automotiveMastermind Joins the Reynolds Certified Interface Program
automotiveMastermind, part of S&P Global Mobility, has signed a contract to join the Reynolds Certified Interface Program, integrating its Mastermind platform with Reynolds and Reynolds' DMS. This integration aims to enhance dealership efficiency by enabling automatic data syncing, improved service-to-sales capabilities, and increased data security. Certification is anticipated in summer 2023. The initiative reinforces automotiveMastermind's commitment to data security and aims to optimize marketing and sales processes for automotive dealerships.
- Integration with Reynolds Certified Interface Program enhances dealership efficiency.
- Automatic data syncing improves marketing relevance and accuracy.
- Improved service-to-sales capabilities bolster customer engagement.
- None.
Once certified, the new integration will enable the following:
- Automatic data syncing. This feature will ensure that select customer and dealer information is automatically synced from Reynolds to Mastermind. This enables more accurate in-market predictions with Mastermind's Behavior Prediction Score,® leading to more relevant marketing offers.
- Improved service-to-sales capabilities. This includes real-time service arrival notifications that will inform dealers when a loyalty customer or a service-to-sales prospect is visiting the dealer's service drive. Dealers will also receive service appointment reports so they can plan for which loyalty and service-to-sales customers are visiting their service drive. These reports are available in Mastermind and are also emailed to the relevant salesperson with their customers' information, so they have everything they need in one place to keep building their relationship or make the sale.
- Increased data security. RCI integration is the most secure way to share data between Mastermind and the Reynolds DMS.
"Data privacy and protection is extremely important when it comes to the data we provide our dealer partners, and this investment into the Reynolds Certified Interface Program reinforces our data security commitment to the industry," said
Certification is expected in the summer of 2023.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Its proprietary automated sales and marketing platform, Mastermind, helps dealerships generate success in loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated consultative services.
automotiveMastermind is headquartered in
About S&P Global Mobility
S&P Global Mobility is a division of
About Reynolds and Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in
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SOURCE automotiveMastermind