Square Loyalty and Square Marketing Launch for Irish Businesses
Square Marketing and Square Loyalty are the latest products to expand Square’s connected ecosystem in

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Square Marketing helps businesses reach customers at the right time and all in one place. The tool allows businesses to create, send, and track email marketing campaigns in minutes - from one-time email campaigns to personalised automations - expanding customer reach and helping sellers gain key business insights with analytics.
Businesses can now also build a loyalty program in minutes with the launch of Square Loyalty. This new to market tool can help turn one-time visitors into regulars and increase repeat visits. It’s easy to set up a customised loyalty program that rewards customers both in-store and online.
“Square Loyalty has allowed us to introduce a new way of turning one-time-visits into repeat customers,” said
This double-product launch aims to further level the playing field for businesses, as it provides all sellers with easy-to-use, powerful marketing tools that have typically only been accessible to big businesses. Along with Square products already available to Irish sellers like
“Square is helping its sellers bring more value to their customers by expanding the ecosystem of products and services in Ireland,” said
Data from Square’s email marketing platform shows a
- Drive buyer engagement & ROI- Square Marketing offers businesses a powerful tool to help grow their customer base, drive repeat visits, and increase buyer spend.
- Plan ahead, automate, and send -Businesses can schedule or immediately send emails to customers by leveraging Square Marketing’s automation capabilities, saving them time and effort.
- Measure campaign results - Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click through rates, as well as attributable sales.
Square’s global data shows that customers who enroll in a Square Loyalty rewards programme are twice as likely to be repeat customers. Key features include:
- Drive visits and sales - Businesses can encourage repeat customers through the implementation of a loyalty program.
- Omnichannel integration - Square Loyalty is built into businesses point-of-sale and website meaning businesses can reward customers wherever they choose to purchase, whether that’s in-store or online.
“It’s been a challenging couple of years for businesses and it’s more important than ever for sellers to stand out from competitors and see the impact on their business,” said
To find out more about Square Marketing businesses can visit: https://squareup.com/ie/en/software/marketing and for Square Loyalty: https://squareup.com/ie/en/software/loyalty
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