SponsorsOne to launch Organic Hemp Cigarette Brand
SponsorsOne Inc. (CSE:SPO, OTC PINK:SPONF) is set to launch a direct-to-consumer line of organic hemp pre-rolled cigarettes, aiming to provide a healthier alternative to traditional tobacco and vaping options. The product will deliver up to 15mg of CBD or CBG per cigarette, leveraging the rapid bioavailability of these compounds through smoking. With the global tobacco market projected to exceed $711 billion in 2020, SponsorsOne intends to capture market share by emphasizing the health benefits associated with hemp products. The new brand is expected to launch in 2021.
- Launching a direct-to-consumer line of organic hemp pre-rolled cigarettes.
- Expected delivery of up to 15mg of CBD or CBG per cigarette.
- Aims to provide a healthier alternative to tobacco and vaping.
- No established market share in the competitive tobacco industry.
- Health benefits of CBD and CBG are still under research.
Hemp Cigarettes - the healthier alternative to Tobacco and Vaping
WATERLOO, ON / ACCESSWIRE / September 14, 2020 / SponsorsOne Inc., (CSE:SPO)(OTC PINK:SPONF)(FRA:5SO), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly building, launching and selling proprietary brands focused in the craft Alcohol, Functional Beverage and Hemp Sectors, announces today it is preparing to launch a direct to consumer line up of organic Hemp pre-rolled cigarettes.
"Our plan is to bring a healthier product alternative to addictive tobacco and vaping" states Myles Bartholomew, CEO of SponsorsOne. "We believe the health benefits provided from smokable organic hemp flower as the delivery system for CBD and CBG will be a game changer."
In a study published by the journal Addiction, researchers learned that CBD can help tobacco smokers quit by altering their brains' attentional biases to cigarette cues. Simply put, when a tobacco smoker has a craving, they do not associate the same positive feelings and satiety with tobacco as they typically would when they're under the effects of CBD1 .
Over 5.6 trillion tobacco cigarettes were produced globally in 2019 and were smoked by over 1.1 billion people. Of the 1.1 billion people smoking, 845 million smoked multiple times per day2. The total global revenue for tobacco cigarettes is forecasted in 2020 to exceed
SponsorsOne is in discussion with a number of producers and co-packers to produce an organic hemp pre-rolled cigarettes with the goal of delivering up to 15mg of CBD or CBG per cigarette. It is known that the bioavailability through the lungs is very fast versus ingesting or topical absorption, making the delivery of CBD and CBG highly effective. The known health benefits of CBD and CBG are in their infancy stages and are being documented daily as new discoveries occur. Using the internal Brand building capability at SponsorsOne, we will create a new brand and strategy, produce the creative marketing content, and launch directly to consumer and wholesale distribution. SponsorsOne expects to have this new Brand launched in 2021.
Reference 1: https://onlinelibrary.wiley.com/doi/full/10.1111/add.14243
Reference 2: https://www.pmi.com/who-we-are/tobacco-facts/tobacco-economics
Reference 3:https://onlinelibrary.wiley.com/doi/full/10.1111/add.14243
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution of digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable - smart contract-based digital-currency. Combined, this allows brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm. The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods. SponsorsOne, through its wholly-owned subsidiary, SponsorsOne Media Inc., provides full creative and Brand building/management services to all our Brands as well as manages the influencer communities for each Brand. If the Brand wants to get big - fast, our wholly-owned subsidiary S1 Brands Inc., will build a wholesale/retail distribution channel for the Brand acting as a master distributor. S1 Brands provides sales and marketing on behalf of the Brand to its vast network of national wholesalers and retailers and provides purchase order financing to assist the Brand in fulfilling every order. Ownership of the Brand combined with distribution, digital marketing innovation, and capital is the winning formula to build the next billion-dollar brand. To learn more, please visit www.sponsorsone.com
Contact: info@sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange ("CSE") has neither approved nor disapproved the contents of this Press Release.
Forward-Looking Statements
This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company's current expectations. When used in this news release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.
By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks:
• risks associated with marketing and sale of securities
• the need for additional financing requirements and access to capital, reliance on key personnel
• the potential for conflicts of interest among certain officers or directors with certain other projects
• the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company's patents and proprietary intellectual property and competition.
The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company's forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors, and other uncertainties and potential events, including the risk factors, set out in the Company's Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.
THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.
SOURCE: Cyber North Ventures
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