automotiveMastermind Enhances Offerings to Help Dealers Generate More Service-to-Sales Opportunities

Rhea-AI Summary

automotiveMastermind, part of S&P Global Mobility, announced enhancements to its Mastermind platform aimed at boosting dealership service-to-sales operations. Key improvements include:

• Service-to-Sales Generator: Increases customer engagement and loyalty by targeting current and prospective vehicle owners.
• Dealertrack DMS Integration: Streamlines customer notifications to enhance service and sales efficiency.
• Expansion of Recall Data: Enables dealers to identify customers with open recalls, fostering retention and future sales.

These enhancements are designed to generate additional revenue opportunities amid inventory shortages.

Positive

• Introduced Service-to-Sales Generator for customer engagement.
• Dealertrack DMS integration enhances operational efficiency.
• Expansion of recall data helps boost customer retention.

Negative

• None.

 Platform enhancements will support customer loyalty and new customer acquisition

NEW YORK, March 11, 2022 /PRNewswire/ -- automotiveMastermind (aM), part of S&P Global Mobility and a provider of predictive analytics and marketing automation solutions for dealerships, has announced three new enhancements to its service-to-sales offerings through its flagship automated sales and marketing platform, Mastermind.

The Mastermind enhancements support the entire dealership service-to-sales ecosystem – including bringing new customers into the door, activating service-to-sales opportunities and maintaining customer loyalty.

The enhancements include the following:

Service-to-Sales Generator 

Building on the platform's ability to automatically identify and activate service-to-sales leads within a dealer's existing customer portfolio, Mastermind's new Service-to-Sales Generator fuels these efforts by reaching new customers and marketing to them. By targeting and engaging in-market conquest prospects that are also high-intent service customers, the expansion enables dealers to grow loyalty within their marketing area by nurturing immediate and future service-to-sales opportunities.   

Utilizing a custom, dual in-market audience, Mastermind will target consumers within a dealer's Area of Influence who are: 

• Current owners of the dealer's brand
• In-market for a new vehicle
• Have a Behavior Prediction Score® of 50-100
• Are a net-new customer to the dealership

Dealertrack DMS Integration

aM is now part of the Dealertrack DMS integration partner program to bring real-time service arrival notifications into Mastermind, centralizing the dealership workflow by providing insight into which customers are visiting the service drive so they can meet customers in the drive with speed, strengthen relationships and increase service-to-sales opportunities.

The Dealertrack DMS integration will allow Mastermind to serve as a "one-stop shop" for customer information by removing disconnected workflows from a dealership's sales team. In addition to notifying salespeople at the store when there are upcoming appointments, Mastermind will inform users whenever a loyalty customer enters their service drive through real-time in-platform and email notifications.

Expansion of Recall Data

Dealers can now use Mastermind to see which customers within their loyalty portfolio may have open recalls. With these insights, dealers are empowered to build relationships with existing customers to drive a key touchpoint that fuels immediate and future sales opportunities and promotes customer retention.

"These new service-to-sales enhancements showcase automotiveMastermind's continued commitment to helping dealers navigate ongoing inventory shortages by maximizing revenue opportunities in the service drive," said automotiveMastermind Vice President of Product Aaron Baldwin. "We recognize the service drive's growing value to generating revenue and future sales. With these enhancements, we will continue supporting our dealers' service marketing efforts at every step of the customer journey, generating critical revenue, supporting immediate and future sales and helping promote customer loyalty."

About automotiveMastermind     
Founded in 2012, automotiveMastermind^®, part of S&P Global Mobility, empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Its proprietary automated sales and marketing platform, Mastermind, helps dealerships generate success in loyalty, service and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing and dedicated consultative services.    

automotiveMastermind is headquartered in New York City. For more information, visit automotiveMastermind.com.    

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

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SOURCE automotiveMastermind

FAQ

What is the purpose of automotiveMastermind's new enhancements to Mastermind?

The enhancements aim to improve dealership service-to-sales operations, enhance customer engagement, and drive revenue.

When was the announcement made regarding automotiveMastermind's platform enhancements?

The announcement was made on March 11, 2022.

What does the Service-to-Sales Generator feature do?

It targets current and prospective vehicle owners to enhance customer loyalty and engage high-intent service customers.

How does the Dealertrack DMS integration benefit dealers?

It provides real-time service notifications and streamlines the customer management process for sales teams.

What is the significance of expanding recall data for dealers using Mastermind?

This feature allows dealers to identify and engage customers with open recalls, promoting retention and future sales opportunities.