Younger U.S. Consumers Are Supporting Small Medium Businesses Through Afterpay
Afterpay’s SMB merchant network has grown by
DISTRIBUTED-WORK-MODEL/
Afterpay helps growing merchants stay ahead of the competition by meeting next-gen customer demands for an improved omnichannel checkout experience while enabling responsible spending. This is especially important for younger, conscious Americans, who want to engage with merchants that align with their values of transparency and flexibility, where Afterpay was recognized as one of the most trusted offerings among those who tried it.
While apparel and accessories remain top of mind, younger consumers are looking towards SMBs for broader categories including health and beauty, home and garden, arts and entertainment, hardware, and electronics, which are traditionally thought of as big box purchases. Next-gen consumers are also choosing Afterpay to alleviate financial stress related to life moments including preparing for a baby or buying a home. Some of the fastest growing items purchased from SMB were outdoor furniture accessories +
As an omnichannel solution, Afterpay has delivered meaningful value to SMBs, giving them a better chance to compete with bigger businesses while receiving all payments made through Afterpay upfront. SMBs that partner with Afterpay have unlocked growth through increased average order value, reduced return rates, and increased brand relevance with next gen shoppers. In Q1 2024, a consumer discovered a new merchant through Afterpay every 5 seconds.3
“While SMBs have been squeezed at every turn by macro pressures, they’ve been able to leverage solutions like Afterpay to meet the demands of younger consumers who want more flexibility in how they shop and pay. As a result, Afterpay has become an important asset for SMBs and we take pride in being part of the journey as these businesses grow and become even more profitable,” says Heawon Kim, Head of SMB and Mid Market Partnerships, Afterpay and Cash App.
The Afterpay community is currently made up of more than 180,000 small and medium businesses across the US, with Afterpay’s SMB merchant network growing by more than
About Afterpay
Afterpay is transforming the way we pay by allowing customers to buy products immediately and pay over time - enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in
1Afterpay data analyzing CY 2023
2Afterpay data comparing Q1 2024 to Q1 2023
3Afterpay data analyzing Q1 2024
4Oxford Economics, Economic Impact of Afterpay in the US, 2023
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Source: Block, Inc.