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SRM Announces Custom Designed Product Order for In-(Movie)Theater Marketplace

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SRM Entertainment announces a new order for custom designed nostalgic movie character keychains. These keychains will be available online and in physical shops at one of the world's largest movie theater chains. The initial order aims to enhance the merchandising experience for moviegoers, allowing them to purchase memorabilia, souvenirs, and gifts directly in theaters. CEO Rich Miller emphasized the importance of in-theater purchases, drawing parallels to the theme park merchandise experience. This initiative is part of SRM's strategy to find new opportunities to connect with customers and offer products that excite them.

Positive
  • New order for custom designed movie character keychains.
  • Partnership with one of the world's largest movie theater chains.
  • Keychains available both online and in physical shops.
  • Enhanced merchandising experience for moviegoers.
  • Potential to boost in-theater sales of memorabilia, souvenirs, and gifts.
  • CEO emphasizes the initiative aligns with successful theme park merchandise strategies.
  • Strategy to find new opportunities for customer connection.
Negative
  • No specific financial data on the order volume or revenue expectations provided.
  • Lack of details on marketing strategy beyond initial order.
  • No information on the potential risks or challenges involved.

JUPITER, FL, June 10, 2024 (GLOBE NEWSWIRE) -- SRM Entertainment, Inc., (Nasdaq: SRM) (the “Company” or “SRM”) is pleased to announce a new order for SRM custom designed, nostalgic movie character key chains which will be available online and in shops at one of the world’s largest movie theater chain. The intial order will help theaters promote the enhanced merchandising experience which allows movie goers to purchase memorabilla, souveniers and gifts in theater.

“SRM is continually searching for new opportunities to connect with customers. In-theater purchases has many similarities to the theme park merchandise experience which allows brands to connect with a captive audience. Designing brand themed products that people are excited to buy is at the core of what we strive to help our customers achieve.” stated SRM’s CEO Rich Miller.​​

About SRM Entertainment, Inc.

SRM Entertainment designs, develops, and manufactures custom products, toys and souvenirs for the world's largest theme parks and other entertainment venues. SRM products are available worldwide at Walt Disney Parks and Resorts, Universal Parks and Destinations, United Parks and Resorts - SeaWorld and other attractions. Many of SRM’s creative products are based on award winning multi-billion-dollar entertainment franchises that are featured in popular movies and books. SRM’s products are offered alongside popular rides and attractions in theme parks, zoos, aquariums, and other entertainment venues. SRM’s design team developed specialty dolls, plush and toys for one of New York City’s landmarks that features a popular holiday show. SRM’s design team is credited with creating popular products which have been successfully sold at specialty theme park events. SRM’s exclusive-patented Sip With Me cups feature fun, kid friendly Zoo, Sea and animal themed characters as well as licensed characters from Smurfs, ICEE and Zoonicorn.

Caution Regarding Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the risk factors discussed in the “Risk Factors” section of the registration statement for the Offering filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media and Investor Relations

Info@SRMentertainment.com
(407)-230-8100
website: SRMentertainment.com


FAQ

What did SRM announce on June 10, 2024?

SRM announced a new order for custom designed nostalgic movie character keychains.

Where will SRM's new keychains be available?

The keychains will be available online and in shops at one of the world's largest movie theater chains.

What is the purpose of SRM's new custom keychains?

The custom keychains aim to enhance the merchandising experience for moviegoers, allowing them to buy memorabilia, souvenirs, and gifts in theaters.

What did SRM's CEO Rich Miller say about the new initiative?

Rich Miller emphasized that in-theater purchases are similar to theme park merchandise experiences and are a core part of SRM's strategy to connect with customers.

What is SRM's strategy with the new keychains?

SRM's strategy is to find new opportunities to connect with customers and offer products that excite them.

SRM Entertainment, Inc.

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Leisure
Games, Toys & Children's Vehicles (no Dolls & Bicycles)
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United States of America
JUPITER