automotiveMastermind Introduces Mastermind Academy for Continued Dealership Education and Support

Rhea-AI Summary

automotiveMastermind, part of S&P Global Mobility, has launched Mastermind Academy, an external learning management system aimed at enhancing dealership training. This initiative offers on-demand online content for dealer employees, allowing for self-paced learning. The Academy features three training routes: a Courses page, a Best Practices page, and a Dealer Resource page.

With a focus on ensuring dealers leverage Mastermind's capabilities, Mastermind Academy also provides certifications for completed courses, enhancing professional profiles.

Positive

• Launch of Mastermind Academy enhances training opportunities for dealers.
• Offers on-demand, self-paced learning, catering to existing employees and new hires.
• Provides certifications that can be shared on LinkedIn, enhancing employee credentials.

Negative

• None.

New resource keeps dealers updated on Mastermind's latest features and offers ongoing training

NEW YORK, April 19, 2022 /PRNewswire/ -- automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics and marketing automation solutions for dealerships, has launched its first external learning management system – Mastermind Academy.

Mastermind Academy is designed to help dealerships best leverage the power of Mastermind, the company's flagship automated sales and marketing platform. Enhancing both aM's on-site and virtual trainings that typically take place every 30-45 days, Mastermind Academy offers on-demand online learning content for dealer partner employees – both existing sales teams and new hires – that's easy to consume and self-paced.

"At automotiveMastermind, we consider ourselves an extension of our dealer partners' sales and management teams. The launch of Mastermind Academy is the next evolution of expanding a core value of ours, which is to provide our dealer partners an unmatched level of support," said Matt Leone, Chief Executive Officer of aM. "Enhanced training designed for veteran Mastermind users, as well as new hires, ensures that dealerships are leveraging Mastermind to their greatest advantage and keeps everyone aligned with the dealership's goals and priorities."

Mastermind Academy offers three training routes:

• A Courses page with learning paths covering the fundamentals and tactical ways to use Mastermind.
• A Best Practices page that offers short articles, micro-learning how-to videos about specific Mastermind features, and downloadable scripts & templates for users to leverage.
• A Dealer Resource page, which keeps dealer partners updated on the company's latest offerings and events.

"We've utilized Mastermind Academy as part of our onboarding process for the last few months, and this new resource is easy to understand, engaging and effective," said Devin Bodily, Internet sales director at The All New Joe Myers Ford in Houston, Texas. "With the inclusion of assistance from our dedicated dealer relations manager, our sales team's follow through and presentation of the platform is much more effective."

Mastermind Academy also offers certifications for dealer employees who complete learning path courses, and the certifications can be shared on the user's LinkedIn profile.

About automotiveMastermind      
Founded in 2012, automotiveMastermind^®, part of S&P Global Mobility, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Its proprietary automated sales and marketing platform, Mastermind, helps dealerships generate success in loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated consultative services.     

automotiveMastermind is headquartered in New York City. For more information, visit automotiveMastermind.com.     

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.  

 

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SOURCE automotiveMastermind

FAQ

What is the purpose of Mastermind Academy launched by automotiveMastermind?

Mastermind Academy is designed to support dealerships by providing ongoing training and resources to leverage the Mastermind platform effectively.

When was Mastermind Academy launched?

Mastermind Academy was launched on April 19, 2022.

How does Mastermind Academy enhance dealership training?

It offers three training routes including courses, best practices, and dealer resources, allowing for greater flexibility and engagement.

What benefits do dealer employees receive from Mastermind Academy?

Employees gain access to on-demand content, can complete learning paths, and earn certifications that enhance their professional profiles.

Which company is behind the Mastermind Academy?

Mastermind Academy is a product of automotiveMastermind, which is part of S&P Global Mobility.

What is the stock symbol for S&P Global?

The stock symbol for S&P Global is SPGI.