automotiveMastermind introduces Acquire, a data-driven product within the Mastermind platform, to help dealers capture customers and grow market share
automotiveMastermind has launched Acquire, a new data-driven technology within the Mastermind platform designed to help automotive dealers expand their market share. The product leverages Polk Audiences from S&P Global Mobility and auto finance-related data to identify potential vehicle buyers outside dealers' existing databases.
The system features an interactive Opportunity Map organized by ZIP code, allowing dealers to visualize and target specific neighborhoods and audiences. Acquire automates multi-month direct outreach campaigns and includes customizable marketing templates with features for hero vehicles, personalized discounts, and specific calls to action. The product will be showcased at NADA Show in New Orleans, January 24-26, 2025.
automotiveMastermind ha lanciato Acquire, una nuova tecnologia basata sui dati all'interno della piattaforma Mastermind progettata per aiutare i concessionari automobilistici ad espandere la loro quota di mercato. Il prodotto sfrutta Polk Audiences di S&P Global Mobility e dati legati al finanziamento auto per identificare potenziali acquirenti di veicoli al di fuori dei database esistenti dei concessionari.
Il sistema presenta una mappa interattiva delle Opportunità organizzata per codice postale, permettendo ai concessionari di visualizzare e mirare a quartieri e pubblici specifici. Acquire automatizza campagne di contatto diretto di più mesi e include modelli di marketing personalizzabili con funzionalità per veicoli in evidenza, sconti personalizzati e specifiche call to action. Il prodotto sarà presentato al NADA Show a New Orleans, dal 24 al 26 gennaio 2025.
automotiveMastermind ha lanzado Acquire, una nueva tecnología impulsada por datos dentro de la plataforma Mastermind diseñada para ayudar a los concesionarios de automóviles a expandir su cuota de mercado. El producto aprovecha Polk Audiences de S&P Global Mobility y datos relacionados con el financiamiento de automóviles para identificar compradores potenciales de vehículos fuera de las bases de datos existentes de los concesionarios.
El sistema cuenta con un mapa interactivo de Oportunidades organizado por código postal, permitiendo a los concesionarios visualizar y dirigirse a barrios y audiencias específicas. Acquire automatiza campañas de contacto directo de varios meses e incluye plantillas de marketing personalizables con características para vehículos destacados, descuentos personalizados y llamadas a la acción específicas. El producto se mostrará en el NADA Show en Nueva Orleans, del 24 al 26 de enero de 2025.
automotiveMastermind는 시장 점유율을 확장하기 위해 자동차 딜러를 지원하도록 설계된 Acquire라는 새로운 데이터 기반 기술을 Mastermind 플랫폼 내에서 출시했습니다. 이 제품은 S&P Global Mobility의 Polk Audiences와 자동차 금융 관련 데이터를 활용하여 딜러의 기존 데이터베이스 외부에서 잠재적인 차량 구매자를 식별합니다.
시스템은 우편번호별로 구성된 대화형 기회 지도를 특징으로 하여 딜러가 특정 동네와 대상을 시각화하고 목표할 수 있도록 합니다. Acquire는 여러 달 동안의 직접 홍보 캠페인을 자동화하고, 주요 차량, 개인화된 할인 및 구체적인 행동 촉구를 위한 기능이 있는 사용자 정의 가능한 마케팅 템플릿을 포함합니다. 이 제품은 2025년 1월 24일부터 26일까지 뉴올리언스에서 열리는 NADA Show에서 전시될 예정입니다.
automotiveMastermind a lancé Acquire, une nouvelle technologie basée sur les données au sein de la plateforme Mastermind, conçue pour aider les concessionnaires automobiles à accroître leur part de marché. Le produit tire parti des Polk Audiences de S&P Global Mobility et des données liées au financement automobile pour identifier des acheteurs potentiels de véhicules en dehors des bases de données existantes des concessionnaires.
Le système présente une Carte d'Opportunités interactive organisée par code postal, permettant aux concessionnaires de visualiser et de cibler des quartiers et des audiences spécifiques. Acquire automatise des campagnes de contact direct sur plusieurs mois et comprend des modèles de marketing personnalisables dotés de fonctionnalités pour des véhicules phares, des remises personnalisées et des appels à l'action spécifiques. Le produit sera présenté au NADA Show à La Nouvelle-Orléans, du 24 au 26 janvier 2025.
automotiveMastermind hat Acquire eingeführt, eine neue datengestützte Technologie innerhalb der Mastermind-Plattform, die darauf abzielt, Automobilhändlern zu helfen, ihren Marktanteil zu erweitern. Das Produkt nutzt Polk Audiences von S&P Global Mobility und auto-finanzielle Daten, um potenzielle Fahrzeugkäufer außerhalb der bestehenden Datenbanken der Händler zu identifizieren.
Das System bietet eine interaktive Opportunity Map, die nach Postleitzahl organisiert ist und es den Händlern ermöglicht, spezifische Nachbarschaften und Zielgruppen zu visualisieren und zu erreichen. Acquire automatisiert mehrmonatige direkte Kontaktkampagnen und enthält anpassbare Marketingvorlagen mit Funktionen für hochwertige Fahrzeuge, personalisierte Rabatte und spezifische Handlungsaufforderungen. Das Produkt wird auf der NADA Show in New Orleans vom 24. bis 26. Januar 2025 präsentiert.
- Introduction of new revenue-generating product targeting market expansion
- Integration with S&P Global Mobility's comprehensive data sources
- Automated campaign management reducing operational overhead
- None.
Powered by Mastermind's Actionable Intelligence™, Acquire uses data sources such as Polk Audiences from S&P Global Mobility, which also includes auto finance related audiences, to identify and inform different audience types. It then visualizes these opportunities within an interactive Opportunity Map organized by ZIP code. Once identified, audiences are moved through an automated, multi-month direct outreach campaign.
"Acquire quickly and easily provides dealers with a complete view of their local market via the Opportunity Map," said automotiveMastermind Vice President of Product Bill Egan. "Dealers now have greater control over which neighborhoods and audiences to address, along with the ability to exclude ZIP codes and to customize the marketing across different campaign types and franchises to most effectively grow their business."
Acquire improves sales teams' productivity by providing the flexibility to create more strategic campaigns and messaging. It does this with newly designed templates and the ability to provide specialized offers featuring a hero vehicle, personalized discounts and a specific call to action.
automotiveMastermind will feature the new Acquire product at NADA Show in
For more information, visit www.automotivemastermind.com/.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through Actionable Intelligence™ and personalized experiences. The organization's proprietary Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, Mastermind empowers dealers and OEMs to deliver automotive retail sales by seamlessly blending data and intelligence with personalized insights. automotiveMastermind is headquartered in
For more information, visit automotivemastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
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SOURCE automotiveMastermind
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