Sportradar Drives Betting Innovation with Micro Markets Expansion

Rhea-AI Summary

Sportradar (NASDAQ: SRAD) is revolutionizing the betting industry with the expansion of micro markets, set to launch for ATP tennis matches in October 2024. This innovative in-play betting product, developed in partnership with Tennis Data Innovations (TDI), will offer eight distinct micro markets generating approximately 1,500 new betting opportunities per match.

Leveraging advanced AI and deep tennis data, Sportradar's solution processes hundreds of thousands of data points per match, offering unique betting options such as predicting the next breakpoint, serve outcomes, and point details. The company plans to extend micro markets to American football, baseball, basketball, and ice hockey in the first half of 2025, further diversifying its portfolio and creating new revenue streams for operators.

Positive

• Launch of innovative micro markets for ATP tennis matches in October 2024
• Exclusive partnership with Tennis Data Innovations (TDI) for enhanced data access
• Eight distinct micro markets offering approximately 1,500 new betting opportunities per match
• Planned expansion to American football, baseball, basketball, and ice hockey in H1 2025
• Potential for new revenue streams for betting operators

Negative

• None.

ST. GALLEN, Switzerland, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis.* Sportradar currently offers micro markets across other popular sports including soccer and table tennis.

By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.

Unique to Sportradar, the ATP tennis micro markets include:

• The next breakpoint
• Will the next serve be an ace, rally, or double fault 
• Who will serve the next ace
• All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error) 
• Total shots in a point 
• Last stroke type (e.g. serve, return, forehand, backhand, or volley) 

Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.” 

Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.

*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.

About Sportradar 

Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

For more information about Sportradar, please visit www.sportradar.com

Sportradar Press Contact:
Sandra Lee
press@sportradar.com

Sportradar Investor Relations Contact:
Jim Bombassei
Investor.relations@sportradar.com

FAQ

When will Sportradar (SRAD) launch micro markets for ATP tennis matches?

Sportradar will launch micro markets for ATP tennis matches in October 2024.

How many new betting opportunities will Sportradar's (SRAD) micro markets generate per ATP tennis match?

Sportradar's micro markets are expected to generate approximately 1,500 new betting opportunities per ATP tennis match.

What sports will Sportradar (SRAD) expand its micro markets to in the first half of 2025?

Sportradar plans to expand its micro markets to American football, baseball, basketball, and ice hockey in the first half of 2025.

How many distinct micro markets will Sportradar (SRAD) offer for ATP tennis matches?

Sportradar will offer eight distinct micro markets for ATP tennis matches.