-TV, WLWT, WXIX-TV, and WSTR-TV have all begun broadcasting with NEXTGEN TV.
Is there any action required for viewers without NEXTGEN TV sets?
Viewers with antennas need to rescan their TVs for uninterrupted service; cable and satellite subscribers do not need to take any action.
What is the significance of NEXTGEN TV for Scripps and Sinclair Broadcast Group?
NEXTGEN TV represents a major technological upgrade that enhances broadcasting capabilities and viewer experience for Scripps (SSP) and Sinclair (SBGI).
When was NEXTGEN TV launched in Cincinnati?
NEXTGEN TV was officially launched in Cincinnati today, following extensive development efforts.
