Sportradar Drives Betting Innovation with Micro Markets Expansion
Sportradar (NASDAQ: SRAD) is revolutionizing the betting industry with the expansion of micro markets, set to launch for ATP tennis matches in October 2024. This innovative in-play betting product, developed in partnership with Tennis Data Innovations (TDI), will offer eight distinct micro markets generating approximately 1,500 new betting opportunities per match.
Leveraging advanced AI and deep tennis data, Sportradar's solution processes hundreds of thousands of data points per match, offering unique betting options such as predicting the next breakpoint, serve outcomes, and point details. The company plans to extend micro markets to American football, baseball, basketball, and ice hockey in the first half of 2025, further diversifying its portfolio and creating new revenue streams for operators.
Sportradar (NASDAQ: SRAD) sta rivoluzionando l'industria delle scommesse con l'espansione dei micro mercati, che saranno lanciati per le partite di tennis ATP nell'ottobre 2024. Questo prodotto innovativo di scommesse in tempo reale, sviluppato in collaborazione con Tennis Data Innovations (TDI), offrirà otto micro mercati distinti, generando circa 1.500 nuove opportunità di scommessa per partita.
Sfruttando avanzate tecnologie di intelligenza artificiale e dati approfonditi sul tennis, la soluzione di Sportradar elabora centinaia di migliaia di punti dati per partita, offrendo opzioni di scommessa uniche come prevedere il prossimo breakpoint, i risultati del servizio e dettagli sui punti. L'azienda prevede di estendere i micro mercati a football americano, baseball, basket e hockey su ghiaccio nella prima metà del 2025, diversificando ulteriormente il proprio portafoglio e creando nuovi flussi di reddito per gli operatori.
Sportradar (NASDAQ: SRAD) está revolucionando la industria de las apuestas con la expansión de los micro mercados, que se lanzarán para los partidos de tenis de la ATP en octubre de 2024. Este innovador producto de apuestas en juego, desarrollado en colaboración con Tennis Data Innovations (TDI), ofrecerá ocho micro mercados distintos, generando aproximadamente 1.500 nuevas oportunidades de apuestas por partido.
Apalancando inteligencia artificial avanzada y datos profundos de tenis, la solución de Sportradar procesa cientos de miles de puntos de datos por partido, ofreciendo opciones de apuestas únicas como predecir el próximo breakpoint, los resultados de servicios y detalles de los puntos. La compañía planea extender los micro mercados a fútbol americano, béisbol, baloncesto e hockey sobre hielo en la primera mitad de 2025, diversificando aún más su portafolio y creando nuevos flujos de ingreso para los operadores.
Sportradar (NASDAQ: SRAD)는 2024년 10월 ATP 테니스 경기에서 시작될 마이크로 마켓의 확장을 통해 베팅 산업에 혁신을 일으키고 있습니다. Tennis Data Innovations (TDI)와 협력하여 개발된 이 혁신적인 인 플레이 베팅 제품은 여덟 가지 고유한 마이크로 마켓을 제공하여 경기당 약 1,500개의 새로운 베팅 기회를 창출할 것입니다.
고급 AI 및 깊이 있는 테니스 데이터 활용을 통해 Sportradar의 솔루션은 경기당 수십만 개의 데이터 포인트를 처리하여 다음 브레이크 포인트 예측, 서비스 결과 및 포인트 세부사항과 같은 독특한 베팅 옵션을 제공합니다. 이 회사는 2025년 상반기에 미식축구, 야구, 농구, 아이스하키로 마이크로 마켓을 확장할 계획이며, 포트폴리오를 더욱 다양화하고 운영자를 위한 새로운 수익원을 창출할 예정입니다.
Sportradar (NASDAQ: SRAD) révolutionne l'industrie des paris avec l'expansion des micro-marchés, qui seront lancés pour les matchs de tennis ATP en octobre 2024. Ce produit innovant de paris en direct, développé en partenariat avec Tennis Data Innovations (TDI), proposera huit micro-marchés distincts, générant environ 1 500 nouvelles opportunités de paris par match.
Tirant parti d'une IA avancée et de données approfondies sur le tennis, la solution de Sportradar traite des centaines de milliers de points de données par match, offrant des options de paris uniques telles que la prévision du prochain breakpoint, les résultats des services et les détails des points. L'entreprise prévoit d'étendre les micro-marchés à le football américain, le baseball, le basketball et le hockey sur glace dans la première moitié de 2025, diversifiant ainsi davantage son portefeuille et créant de nouvelles sources de revenus pour les opérateurs.
Sportradar (NASDAQ: SRAD) revolutioniert die Wettindustrie mit der Einführung von Micro Markets, die im Oktober 2024 für ATP-Tennismatchen starten werden. Dieses innovative Live-Wettprodukt, das in Zusammenarbeit mit Tennis Data Innovations (TDI) entwickelt wurde, wird acht verschiedene Micro Markets bieten und etwa 1.500 neue Wettmöglichkeiten pro Spiel schaffen.
Durch den Einsatz fortschrittlicher KI und umfangreicher Tennisdaten verarbeitet die Lösung von Sportradar Hunderttausende von Datenpunkten pro Spiel und bietet einzigartige Wettoptionen wie die Vorhersage des nächsten Breakpoints, der Serviceergebnisse und der Punktdetails. Das Unternehmen plant, die Micro Markets auf American Football, Baseball, Basketball und Eishockey in der ersten Hälfte des Jahres 2025 auszuweiten, was sein Portfolio weiter diversifizieren und neue Einnahmequellen für Betreiber schaffen wird.
- Launch of innovative micro markets for ATP tennis matches in October 2024
- Exclusive partnership with Tennis Data Innovations (TDI) for enhanced data access
- Eight distinct micro markets offering approximately 1,500 new betting opportunities per match
- Planned expansion to American football, baseball, basketball, and ice hockey in H1 2025
- Potential for new revenue streams for betting operators
- None.
Insights
Sportradar's expansion into micro markets represents a significant opportunity for revenue growth. By offering approximately 1,500 new betting opportunities per match in ATP tennis alone, the company is poised to increase its market share in the rapidly growing sports betting industry. The exclusive partnership with Tennis Data Innovations (TDI) gives Sportradar a competitive advantage, potentially leading to
The planned expansion to other major sports in 2025 further diversifies Sportradar's product portfolio, reducing dependency on any single sport. This strategy could lead to more stable and predictable revenue streams. However, investors should monitor the regulatory landscape, as micro betting might face scrutiny in some jurisdictions due to its rapid-fire nature.
Sportradar's use of advanced AI and deep data processing showcases its technological prowess. Processing hundreds of thousands of data points per match in real-time requires sophisticated algorithms and robust infrastructure. This technology barrier could create a moat against competitors, potentially leading to long-term market dominance.
The company's ability to offer unique markets like 'last stroke type' demonstrates its innovative capabilities. As Sportradar expands to other sports, its AI systems will likely become more advanced, possibly opening doors to new revenue streams beyond betting, such as sports analytics for teams and broadcasters. Investors should watch for R&D spending and patent filings as indicators of continued innovation.
The micro markets expansion aligns with the growing trend of in-play betting, which is becoming increasingly popular among younger demographics. By offering more granular betting options, Sportradar is tapping into the desire for more engaging and interactive experiences among sports fans.
The exclusivity with TDI for ATP tennis could be a significant differentiator in a crowded market. As Sportradar expands to other major sports, it could potentially capture a larger share of the estimated
ST. GALLEN, Switzerland, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis.* Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
- The next breakpoint
- Will the next serve be an ace, rally, or double fault
- Who will serve the next ace
- All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
- Total shots in a point
- Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Sportradar Press Contact:
Sandra Lee
press@sportradar.com
Sportradar Investor Relations Contact:
Jim Bombassei
Investor.relations@sportradar.com
FAQ
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