Startek Unveils New Brand Identity Built on the Power of Connection

Rhea-AI Summary

Startek (NYSE: SRT) has launched a new visual identity to integrate Aegis into its brand, reflecting its commitment to digital-first customer experience (CX) solutions. This rebranding emphasizes the company's mission to combine technology, data insights, and human expertise for personalized customer interactions. Global CEO Bharat Rao stated that this marks a bold new chapter in Startek's evolution since the merger with Aegis in 2018, positioning the company as a prominent player in the CX market. With a presence in 13 countries and a workforce of 38,000 associates, Startek aims to deliver value to clients and sustainable growth for shareholders. The new branding will be visible across all digital and physical channels, enhancing Startek's identity as a leading global CX provider.

Positive

• Launch of a new visual identity enhances brand integration following Aegis merger.
• Rebranding reflects commitment to innovation and customer experience excellence.
• Startek recognized as a strong player in global CX support, boosting market position.
• Focus on combining technology and human expertise may enhance client relationships.

Negative

• None.

New visual identity fully integrates Aegis into the Startek brand and sets out company’s mission to employ digital-first solutions to deliver CX excellence

DENVER--(BUSINESS WIRE)-- Startek^® (NYSE: SRT), a global customer experience (CX) solutions provider, today announced the launch of a new visual identity to better reflect the company's commitment to combining the latest technology and data-driven insights with its associates' expertise to deliver memorable and personalized experiences for customers.

"I am excited to start a bold new chapter in the Startek story built around a strong set of values that inspire and drive us,” said Bharat Rao, Global CEO, Startek. “Our new visual identity reflects our company's mission, vision and values and embodies our commitment to innovation and CX excellence. Launching our new visual identity completes the merger of Aegis into the Startek brand, creating a single unified identity across the globe.”

Since the merger of the Startek and Aegis brands in 2018, Startek has considerably strengthened its position as a global player and was recognized in 2022 as one of an elite group of providers with the capabilities necessary to effectively support global CX delivery.

The newly unveiled Startek visual identity and vision statement reflects the company's focus on bringing brands closer to their customers through personalized experiences and showcases the Startek commitment to combining people, technology and data to deliver customer experience excellence for leading brands.

"We're thrilled to launch our new look and feel. Startek and the clients we serve have developed since we started out almost 40 years ago and, today, our visual identity has evolved to better represent the company we have become and the solutions we offer,” said Rebecca Gautrey, Chief Marketing Officer, Startek. “We are proud to be a global, digital-first CX solutions provider and our new visual identity reflects our mission to deliver customer experience excellence by combining our people, the latest technology and data-driven insights. We're excited about the future and the value we bring to all our stakeholders."

The new Startek visual identity is a significant step in the company's evolution as a global CX solutions provider. The company is driven by its stakeholders, believing that it is by coming together to create value for its clients, opportunity for its people and profitable growth for its shareholders that the company can go further and do more. The power of positive experiences and the role of stakeholders in the brand’s long-term success is brought to life in the new Startek logo through the pink Stakeholder Bar.

The company's new brand identity and vision statement will be showcased across its digital and physical channels, including its website, social media and marketing collateral.

About Startek^®

For more than 35 years, Startek has delivered customer experience (CX) excellence for the world’s leading brands. Spread across 13 countries, our 38,000 associates create memorable, personalized experiences in both voice and non-voice channels. Our clients span from fortune 500s to fast-growing startups in a diverse range of industries including cable, media and telecom; travel and hospitality; retail and e-commerce and banking and financial services.

By creating closer connections, Startek delivers value for our clients, opportunity for our people and sustainable growth for our shareholders.

To learn more visit www.startek.com and follow us on LinkedIn @Startek.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230418005758/en/

Media relations

Neha Iyer

Startek

neha.iyer@startek.com

Investor relations

Cody Cree

Gateway Group, Inc.

+1 949-574-3860

SRT@gatewayir.com

Source: Startek

FAQ

What is the significance of Startek's new visual identity for SRT stock?

Startek's new visual identity signifies a strategic shift to enhance brand integration and customer experience, potentially attracting more clients and supporting stock performance.

How does the merger with Aegis impact Startek's business model?

The merger with Aegis allows Startek to unify its branding, which may strengthen its market presence and operational efficiency.

What opportunities does the new branding present for Startek?

The new branding presents opportunities for Startek to showcase its commitment to innovation and customer-centric solutions, which could lead to business growth.

When was the merger between Startek and Aegis completed?

The merger between Startek and Aegis was completed in 2018.

How many countries does Startek operate in?

Startek operates in 13 countries, employing approximately 38,000 associates.