Tomorrow's Stars on Stage Today at Simon® Malls
Simon (SPG), a premier retail REIT, has announced a nationwide music experience tour partnership with Greater Than Distribution. The Scouting for Stars @themall tour, led by Randy Jackson and Paula Moore, will visit 20 Simon malls between February and August 2025, featuring over 150 emerging artists.
The initiative aims to connect Gen Z with the music industry through performances, workshops, and talent searches. Each two-day event includes educational sessions on songwriting and content creation, with one local talent selected to perform as an opening act. The tour kicks off at Katy Mills in Houston on February 21-22, 2025, concluding at Cielo Vista Mall in El Paso.
The experience includes exclusive merchandise collaborations, retailer promotions, and brand giveaways. Pre-registered attendees will receive edition merchandise, while all concerts are free for mall visitors.
Simon (SPG), un importante REIT nel settore retail, ha annunciato una partnership per un tour musicale nazionale con Greater Than Distribution. Il tour Scouting for Stars @themall, guidato da Randy Jackson e Paula Moore, visiterà 20 centri commerciali Simon tra febbraio e agosto 2025, presentando oltre 150 artisti emergenti.
L'iniziativa mira a connettere la Gen Z con l'industria musicale attraverso performance, laboratori e ricerche di talenti. Ogni evento di due giorni include sessioni educative sulla scrittura di canzoni e sulla creazione di contenuti, con un talento locale selezionato per esibirsi come atto di apertura. Il tour partirà da Katy Mills a Houston il 21-22 febbraio 2025, concludendosi al Cielo Vista Mall di El Paso.
L'esperienza include collaborazioni esclusive per merce, promozioni dei rivenditori e regali di brand. I partecipanti preregistrati riceveranno merce in edizione limitata, mentre tutti i concerti sono gratuiti per i visitatori del centro commerciale.
Simon (SPG), un importante REIT de retail, ha anunciado una asociación para un tour musical nacional con Greater Than Distribution. El tour Scouting for Stars @themall, liderado por Randy Jackson y Paula Moore, visitará 20 centros comerciales Simon entre febrero y agosto de 2025, presentando a más de 150 artistas emergentes.
La iniciativa tiene como objetivo conectar a la Generación Z con la industria musical a través de presentaciones, talleres y búsquedas de talentos. Cada evento de dos días incluye sesiones educativas sobre composición y creación de contenido, con un talento local seleccionado para actuar como telonero. El tour comenzará en Katy Mills en Houston los días 21 y 22 de febrero de 2025, y concluirá en el Cielo Vista Mall en El Paso.
La experiencia incluye colaboraciones de mercancía exclusivas, promociones de minoristas y regalos de marcas. Los asistentes preinscritos recibirán mercancía de edición especial, mientras que todos los conciertos son gratuitos para los visitantes del centro comercial.
사이먼 (SPG), 주요 소매 REIT,가 Greater Than Distribution과 함께 전국 음악 체험 투어 파트너십을 발표했습니다. Scouting for Stars @themall 투어는 랜디 잭슨과 폴라 무어가 이끌며 2025년 2월부터 8월까지 20개의 사이먼 쇼핑몰을 방문하고 150명 이상의 신진 아티스트를 선보일 예정입니다.
이 이니셔티브는 제너레이션 Z와 음악 산업을 공연, 워크샵 및 인재 발굴을 통해 연결하는 것을 목표로 하고 있습니다. 각 2일간의 이벤트는 작곡 및 콘텐츠 제작에 대한 교육 세션을 포함하며, 한 지역 인재가 오프닝 공연자로 선정됩니다. 투어는 2025년 2월 21일부터 22일까지 휴스턴의 Katy Mills에서 시작되어 엘파소의 Cielo Vista Mall에서 종료됩니다.
이 경험은 독점 상품 협업, 소매업체 프로모션 및 브랜드 경품을 포함합니다. 사전 등록된 참석자는 한정판 상품을 받게 되며, 모든 콘서트는 쇼핑몰 방문객에게 무료입니다.
Simon (SPG), un REIT de vente au détail de premier plan, a annoncé un partenariat pour une tournée musicale nationale avec Greater Than Distribution. La tournée Scouting for Stars @themall, dirigée par Randy Jackson et Paula Moore, visitera 20 centres commerciaux Simon entre février et août 2025, mettant en avant plus de 150 artistes émergents.
L'initiative vise à connecter la Génération Z avec l'industrie musicale à travers des performances, des ateliers et des recherches de talents. Chaque événement de deux jours comprend des sessions éducatives sur l'écriture de chansons et la création de contenu, avec un talent local sélectionné pour performer en tant qu'artiste d'ouverture. La tournée débutera à Katy Mills à Houston les 21 et 22 février 2025 et se terminera au Cielo Vista Mall à El Paso.
L'expérience comprend des collaborations de marchandises exclusives, des promotions de détaillants et des cadeaux de marques. Les participants préenregistrés recevront des articles en édition spéciale, tandis que tous les concerts sont gratuits pour les visiteurs du centre commercial.
Simon (SPG), ein führender Einzelhandels-REIT, hat eine Partnerschaft für eine landesweite Musiktour mit Greater Than Distribution angekündigt. Die Scouting for Stars @themall Tour, geleitet von Randy Jackson und Paula Moore, wird zwischen Februar und August 2025 20 Simon-Einkaufszentren besuchen und über 150 aufstrebende Künstler präsentieren.
Die Initiative zielt darauf ab, die Gen Z mit der Musikindustrie durch Auftritte, Workshops und Talentsuchen zu verbinden. Jede zweitägige Veranstaltung beinhaltet Bildungsangebote zu Songwriting und Inhaltsproduktion, wobei ein lokales Talent ausgewählt wird, um als Voract aufzutreten. Die Tour beginnt am 21. und 22. Februar 2025 in Katy Mills in Houston und endet im Cielo Vista Mall in El Paso.
Das Erlebnis umfasst exklusive Merchandise-Kooperationen, Einzelhändler-Aktionen und Marken-Gewinnspiele. Vorab registrierte Teilnehmer erhalten limitierte Merchandise-Artikel, während alle Konzerte für Besucher des Einkaufszentrums kostenlos sind.
- Strategic initiative to increase mall foot traffic and Gen Z engagement
- Partnership with prominent music industry figures enhances brand value
- Free events and merchandise offerings could drive retail sales
- 20-location tour provides multiple revenue opportunities across properties
- None.
Simon® teams up with music industry luminaries Randy Jackson and Paula Moore to bring music industry access and emerging artists to perform at Simon malls across the
The Scouting for Stars @themall tour is an immersive experience that provides a venue for aspiring talent to connect with musicians, gain new songwriting skills and insight, learn from music industry executives what it takes to make it in the business, and draw inspiration from some of today's hottest up-and-coming artists. This pioneering tour will feature performances from a revolving lineup of more than 150 handpicked rising artists, including Jules Walcott, Tealousy, Karma, and Nicolas McCoppin, many of whom are recognized through their growing fanbase reach on multiple social media platforms. In addition to the performances and workshops, each stop also includes a talent search with auditions on the first day of each tour stop. One person will be selected to perform as the opening act on Day Two of that event.
"The mall is where generations come together to have fun and make memories," said Lee Sterling, Simon's Chief Marketing Officer. "We know Gen Z loves the mall and connecting in person, just like their parents did. Since music is also about connecting, this tour is a natural fit. Who knows? The next superstar might get their start at one of our properties thanks to the Scouting for Stars @themall tour!"
"The talent search adds another layer of fun and excitement to the tour," said Sterling. "Put it all together and it's the ultimate experience. We're thrilled to provide space for a new generation to learn, share creative ideas and be inspired, while potentially making life-changing connections in the music business."
Beyond connecting signed artists with fans at Simon malls, the Scouting for Stars @themall tour also aims to elevate and educate emerging artists in each city the tour visits. The tour will provide a platform for yet-to-be-discovered artists to interact and learn directly from music industry executives through on-site educational workshops focusing on songwriting and content creation. Everyone attending these sessions must pre-register. Pre-registration is free, but spots are limited.
"I've been fortunate throughout my career to witness what can happen when doors open and talented newcomers get an opportunity to grow and shine. I've seen it and lived it as a musician, mentor and music executive," said Randy Jackson of Greater Than Distribution. "There is so much talent out there, and as the first music company to go on tour to discover stars city by city, this experience may very well bring about a once-in-a-lifetime opportunity for a budding new artist," added Paula Moore, Greater Than Co-CEO. "We are glad to bring this to life with our friends at Simon as their malls are often the third space for Gen Z and others."
Whether listening to your favorite songs with family or shopping with friends, odds are you have fond memories tied to both music and the mall. Through this collaboration, Simon and Greater Than Distribution will bring the two worlds together in one place. The Scouting for Stars @themall tour is scheduled to stop at 20 Simon locations between February and August 2025. Each stop is a two-day event that will highlight many surprise and delight moments to go along with the educational and music experiences, including special retailer promotions, "brand hauls" and other on-trend giveaways reflecting popular culture, fashion, and music.
The tour experience will blend numerous "wow" factors from Greater Than's first-ever collaboration with globally recognized artist Trevor Andrew, aka, Trouble Andrew, blending pop art with street style in various apparel and accessories that will drop throughout the tour. All who pre-register will receive an exclusive limited edition tote bag and shirt.
The Scouting for Stars @themall tour kicks off February 21-22, 2025, at Katy Mills® in
About Simon
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.
About Greater Than Distribution
Greater Than Distribution is a modern music distribution and entertainment company that employs an innovative approach to connect creatives with their audiences. Our commitment is to elevate the profiles of the talent of this generation. Founded in April 2023 by career music executive and author Paula Moore, alongside her legendary partner Randy Jackson, the company boasts a diverse and growing roster of talent across various genres while creating and producing visionary collaborations with brands that span from Fortune 500 companies to a global distribution alliance with Virgin Music Group (UMG).
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SOURCE Simon
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