EarthLabs Provides Corporate Update on Global Media Division

Rhea-AI Summary

EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) has provided an update on its global media portfolio. The Northern Miner Group, comprising The Northern Miner, MINING.COM, and Canadian Mining Journal, reaches 674,000+ monthly users with 1,480,000+ monthly pageviews. MINING.COM saw a 92% increase in site traffic compared to last August, while NorthernMiner.com experienced 50% year-over-year growth.

The company is launching The Mining & Metals Brief, a weekly e-digest, in mid-October. EarthLabs also introduced EarthLabs Expeditions, a reality documentary series about the junior mining industry. CEO.CA, a popular financial website, offers CEO.CA PRO, a premium service with advanced trading tools.

EarthLabs has expanded its digital presence, now delivering content to over 615,000 social media followers and millions of web users. The company recently acquired additional social media accounts in the Canadian and global finance sectors, issuing 243,902 common shares at $0.205 per share for a total value of $50,000.

Positive

• The Northern Miner Group reaches 674,000+ monthly users with 1,480,000+ monthly pageviews
• MINING.COM experienced a 92% increase in site traffic compared to August of the previous year
• NorthernMiner.com saw a 50% year-over-year growth in the same period
• Launch of The Mining & Metals Brief, a new weekly e-digest
• Introduction of EarthLabs Expeditions, a reality documentary series about the junior mining industry
• Expansion of digital presence, now delivering content to over 615,000 social media followers
• Acquisition of additional social media accounts in the Canadian and global finance sectors

Negative

• None.

Toronto, Ontario--(Newsfile Corp. - September 25, 2024) - EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) (FSE: 8EK0) ("EarthLabs" or the "Company") is pleased to provide an update to its global media portfolio featuring exciting developments from EarthLabs Expeditions, CEO.CA, MINING.COM, The Northern Miner and Canadian Mining Journal.

The Northern Miner Group ("TNM Group"): Celebrating Over a Century of Mining Excellence

Recognized as one of the mining industry's largest media outlets, The Northern Miner Group brands (The Northern Miner, MINING.COM & Canadian Mining Journal) are read by 674,000+ monthly users, recording 1,480,000+ monthly pageviews and 173,200+ digital subscribers. In addition to the news and media division, the group includes virtual and in-person events through TNM Symposiums as well as data products including TNM Marco Polo, a mining intelligence subscription platform and TNM Maps, distributed to an online audience of over 800,000+ as well as key mining events and trade shows throughout the year (PDAC, CIM, MinExpo).

Consistent Upward Trend in Digital Engagement

• MINING.COM experienced a 92% increase in site traffic compared to August of the previous year.
• NorthernMiner.com saw a 50% year-over-year growth in the same period.

The Northern Miner's International Metals Symposium will return to London this year on December 1^st and 2^nd. The event aims to bring together the industry's top leaders and showcase exploration opportunities to an international investment audience. To date, over 200 qualified delegates have registered to attend.

For more information and registration details, visit the International Metals Symposium website.

Launch of The Mining & Metals Brief

In mid-October, TNM Group will introduce its first cross-brand e-digest, The Mining & Metals Brief. This weekly publication is curated by the Editors-in-Chief of The Northern Miner, MINING.COM, and Canadian Mining Journal. Designed to equip readers with the most critical stories and data points, the brief ensures subscribers start their week fully informed about industry developments. Get a head start and sign up here.

Precious Metal Coin Giveaway Ends October 17

The Northern Miner's inaugural precious metal coin giveaway concludes on October 17. Three winners will be selected and announced on that date for a 1oz. Canadian Maple gold coin, a 10oz. Germania silver bar and a 1oz. Canadian Silver coin. Participants are encouraged to register before the contest closes to seize this opportunity. For contest details and registration, visit the official contest page.

We are proud to highlight The Northern Miner, the industry's most trusted source for global mining and mineral exploration news since 1915. With over a century of expertise, The Northern Miner delivers unparalleled journalism and insightful analysis.

Industry-First Documentary Series, EarthLabs Expeditions

In August, EarthLabs launched EarthLabs Expeditions, a bold new reality documentary series set to revolutionize how audiences experience the junior mining and exploration industry. EarthLabs Expeditions spotlights companies with significant discoveries, impactful projects, and compelling stories. Hosted by the charismatic and fearless Jonathan Brazeau, the show takes viewers on a journey that goes beyond boardrooms and polished presentations to explore the real, gritty work of the junior mining industry. EarthLabs Expeditions highlights not just the challenges but also the pride and dedication of those whose work is essential yet often goes unnoticed.

SUBSCRIBE & WATCH NEW EPISODES NOW

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Delivering Content to a Growing Audience

EarthLabs has significantly increased its digital footprint through its various media subsidiaries and new shows hosted on the CEO.CA platform like Inside the Boardroom, your premier source of in-depth, intimate interviews with the CEOs shaping the future of their industries, hosted by James Pettem. Mel on the Street, hard-hitting interviews with top CEOs and industry insiders with Melanie Schaffer, The Chairman's Briefing, a weekly briefing of junior mining headlines we're watching, and The Corner Office, hosted by Rachel Lee. These shows are broadcast directly on the CEO.CA platform alongside YouTube. The company's subsidiaries now deliver daily content to over 615,000 social media followers and reach millions of web users, enhancing engagement with a broader audience and reinforcing its position as an industry leader.

To maximize additional reach, EarthLabs recently acquired additional social media accounts in the Canadian and global finance sectors. As consideration for the social media accounts, the Company issued 243,902 common shares of EarthLabs at a deemed price of $0.205 per share, representing an aggregate value of $50,000. There are no finder's fees associated with the acquisition and the common shares are subject to a statutory hold period of four months plus one day, expiring on January 26, 2025.

Join Us on This Exciting Journey

EarthLabs is committed to innovating and expanding our offerings to better serve the mining and investment communities. We invite you to join us as we explore new horizons and continue to deliver exceptional value to our audience.

About EarthLabs Inc.

EarthLabs Inc. (TSXV: SPOT) (OTCQX: SPOFF) (FSE: 8EK0) is a mining investment, technology, and media company that aims to provide strategic leverage to the metals and mining sector through investments, royalties and a full suite of data-driven media SaaS tools and services including CEO.CA, The Northern Miner, MINING.COM, Canadian Mining Journal and DigiGeoData.

For further information please contact:

Denis Laviolette
Executive Chairman and CEO
EarthLabs Inc.
Tel: 647-345-7720
Email: investors@earthlabs.com

Neither the TSX Venture Exchange ("TSXV"), OTC Best Market "(OTCQX") nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

Cautionary Statement on Forward-Looking Information

Certain statements contained in this news release constitute forward-looking statements within the meaning of Canadian securities legislation. All statements included herein, other than statements of historical fact, are forward-looking statements. Often, but not always, these forward looking statements can be identified by the use of words such as "estimate", "estimates", "estimated", "potential", "open", "future", "assumed", "projected", "used", "detailed", "has been", "gain", "upgraded", "offset", "limited", "contained", "reflecting", "containing", "remaining", "to be", "periodically", or statements that events, "could" or "should" occur or be achieved and similar expressions, including negative variations.

Forward-looking Statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any results, performance or achievements expressed or implied by forward-looking statements. Such uncertainties and factors include, among others, risks detailed from time to time in the Company's filings with securities regulators and available under the Company's profile on SEDAR at www.sedarplus.ca. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended.

Forward-looking statements contained herein are based on the assumptions, beliefs, expectations and opinions of management. Forward-looking statements are made as of the date hereof and the Company disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise, except as required by law. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, investors should not place undue reliance on forward-looking statements.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/224493

FAQ

What is the stock symbol for EarthLabs Inc.?

EarthLabs Inc. trades under the stock symbol SPOFF on the OTCQX market.

How much did MINING.COM's site traffic increase compared to last year?

MINING.COM experienced a 92% increase in site traffic compared to August of the previous year.

When will EarthLabs launch The Mining & Metals Brief?

EarthLabs will launch The Mining & Metals Brief, a weekly e-digest, in mid-October.

What is EarthLabs Expeditions?

EarthLabs Expeditions is a new reality documentary series launched by EarthLabs in August, focusing on the junior mining and exploration industry.

How many social media followers does EarthLabs reach with its content?

EarthLabs delivers daily content to over 615,000 social media followers.