Princess Polly’s U.S. Retail Footprint Grows with New Store Openings on Both Coasts

Rhea-AI Summary

Princess Polly, an Australian-born fashion brand under a.k.a. Brands Holding Corp. (NYSE: AKA), has announced plans to open five new U.S. stores in the second half of 2024. The expansion includes locations in Scottsdale, San Diego, Boston, Santa Clara, and Irvine. Each store will offer over 250 apparel looks and 200 accessories and footwear styles, featuring interactive elements like selfie mirrors and digital screens. The brand aims to enhance customer engagement through exclusive events and campus roadshows. This expansion builds on the success of Princess Polly's first U.S. store in Los Angeles and reflects the brand's growing popularity among Gen Z consumers in the United States.

Positive

• Expansion of retail footprint with 5 new U.S. stores
• Entering new markets on both East and West coasts
• Offering over 250 apparel looks and 200 accessories/footwear styles per store
• Implementing interactive elements to enhance customer experience
• Planning exclusive events and campus roadshows to boost engagement

Negative

• None.

The Australian-born fashion brand kicks off a series of store openings in cities across the nation, including in Scottsdale, San Diego, Boston, Santa Clara and Irvine

SAN FRANCISCO--(BUSINESS WIRE)-- a.k.a. Brands Holding Corp. (NYSE: AKA), a brand accelerator of next generation fashion brands, today unveiled its plans to debut five new U.S. Princess Polly stores in the back half of 2024. The brand will open additional West Coast stores in Scottsdale, Arizona; Santa Clara, California; San Diego, California; and Irvine, California and it will land on the East Coast in Boston, Massachusetts for the first time. Building upon the success of its first U.S. location in Los Angeles, the subsequent Princess Polly stores are a testament to the brand’s growing U.S. popularity and success.

Princess Polly plans to debut several new U.S. stores in the second half of 2024. (Photo: Business Wire)

Each new store will offer more than 250 Princess Polly apparel looks, and over 200 accessories and footwear styles. The walls will be donned with selfie mirrors and colorful digital screens to bring the spaces to life, elevating them beyond the typical retail experience. Stores will host exclusive influencer events showcasing the latest trends and fashion, alongside evergreen customer-focused events designed to further grow the brand’s connection with its new communities beyond the digital world.

"Our U.S. customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts,” said Eirin Bryett, co-CEO of Princess Polly. "True to the Princess Polly identity, the new stores will feature fun and engaging displays, and countless must-have looks and styles, evoking an overall sense of boldness and excitement.”

The beloved Gen Z brand will be making its brick-and-mortar debuts in Scottsdale’s Fashion Square, San Diego’s Fashion Valley, Boston’s Newbury Street, Santa Clara’s Valley Fair and the Irvine Spectrum Center this fall. Each store will have exciting opening day events for customers with prizes to be won and freebies up for grabs. In an effort to connect with the brand’s robust student customer base, Princess Polly will also embark on roadshows to each location’s nearby college campuses and student hot spots for giveaways and exclusive tokens that can only be redeemed in-store.

“Growing Princess Polly’s physical retail footprint across the U.S. reflects our commitment to listening to our customers and delivering an unmatched in-store customer experience,” said Wez Bryett, co-CEO of Princess Polly. “Princess Polly is a high-growth global brand that’s capturing the attention of more and more loyal customers, and we view these store openings as an opportunity to introduce new customers to our in-person brand experience. The five new stores will give fans a chance to touch and feel our products and to physically interact with the brand they’ve come to love online.”

To shop Princess Polly products online, visit us.princesspolly.com.

About Princess Polly

Princess Polly is a leading fashion brand delivering the latest trends, exclusive designs and lower environmental impact looks to trendsetters globally. As industry pioneers in the digital space, Princess Polly is constantly evolving and is now expanding its presence further into physical retail. Princess Polly brings its unmatched fashion and shopping experience to brick-and-mortar stores, enhancing accessibility and connection with its loyal customers. Follow @princesspollyboutique on Instagram and @princesspolly on TikTok.

About a.k.a. Brands

a.k.a. Brands is a brand accelerator of next generation fashion brands. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience, creates authentic and inspiring social content and offers quality exclusive merchandise. a.k.a. Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.

About Scottsdale Fashion Square

One of the nation’s premier shopping destinations and a true jewel of the desert, Scottsdale Fashion Square recently completed an expansion that extends its luxury presentation beyond the original luxury wing to encompass a redefined south wing and multi-lane luxury valet service. With 1.9 million square feet and more than 200 shops and restaurants, Scottsdale Fashion Square features nearly 60 unique-to-market retailers and upscale culinary concepts, as well as more than 40 of the world’s finest contemporary luxury brands including Louis Vuitton, Dior, Saint Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta, Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy Choo, and Burberry. Additional information about Scottsdale Fashion Square can be obtained by visiting fashionsquare.com.

About Simon

Simon^® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed- use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.

About Westfield Valley Fair:

Located in the heart of Silicon Valley, Westfield Valley Fair is one of the most productive shopping centers in the United States, showcasing a unique lineup of international luxury boutiques and iconic global brands. The property is home to Nordstrom, Bloomingdale’s, Christian Dior, Gucci, BVLGARI, Bottega Veneta, Saint Laurent, Tiffany & Co., Christian Louboutin, Louis Vuitton, Cartier, Prada, CH Premier Jewelers, Burberry, Chanel Fragrance & Beauty, Loewe, Montblanc, Versace, Fendi, Ferragamo, David Yurman, Apple, Lululemon, UNIQLO, and Zara. Valley Fair’s ongoing transformative $1.1 billion evolution has welcomed a three-level flagship Bloomingdale’s, sleek new Restaurant Collection home to nationally recognized destinations like the Bay Area’s first Eataly Italian Marketplace, Shake Shack, Mastro's Steakhouse, Salt & Straw and Baekjeong Korean BBQ, nestled amidst open-air pedestrian promenades and relaxing outdoor lounges, the continued refinement and expansion of its highly successful Luxury Collection, and the ultra-modern and action-packed Bowlero entertainment offering. Exemplary additions to the center also include the Asian Food Collection — a highly-curated collection of Korean, Vietnamese, Chinese, Japanese, and Thai restaurants, including Marugame Udon, Ramen Nagi, Uncle Tetsu, Lady M, Vietnoms, and iCHiNA - a brand new concept completely unique for Silicon Valley, offering a luxurious two-story dining experience for New American Chinese cuisine.

About Irvine Spectrum Center:

As the centerpiece of Irvine Spectrum District, Irvine Spectrum Center is an open-air shopping, dining, and lifestyle destination inspired by the youthful energy of Southern California. With a memorable collection of exclusive experiences, trend-forward retailers, as well as dining and entertainment for all ages, Irvine Spectrum Center is where friends, family, and colleagues from Orange County and beyond come to explore and discover together. Prominent retailers include Nordstrom, Apple, Lululemon, Vuori, TravisMathew, Fabletics, Free People, Lip Lab by BITE, Anthropologie, Target, and Sephora. Unique and exciting culinary experiences include Javier’s, Habana, Little Sister, Hello Kitty Cafe, and Fogo de Chao. The center is also home to the country’s most popular Improv Comedy Club, as well as Southern California’s number one movie theater, Regal Spectrum 21 RPX & IMAX. For more information, please visit IrvineSpectrumCenter.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240807172269/en/

Investor Contact

investors@aka-brands.com

Media Contact

media@aka-brands.com

Source: a.k.a. Brands Holding Corp.

FAQ

Where are the new Princess Polly stores opening in the US?

Princess Polly is opening new stores in Scottsdale, San Diego, Boston, Santa Clara, and Irvine in the second half of 2024.

What will be offered in the new Princess Polly stores?

Each new store will offer more than 250 Princess Polly apparel looks and over 200 accessories and footwear styles.

How is Princess Polly (AKA) enhancing the in-store experience?

The stores will feature selfie mirrors, colorful digital screens, exclusive influencer events, and customer-focused activities to create an engaging retail experience.

What promotional activities is Princess Polly planning for the new store openings?

Princess Polly is planning opening day events with prizes and freebies, as well as roadshows to nearby college campuses with exclusive in-store redemption offers.