Festive Foliage: Square Data Reveals the Best Time to Buy a Christmas Tree
Square's analysis of Christmas tree sales data from thousands of sellers in 2023 reveals key pricing and demand trends. Black Friday saw the highest sales volume, with trees averaging $112. Prices dropped to $105 on the first Saturday in December, the second most popular shopping day. The week before Christmas offered the best deals, with prices falling 32% to $85 as sellers cleared inventory. By this time, over 90% of trees had already been sold.
L'analisi di Square sui dati di vendita degli alberi di Natale provenienti da migliaia di venditori nel 2023 rivela le principali tendenze sui prezzi e sulla domanda. Il Black Friday ha registrato il volume di vendite più elevato, con alberi che costavano in media $112. I prezzi sono scesi a $105 il primo sabato di dicembre, il secondo giorno di shopping più popolare. La settimana prima di Natale ha offerto le migliori offerte, con i prezzi che sono diminuiti del 32% a $85, mentre i venditori svuotavano l'inventario. A questo punto, oltre il 90% degli alberi era già stato venduto.
El análisis de Square sobre los datos de ventas de árboles de Navidad de miles de vendedores en 2023 revela tendencias clave en precios y demanda. El Black Friday tuvo el volumen de ventas más alto, con árboles que promediaban $112. Los precios cayeron a $105 el primer sábado de diciembre, el segundo día de compras más popular. La semana antes de Navidad ofreció las mejores ofertas, con precios que cayeron un 32% a $85 mientras los vendedores liquidaban inventario. Para ese momento, más del 90% de los árboles ya se habían vendido.
스퀘어의 분석에 따르면 2023년 수천 개 판매자가 보낸 크리스마스 트리 판매 데이터는 가격 및 수요 트렌드의 주요 요소를 드러냅니다. 블랙 프라이데이는 가장 높은 판매량을 기록했으며, 트리의 평균 가격은 112달러였습니다. 12월 첫 번째 토요일에는 가격이 105달러로 떨어졌고, 이는 두 번째로 인기 있는 쇼핑일이었습니다. 크리스마스 1주 전에는 판매자가 재고를 정리하면서 가격이 32% 감소하여 85달러로 최저가를 기록했습니다. 이때까지 90% 이상의 트리가 이미 팔렸습니다.
L'analyse de Square des données de vente d'arbres de Noël provenant de milliers de vendeurs en 2023 révèle des tendances clés en matière de prix et de demande. Le Black Friday a enregistré le plus grand volume de ventes, avec des arbres à un prix moyen de 112 $. Les prix ont chuté à 105 $ le premier samedi de décembre, le deuxième jour de shopping le plus populaire. La semaine précédant Noël a offert les meilleures offres, avec des prix tombant de 32 % à 85 $ alors que les vendeurs écoulaient leurs stocks. À ce moment-là, plus de 90 % des arbres avaient déjà été vendus.
Die Analyse von Square zu den Verkaufsdaten von Weihnachtsbäumen von Tausenden von Verkäufern im Jahr 2023 zeigt wichtige Preis- und Nachfragetrends. Der Black Friday verzeichnete das höchste Verkaufsvolumen, wobei die Bäume im Durchschnitt 112 Dollar kosteten. Am ersten Samstag im Dezember fielen die Preise auf 105 Dollar, der zweitbeliebteste Einkaufstag. Die Woche vor Weihnachten bot die besten Angebote, da die Preise um 32% auf 85 Dollar sanken, während die Verkäufer den Lagerbestand abbauten. Zu diesem Zeitpunkt waren bereits über 90% der Bäume verkauft.
- Data analytics capabilities demonstrate Square's strong market intelligence in retail sector
- Large dataset from thousands of sellers shows significant market penetration
- None.
Insights
This data-driven insight into Christmas tree sales patterns, while interesting from a retail perspective, has minimal impact on Square's (SQ) overall business performance and stock value. Christmas tree sales represent a tiny fraction of Square's total payment processing volume, which spans millions of merchants across various sectors.
The seasonal pricing pattern showing a
The real value of this data lies in Square's ability to leverage transaction insights for merchant analytics, but this particular seasonal trend analysis doesn't indicate any significant business impact or strategic advantage that would influence investor decisions.
According to last year’s data, Christmas tree sales are highest on Black Friday
According to 2023 data from Square, Christmas tree sales are highest on Black Friday (Graphic: Square)
As consumers consider the best time to purchase their tree, Square analyzed data from thousands of Christmas tree sellers in 2023 to uncover the most popular time to buy, along with how tree prices fluctuate throughout the season.
Last year, the largest surge in tree sales occurred on Black Friday, with the average tree costing around
"The cheapest time to buy a Christmas tree is right before Christmas. The best time is whichever day maximizes joy in your household," said Square Research Lead Ara Kharazian.
The closer it gets to Christmas, the further tree prices tend to fall as demand starts to taper off. By the week before Christmas, over
“We find the demand for real Christmas trees has grown substantially over the years. Even though we grow a lot of Christmas trees, we also bring in several hundred from other farms so we can meet demand. Our business opens the day after Thanksgiving on Black Friday and we generally see a third of our sales for the season on that day, selling a tree off the farm almost every 17 seconds. Our season never really ends since throughout the year we’re either planning, budgeting, or planting and caring for the trees so that we can continue to brighten up everyone’s Christmas with our trees.” - Tom Dull, co-owner and general manager of Dull’s Tree Farm located in
About Square
Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. For more information, visit www.squareup.com.
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Source: Block, Inc.
FAQ
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