Sportradar Deepens Official Partnership with NBA with Launch of Innovative, Value-Add Fan Engagement Solutions
Sportradar (NASDAQ: SRAD) is enhancing its partnership with the NBA through innovative fan engagement solutions. These new offerings aim to fuel the passion of the league's two billion global fans and represent the next phase in basketball consumption. Leveraging AI and proprietary technology, Sportradar has launched a suite of next-generation products for the NBA, including:
1. Virtualized Live Match Tracker: Uses computer vision to create 3D visualizations from real-time NBA data.
2. 4Sight Streaming: Generates animated overlays and actionable insights for informed real-time betting decisions.
3. NBA Advanced Visualizations: Creates engaging content using skeletal tracking data.
4. emBET: Allows bettors to monitor wagers on various devices.
These products aim to redefine fan engagement standards and open new revenue streams for the NBA, its partners, and Sportradar clients.
Sportradar (NASDAQ: SRAD) sta migliorando la sua partnership con la NBA attraverso soluzioni innovative per il coinvolgimento dei fan. Queste nuove offerte mirano a alimentare la passione dei due miliardi di fan globali della lega e rappresentano la prossima fase nel consumo del basket. Sfruttando l'IA e la tecnologia proprietaria, Sportradar ha lanciato una suite di prodotti di nuova generazione per la NBA, tra cui:
1. Virtualized Live Match Tracker: Utilizza la computer vision per creare visualizzazioni 3D a partire dai dati NBA in tempo reale.
2. 4Sight Streaming: Genera sovrapposizioni animate e approfondimenti utili per decisioni di scommessa informate in tempo reale.
3. NBA Advanced Visualizations: Crea contenuti coinvolgenti utilizzando dati di tracciamento scheletrico.
4. emBET: Consente ai scommettitori di monitorare le puntate su vari dispositivi.
Questi prodotti mirano a ridefinire gli standard di coinvolgimento dei fan e ad aprire nuove fonti di guadagno per la NBA, i suoi partner e i clienti di Sportradar.
Sportradar (NASDAQ: SRAD) está mejorando su colaboración con la NBA a través de soluciones innovadoras para el compromiso de los fanáticos. Estas nuevas ofertas tienen como objetivo alimentar la pasión de los dos mil millones de fanáticos globales de la liga y representan la próxima fase en el consumo del baloncesto. Aprovechando la IA y la tecnología propia, Sportradar ha lanzado una suite de productos de próxima generación para la NBA, incluidos:
1. Virtualized Live Match Tracker: Utiliza visión por computadora para crear visualizaciones 3D a partir de datos de la NBA en tiempo real.
2. 4Sight Streaming: Genera superposiciones animadas y análisis útiles para decisiones de apuestas informadas en tiempo real.
3. NBA Advanced Visualizations: Crea contenido atractivo utilizando datos de seguimiento esquelético.
4. emBET: Permite a los apostadores monitorear sus apuestas en varios dispositivos.
Estos productos buscan redefinir los estándares de compromiso de los fanáticos y abrir nuevas fuentes de ingresos para la NBA, sus socios y los clientes de Sportradar.
Sportradar (NASDAQ: SRAD)는 NBA와의 파트너십을 혁신적인 팬 참여 솔루션을 통해 강화하고 있습니다. 이러한 새로운 제공은 리그의 20억 명의 글로벌 팬들의 열정을 고취시키고 농구 소비의 다음 단계를 나타냅니다. Sportradar는 AI와 독자적인 기술을 활용하여 NBA를 위한 차세대 제품 모음을 출시했습니다. 포함된 내용은:
1. Virtualized Live Match Tracker: 컴퓨터 비전을 사용하여 실시간 NBA 데이터를 바탕으로 3D 시각화를 생성합니다.
2. 4Sight Streaming: 실시간 베팅 결정을 위한 애니메이션 오버레이와 실행 가능한 통찰력을 생성합니다.
3. NBA Advanced Visualizations: 스켈레탈 트래킹 데이터를 사용하여 매력적인 콘텐츠를 만듭니다.
4. emBET: 베터가 다양한 장치에서 내기를 모니터링할 수 있도록 합니다.
이 제품들은 팬 참여 기준을 재정의하고 NBA, 파트너 및 Sportradar 고객을 위한 새로운 수익원을 열기 위한 목표를 가지고 있습니다.
Sportradar (NASDAQ: SRAD) renforce son partenariat avec la NBA grâce à des solutions innovantes d'engagement des fans. Ces nouvelles offres visent à alimenter la passion des deux milliards de fans mondiaux de la ligue et représentent la prochaine étape dans la consommation du basketball. En s'appuyant sur l'IA et une technologie propriétaire, Sportradar a lancé une gamme de produits de nouvelle génération pour la NBA, comprenant :
1. Virtualized Live Match Tracker: Utilise la vision par ordinateur pour créer des visualisations 3D à partir des données NBA en temps réel.
2. 4Sight Streaming: Génère des superpositions animées et des insights exploitables pour des décisions de paris éclairées en temps réel.
3. NBA Advanced Visualizations: Crée du contenu engageant en utilisant des données de suivi squelettique.
4. emBET: Permet aux parieurs de suivre leurs mises sur différents appareils.
Ces produits visent à redéfinir les normes d'engagement des fans et à ouvrir de nouvelles sources de revenus pour la NBA, ses partenaires et les clients de Sportradar.
Sportradar (NASDAQ: SRAD) verbessert seine Partnerschaft mit der NBA durch innovative Fan-Engagement-Lösungen. Diese neuen Angebote sollen die Leidenschaft der zwei Milliarden globalen Fans der Liga anheizen und stellen die nächste Phase des Basketballkonsums dar. Mithilfe von KI und proprietärer Technologie hat Sportradar eine Suite von Produkten der nächsten Generation für die NBA eingeführt, darunter:
1. Virtualized Live Match Tracker: Nutzt Computer Vision, um 3D-Visualisierungen aus Echtzeit-Daten der NBA zu erstellen.
2. 4Sight Streaming: Generiert animierte Overlays und umsetzbare Einblicke für informierte Entscheidungen beim Live-Wetten.
3. NBA Advanced Visualizations: Erstellt ansprechende Inhalte mithilfe von Skelettdaten.
4. emBET: Ermöglicht Wettenden, ihre Wetten auf verschiedenen Geräten zu überwachen.
Diese Produkte zielen darauf ab, die Standards für das Fan-Engagement neu zu definieren und neue Einnahmequellen für die NBA, ihre Partner und die Kunden von Sportradar zu eröffnen.
- Launch of innovative fan engagement solutions for NBA's global audience
- Introduction of next-generation products leveraging AI and proprietary technology
- Potential for new revenue streams for NBA, partners, and Sportradar clients
- Expansion of emBET to wider range of devices, increasing interactive viewing and betting opportunities
- None.
Insights
Sportradar's enhanced partnership with the NBA marks a significant leap in fan engagement technology. The introduction of AI-driven solutions like the Virtualized Live Match Tracker and 4Sight Streaming represents a paradigm shift in how basketball content is consumed and monetized. These innovations leverage skeletal tracking data to create immersive, personalized experiences that could significantly boost fan retention and in-play betting activity.
The NBA Advanced Visualizations and expanded emBET offerings further demonstrate Sportradar's commitment to enhancing the viewing experience across multiple platforms. This multi-faceted approach not only caters to the NBA's vast global fanbase but also opens up new revenue streams for the league, operators and media partners.
For Sportradar (NASDAQ: SRAD), this deepened partnership could translate to increased market share and revenue growth in the sports data and technology sector. The company's ability to process and monetize complex data sets positions it well in the competitive landscape of sports tech. Investors should monitor the adoption rates of these new products and their impact on Sportradar's financial performance in upcoming quarters.
New and Expanded Offerings Foster Personalization and Deeper Fan Engagement for NBA
NEW YORK and ST. GALLEN, Switzerland, Oct. 22, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) is enhancing its partnership with the NBA this season through the introduction of a suite of innovative fan engagement solutions fuelling the passion of the league’s two billion global fans. These products represent the next phase in the evolution of basketball consumption benefitting not only the NBA but also operators and media partners looking to capitalize on the excitement surrounding one of the world’s most-watched and bet-on sports.
Sportradar, leveraging AI and its advanced, proprietary technology, has launched a suite of next-generation products for the NBA by accessing the full range of official NBA content, including skeletal tracking data. Sportradar is able to harness hundreds of thousands of data points from each game, enabling the rapid development of products that redefine the standards of fan engagement and open up new revenue streams for the NBA and its partners and Sportradar clients.
- Virtualized Live Match Tracker: This innovative tool uses computer vision to transform real-time official NBA data into 3D visualizations that are delivered in a hyper-personalized stream, featuring customizable viewing angles and resulting in an immersive experience that keeps fans engaged in a betting operator’s app as they are served in-play betting opportunities.
- 4Sight Streaming: Launched earlier this year for tennis, and now available for basketball, 4Sight Streaming generates animated overlays and actionable insights by processing an unparalleled volume of deep data. This creates an enriched viewing experience that can predict the likely outcomes in a game so that fans can make informed real time betting decisions.
- NBA Advanced Visualizations: Through rich, interactive graphics and animations, these visualizations leverage real-time skeletal tracking data to create engaging content, such as 3D animations, heat maps and player performance metrics, that enhance game analysis and add a dynamic element to support media companies’ storytelling about action on the court.
- emBET: Following its successful launch on NBA League Pass earlier this year, emBET now allows bettors to actively monitor their wagers and is also now available on a wider range of devices, including internet-connected televisions and Android devices, increasing opportunities for fans to enjoy an interactive viewing and betting experience.
Eric Conrad, EVP, Rights & Strategic Partnerships - USA & Latam, Sportradar said: "Sportradar is committed to deepening our longstanding partnership with the NBA, while also supporting betting operators and media companies in capitalizing on the immense global popularity of the league. Sportradar’s proprietary technology, underpinned by the application of powerful AI to deep data, continues to reimagine how fans interact with the NBA. We are excited by what the future holds, driven by our constant innovation.”
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Sportradar Press Contact:
Sandra Lee
Press@sportradar.com
Sportradar Investor Relations Contact:
Jim Bombassei
Investor.relations@sportradar.com
Photos accompanying this announcement are available at
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FAQ
What new products has Sportradar launched for the NBA?
How does Sportradar's Virtualized Live Match Tracker work for NBA games?
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