Afterpay Opens the Doors to New York Fashion Week for Consumers Everywhere

Rhea-AI Summary

Afterpay (NYSE: SQ), a leader in 'Buy Now Pay Later' payments, announces its partnership with New York Fashion Week (NYFW) from September 9-14, 2022. The initiative features immersive runway shows and live interactions, democratizing access to fashion. Notable collaborations include designer Kim Shui, who will showcase her collection to the public, and the first-ever crowdsourced runway garment made from public pixel submissions. Additionally, Area will host street projections of its runway show. Afterpay also presents a panel discussion on the future of fashion and art on September 12.

Positive

• Partnership with NYFW enhances brand visibility and engagement with consumers.
• Innovative crowdsourced runway garment engages the public and fosters community participation.
• Collaboration with designers like Kim Shui and Area showcases commitment to democratizing fashion.

Negative

• None.

In partnership with the industry’s hottest designers, Afterpay delivers unprecedented access to NYFW

NEW YORK--(BUSINESS WIRE)--

Afterpay (NYSE: SQ), the leader in “Buy Now Pay Later” (BNPL) payments and official presenting partner of New York Fashion Week: The Shows, today unveiled its presence on fashion’s biggest stage, taking place September 9-14, 2022 across New York City and virtually at NYFW.com. At this year’s event, the company will deliver access to exclusive designer moments and incredible fashion for customers through immersive runway shows and live interactions.

The NYFW Experience

New York City womenswear designer Kim Shui will debut her new collection to the public at an iconic New York City landmark, providing passersby and commuters with an open view to Shui’s backstage production. In collaboration with Afterpay, Shui is inspired to democratize her runway with unprecedented community participation and access.

Earlier this month, Shui began sourcing models, stylists, photographers, hairdressers, and makeup artists through social media - offering aspiring fashion insiders an opportunity to break into the industry. Shui received more than 4,000 submissions and plans to welcome the next wave of talent at her runway show this New York Fashion Week. Afterpay and Shui have also developed the first-ever crowdsourced runway garment with fabric created from pixel submissions by the public. The final garment will make its way down the runway on September 12 and will then be minted into its own NFT for distribution to anyone who contributed a pixel to the final garment’s design.

Fashion and accessories design studio Area, renowned for its modern and timeless take on beauty and glamour, will partner with Afterpay to celebrate its much-anticipated return to NYFW by taking its runway show to the streets of New York City. Projections of Area’s SS’23 runway show will pop-up across New York City at several buzzy intersections, cityscapes, and landmarks. Beginning September 12 through 14, the Area show projections will surprise New Yorkers while providing entertainment, and a glimpse into Area’s inspiration, couture process, and the making of its latest collection.

NYFW: The Talks

On September 12, Afterpay and IMG will present the Navigating The New Phygital Age of Fashion and Art. Led by Melanie McClain, Head of Community at P00LS, an expert panel of leading women will discuss decentralizing fashion featuring Natalie McGrath, VP of Marketing at Afterpay; Michelle Reeves, CEO and Cofounder of Mavion; and Elise Swopes, NFT Artist. This session will be hosted at Spring Studios at 4pm ET and accessible online after the event concludes.

Throughout the season, Afterpay has been unlocking access to NYFW for consumers everywhere – both IRL and digitally on the blockchain with its Keys to NYFW initiative. To learn more about how Afterpay is transforming the way consumers participate in NYFW, please visit the Afterpay newsroom at newsroom.afterpay.com or NYFW.com. Follow along on social media via @afterpayUSA and hashtag #AfterpayxNYFW.

About Afterpay

Afterpay Limited is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four installments¹. The service is completely free¹ for customers who pay on time - helping people spend responsibly by paying over four installments without incurring interest. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers.²

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).

¹ Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.
² Figures released in Block Q1 2022 results

View source version on businesswire.com: https://www.businesswire.com/news/home/20220901005103/en/

Press Contacts

Afterpay PR

media@afterpay.com

Stephanie Kraeutler

Bollare

stephanie.kraeutler@bollare.com

Source: Block, Inc.

FAQ

What is Afterpay's involvement in New York Fashion Week 2022?

Afterpay is the official presenting partner of NYFW, offering access to exclusive runway shows and live interactions.

What innovative feature is being introduced at NYFW by Afterpay?

Afterpay is launching the first-ever crowdsourced runway garment, allowing public participation through pixel submissions.

When is New York Fashion Week taking place in 2022?

New York Fashion Week is scheduled from September 9 to September 14, 2022.

What discussions will take place during NYFW involving Afterpay?

Afterpay will host a panel discussion on 'Navigating The New Phygital Age of Fashion and Art' on September 12.

Who is Kim Shui and what is her connection to Afterpay at NYFW?

Kim Shui is a womenswear designer debuting her new collection in collaboration with Afterpay, aiming to democratize fashion access.