'EXPERIENCE ABU DHABI' NAMED OFFICIAL NEW YORK KNICKS PATCH PARTNER
Madison Square Garden Sports Corp. (NYSE: MSGS) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have announced a multi-year marketing partnership. 'Experience Abu Dhabi' will become the Official Patch Partner of the New York Knicks, featuring their logo on all Knicks game jerseys, warm-up jackets, and shooting shirts starting from the 2024-2025 season.
The partnership extends to Madison Square Garden Entertainment Corp. (NYSE: MSGE) and Sphere Entertainment Co. (NYSE: SPHR), collectively known as the MSG Family of Companies. DCT Abu Dhabi will have global rights to use Madison Square Garden marks and will be featured as an Official Partner of Madison Square Garden in New York and Sphere in Las Vegas.
This collaboration aims to boost Abu Dhabi's global visibility as part of its Tourism Strategy 2030 and solidify its position as a premier sports destination and the home of basketball in the Middle East.
- Multi-year marketing partnership with a major tourism entity (DCT Abu Dhabi) across multiple MSG companies
- Prominent brand exposure for 'Experience Abu Dhabi' on Knicks jerseys and MSG venues
- Global marketing rights for 'Experience Abu Dhabi' to use Knicks marks outside the U.S. and Canada
- Expanded advertising opportunities for DCT Abu Dhabi across MSG assets in New York and Las Vegas
- None.
Insights
This partnership between the MSG Family of Companies and DCT Abu Dhabi represents a significant global marketing initiative. The deal's centerpiece, making 'Experience Abu Dhabi' the Official Patch Partner of the New York Knicks, is a high-visibility move that will put Abu Dhabi's brand in front of millions of basketball fans worldwide.
The multi-year, multi-faceted nature of this partnership extends beyond just the Knicks, encompassing other MSG properties in New York and Las Vegas. This comprehensive approach suggests a substantial financial commitment from DCT Abu Dhabi, likely in the
For MSG, this deal provides a new revenue stream and expands its global reach. For Abu Dhabi, it's a strategic move to boost tourism and align with its Tourism Strategy 2030. The partnership's impact on MSG's financials could be significant, potentially boosting annual revenues by
This partnership is a strategic masterstroke for Abu Dhabi's tourism sector. By aligning with iconic American sports and entertainment brands, Abu Dhabi is positioning itself as a premier global destination in the minds of millions of potential visitors, particularly from the lucrative North American market.
The deal's timing is crucial, coinciding with a post-pandemic surge in international travel. By securing prominent visibility across MSG's assets, Abu Dhabi is poised to capitalize on this trend. The partnership's multi-year nature allows for sustained exposure, which is key in building long-term destination awareness and preference.
If successful, this could significantly boost Abu Dhabi's tourism numbers and revenue. Even a
MSG Family Of Companies And DCT Abu Dhabi Announce Multi-Year Marketing Partnerships Across Marquee Assets In New York And Las Vegas
"These are significant, multi-faceted marketing partnerships for both the MSG Family of Companies and DCT Abu Dhabi," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "These premier sports and entertainment assets in
H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: "Our partnership with the New York Knicks and the MSG Family of Companies aligns with our mission to boost
Beginning with the Knicks' 2024-2025 season, 'Experience Abu Dhabi' will become a Knicks global marketing partner, featuring the 'Experience Abu Dhabi' logo on all Knicks game jerseys for both home and away games, as well as warm-up jackets and shooting shirts. This visibility extends to retail, with the logo featured on jerseys sold at Madison Square Garden's in-arena locations and on Shop.MSG.com. As a global marketing partner, 'Experience Abu Dhabi' can leverage the Knicks marks outside the
As part of this marketing partnership, DCT Abu Dhabi will have global rights to use Madison Square Garden marks. Additionally, 'Experience Abu Dhabi' will be a significant advertiser via the MSG Family of Companies' various assets as an Official Partner of Madison Square Garden in
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About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at msgsports.com.
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues –
About Sphere Entertainment Co.
Sphere Entertainment Co. is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in
About the Department of Culture and Tourism – Abu Dhabi
The Department of Culture and Tourism –
By working in partnership with the organisations that define the emirate's position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate's potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi's vision is defined by the emirate's people, heritage and landscape. We work to enhance
Contacts:
For the MSG Family of Companies:
MSG Sports: msgspr@msg.com
MSG Entertainment: msgepr@msg.com
Sphere Entertainment: spherepr@thesphere.com
For DCT Abu Dhabi:
Mahra Al Shehhi: msalshehhi@dctabudhabi.ae
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SOURCE Madison Square Garden Sports Corp.
FAQ
What is the new partnership between MSG Sports and DCT Abu Dhabi for the New York Knicks (MSGE)?
How will the 'Experience Abu Dhabi' brand be integrated into MSG Entertainment (MSGE) assets?
When will the 'Experience Abu Dhabi' logo appear on New York Knicks jerseys (MSGE)?