Florida Panthers Partner with ViewLift to Launch DTC Streaming Service
The Florida Panthers, reigning NHL Stanley Cup Champions, have partnered with ViewLift to launch a new direct-to-consumer streaming service. This multi-year alliance will allow fans to stream all locally-available games live on major devices, including web, mobile, and connected TV platforms. In collaboration with Scripps Sports, games will also be distributed via local broadcast stations.
The new service aims to enhance fan engagement by offering multiple viewing options, including live game content, on-demand video, and original programs. ViewLift, already working with other NHL teams, will create Panthers-branded properties across multiple platforms. The streaming service will launch for the upcoming season, with more features to be announced later.
I Florida Panthers, attuali campioni della Stanley Cup NHL, hanno stretto una partnership con ViewLift per lanciare un nuovo servizio di streaming diretto al consumatore. Questa alleanza pluriennale permetterà ai fan di trasmettere in diretta tutte le partite disponibili localmente su principali dispositivi, inclusi web, mobile e piattaforme TV connesse. In collaborazione con Scripps Sports, le partite verranno distribuite anche attraverso emittenti locali.
Il nuovo servizio mira a migliorare l'engagement dei fan offrendo diverse opzioni di visione, tra cui contenuti di partite in diretta, video on-demand e programmi originali. ViewLift, che già collabora con altre squadre NHL, creerà proprietà a marchio Panthers su più piattaforme. Il servizio di streaming sarà lanciato per la prossima stagione, con ulteriori funzionalità da annunciare in seguito.
Los Florida Panthers, campeones actuales de la Copa Stanley de la NHL, se han asociado con ViewLift para lanzar un nuevo servicio de streaming directo al consumidor. Esta alianza a largo plazo permitirá a los aficionados transmitir en vivo todos los juegos disponibles localmente en dispositivos principales, incluyendo web, móvil y plataformas de TV conectadas. En colaboración con Scripps Sports, los juegos también serán distribuidos a través de estaciones de transmisión locales.
El nuevo servicio tiene como objetivo mejorar el compromiso de los aficionados al ofrecer múltiples opciones de visualización, que incluyen contenido de juegos en vivo, videos a pedido y programas originales. ViewLift, que ya trabaja con otros equipos de la NHL, creará propiedades con la marca de los Panthers en múltiples plataformas. El servicio de streaming se lanzará para la próxima temporada, y se anunciarán más características más adelante.
플로리다 팬서스는 NHL 스탠리컵 챔피언으로서 뷰리프트와 파트너십을 체결하여 새로운 소비자 직접 스트리밍 서비스를 런칭합니다. 이 장기 제휴를 통해 팬들은 웹, 모바일, 연결된 TV 플랫폼을 포함한 주요 디바이스에서 지역에서 이용 가능한 모든 경기를 생중계로 스트리밍할 수 있습니다. 스크립스 스포츠와의 협업으로 경기는 지역 방송국을 통해서도 배포될 예정입니다.
새로운 서비스는 팬 참여를 증진하기 위해 실시간 경기 내용, 주문형 비디오, 오리지널 프로그램 등 다양한 시청 옵션을 제공합니다. 이미 다른 NHL 팀과 협력하고 있는 뷰리프트는 여러 플랫폼에서 팬서스 브랜드 속성을 만들 것입니다. 이 스트리밍 서비스는 오는 시즌에 런칭되며, 추가 기능은 추후 발표될 것입니다.
Les Florida Panthers, champions en titre de la Coupe Stanley de la NHL, se sont associés à ViewLift pour lancer un nouveau service de streaming direct aux consommateurs. Cette alliance pluriannuelle permettra aux fans de diffuser en direct tous les matchs disponibles localement sur les principaux appareils, y compris les plateformes web, mobiles et de télévision connectée. En collaboration avec Scripps Sports, les matchs seront également diffusés via des stations de télévision locales.
Le nouveau service vise à améliorer l'engagement des fans en offrant plusieurs options de visionnage, y compris des contenus de matchs en direct, des vidéos à la demande et des programmes originaux. ViewLift, qui travaille déjà avec d'autres équipes de la NHL, créera des propriétés sous marque Panthers sur plusieurs plateformes. Le service de streaming sera lancé pour la prochaine saison, avec d'autres fonctionnalités à annoncer plus tard.
Die Florida Panthers, amtierende NHL Stanley Cup Champions, haben eine Partnerschaft mit ViewLift geschlossen, um einen neuen Direktvertriebs-Streamingdienst zu starten. Diese mehrjährige Allianz ermöglicht es den Fans, alle lokal verfügbaren Spiele live auf wichtigen Geräten zu streamen, darunter Web, Mobilgeräte und verbundene TV-Plattformen. In Zusammenarbeit mit Scripps Sports werden die Spiele auch über lokale Rundfunksender verteilt.
Der neue Dienst zielt darauf ab, die Fanbindung zu verbessern, indem er mehrere Viewing-Optionen anbietet, einschließlich Live-Spielinhalten, On-Demand-Videos und Originalprogrammen. ViewLift, das bereits mit anderen NHL-Teams zusammenarbeitet, wird Panthers-markierte Inhalte auf mehreren Plattformen erstellen. Der Streamingdienst wird für die kommende Saison gestartet, weitere Funktionen werden später bekanntgegeben.
- Partnership with ViewLift to launch a new DTC streaming service
- Increased accessibility for fans to watch games across multiple platforms
- Collaboration with Scripps Sports for local broadcast distribution
- Potential for enhanced fan engagement and monetization opportunities
- Real-time analytics to improve fan experience
- None.
Insights
The Florida Panthers' partnership with ViewLift marks a significant shift in how NHL teams are approaching content distribution. This move aligns with the broader trend of sports franchises developing direct-to-consumer (DTC) streaming services to enhance fan engagement and create new revenue streams.
The combination of streaming and over-the-air broadcast through Scripps Sports creates a hybrid distribution model that caters to both cord-cutters and traditional TV viewers. This strategy could potentially increase the Panthers' market penetration and fan base growth in South Florida.
From a business perspective, this partnership allows the Panthers to gather valuable first-party data on their audience, enabling more targeted marketing and personalized fan experiences. The real-time analytics provided by ViewLift will be important for optimizing content strategy and monetization efforts.
This partnership represents a strategic move in the evolving landscape of sports media consumption. By launching a DTC streaming service, the Florida Panthers are taking control of their content distribution and monetization. This approach allows for greater flexibility in pricing models and content offerings, potentially leading to increased revenue per user compared to traditional broadcast deals.
The multi-platform availability (web, mobile, connected TV) caters to changing viewer habits, especially among younger demographics who prefer on-the-go access. This could help the Panthers attract and retain a younger fan base, important for long-term growth.
Moreover, the ability to offer original shoulder programs and on-demand content opens up new sponsorship and advertising opportunities, diversifying revenue streams beyond game broadcasts.
For the new season, every locally-produced game will stream live on new apps and air on broadcast over-the-air
In collaboration with Scripps Sports, which will distribute games via local stations WSFL (channel 39), WHDT (9) and a to-be-announced Fort Myers station, the new streaming service will enhance fan engagement with multiple viewing options. Panthers' fans in
"We are thrilled to partner with ViewLift to offer our fans a premier streaming experience," said Mark Zarthar, Chief Strategy Officer of the Florida Panthers. "Our goal is to increase accessibility and ensure that all Panthers fans have access anytime and anywhere to view our games, and with Scripps Sports' and ViewLift's expertise, we're confident our new distribution will do just that."
The new streaming service will launch in time for the upcoming season, with additional features and content announcements to follow. ViewLift, already a trusted vendor of the NHL, and the home for former League champs Vegas Golden Knights and Washington Capitals, will create Panthers-branded properties across multiple platforms. The Panthers' streaming service will deliver live games, on-demand content, and more, enhancing the overall fan experience.
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The Florida Panthers will leverage ViewLift's best-in-class streaming platform to streamline content delivery, fan-engagement, personalization, and marketing campaigns, as well as maximize monetization opportunities through flexible business models. Additionally, the team will benefit from real-time analytics tracking performance across every OTT device, allowing for continuous improvement of the fan experience.
About The Florida Panthers:
The National Hockey League's southernmost team, the Florida Panthers are coming off their first Stanley Cup Championship where the club earned the 2023-24 Prince of Wales Trophy as Eastern Conference Champions en route to the organization's third appearance in the Stanley Cup Final and first Stanley Cup in franchise history. Under General Manager Bill Zito and Head Coach Paul Maurice, the Cats have grown into a tenacious, dynamic, and exciting team led by captain Aleksander Barkov and superstar forward Matthew Tkachuk. At home in
About ViewLift:
ViewLift is a full-service digital content distribution platform empowering sports leagues and clubs, entertainment companies, local TV broadcasters, and others to monetize their content through native branded apps on major OTT devices, including web, mobile, TV-connected devices, Smart TVs and gaming consoles. ViewLift offers clients a range of monetization models on a proprietary platform with advanced real-time analytics. ViewLift's clientele includes the NHL; the Washington Capitals, Wizards and Mystics; the Vegas Golden Knights (another joint project with Scripps Sports); LIV Golf; NBC Universal; TEGNA and others. Visit www.viewlift.com.
About Scripps Sports:
Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to
Media Contacts: Florida Panthers |
ViewLift |
Scripps Sports |
Chrissy Parente | Mahesh Kumar | Michael Perry |
+1 954-835-7714 | +91 996-482-1044 | +1 513 259-4718 |
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SOURCE ViewLift
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