Introducing ShopSimon™: Brands You Love. On Sale. 24/7.
Simon®, a leading real estate investment trust, has launched ShopSimon™, an expanded and rebranded online marketplace offering premium and luxury sale-priced products from over 360 retailers. Building on the success of Shop Premium Outlets, ShopSimon aims to create an integrated omnichannel shopping experience, combining online convenience with Simon's nationwide network of malls and outlets.
The platform offers retailers a brand-safe digital environment with enhanced capabilities for posting, promoting, and selling merchandise. For consumers, ShopSimon provides personalized shopping experiences, easy search functions, and plans for future enhancements like same-day pickup. This initiative leverages Simon's extensive reach of 2 billion annual visits to its retail destinations and 153 million website visits, positioning the company to drive retail evolution in the changing consumer landscape.
Simon®, un importante fondo di investimento immobiliare, ha lanciato ShopSimon™, un mercato online espanso e rinominato che offre prodotti di alta gamma e lusso a prezzi scontati provenienti da oltre 360 rivenditori. Sfruttando il successo di Shop Premium Outlets, ShopSimon punta a creare un esperienza di shopping omnicanale integrata, combinando la comodità online con la rete nazionale di centri commerciali e outlet di Simon.
La piattaforma offre ai rivenditori un ambiente digitale sicuro per il marchio con capacità avanzate per pubblicare, promuovere e vendere merci. Per i consumatori, ShopSimon fornisce esperienze di shopping personalizzate, funzioni di ricerca semplice e piani per futuri miglioramenti come il ritiro nello stesso giorno. Questa iniziativa sfrutta la vasta portata di Simon, che registra 2 miliardi di visite annue alle sue destinazioni retail e 153 milioni di visite al sito web, posizionando l'azienda per guidare l'evoluzione del retail nel cambiamento del panorama dei consumatori.
Simon®, un fideicomiso de inversión inmobiliaria líder, ha lanzado ShopSimon™, un mercado en línea ampliado y rebautizado que ofrece productos de venta premium y de lujo a precios rebajados de más de 360 minoristas. Basándose en el éxito de Shop Premium Outlets, ShopSimon busca crear una experiencia de compra omnicanal integrada, combinando la conveniencia en línea con la red nacional de centros comerciales y outlets de Simon.
La plataforma ofrece a los minoristas un entorno digital seguro para la marca con capacidades mejoradas para publicar, promocionar y vender mercancías. Para los consumidores, ShopSimon proporciona experiencias de compra personalizadas, funciones de búsqueda fáciles y planes para futuras mejoras como la recogida el mismo día. Esta iniciativa aprovecha el amplio alcance de Simon, que cuenta con 2 mil millones de visitas anuales a sus destinos minoristas y 153 millones de visitas a su sitio web, posicionando a la compañía para impulsar la evolución del retail en el cambiante panorama del consumidor.
Simon®, 선도적인 부동산 투자 신탁이 ShopSimon™을 출시했습니다. 이는 360개 이상의 소매업체의 프리미엄 및 럭셔리 할인 제품을 제공하는 확장된 리브랜딩 온라인 마켓플레이스입니다. Shop Premium Outlets의 성공을 바탕으로, ShopSimon은 Simon의 전국 쇼핑몰 및 아울렛 네트워크와 온라인 편리함을 결합하여 옴니채널 쇼핑 경험을 창출하는 것을 목표로 하고 있습니다.
이 플랫폼은 소매업체에게 안전한 브랜드 환경을 제공하고, 상품 게시, 홍보 및 판매를 위한 향상된 기능을 제공합니다. 소비자에게 ShopSimon은 개인화된 쇼핑 경험, 쉬운 검색 기능 및 당일 픽업과 같은 향후 개선 계획을 제공합니다. 이 이니셔티브는 Simon의 20억 회의 연간 방문과 1억 5천3백만 회의 웹사이트 방문을 활용하여 변화하는 소비자 환경에서 소매 혁신을 주도할 수 있도록 합니다.
Simon®, un fonds d'investissement immobilier de premier plan, a lancé ShopSimon™, un marché en ligne élargi et renommé offrant des produits de vente de luxe et premium à prix réduit provenant de plus de 360 détaillants. S'appuyant sur le succès de Shop Premium Outlets, ShopSimon vise à créer une expérience de shopping omnicanale intégrée, combinant la commodité en ligne avec le réseau national de centres commerciaux et d'outlets de Simon.
La plateforme offre aux détaillants un environnement numérique sûr pour la marque avec des capacités améliorées pour publier, promouvoir et vendre des marchandises. Pour les consommateurs, ShopSimon propose des expériences d'achat personnalisées, des fonctions de recherche faciles et des projets d'améliorations futures, comme la collecte le jour même. Cette initiative exploite l'ample portée de Simon, avec 2 milliards de visites annuelles de ses destinations commerciales et 153 millions de visites de son site, positionnant l'entreprise pour propulser l'évolution du commerce de détail dans un paysage de consommation en mutation.
Simon®, ein führender Immobilien-Investmentfonds, hat ShopSimon™ gestartet, einen erweiterten und umbenannten Online-Marktplatz, der Premium- und Luxusprodukte zu reduzierten Preisen von über 360 Einzelhändlern anbietet. Auf dem Erfolg von Shop Premium Outlets aufbauend, zielt ShopSimon darauf ab, eine integrierte Omnichannel-Shopping-Erfahrung zu schaffen, die Online-Komfort mit Simons landesweitem Netzwerk von Einkaufszentren und Outlets kombiniert.
Die Plattform bietet Einzelhändlern eine markensichere digitale Umgebung mit erweiterten Möglichkeiten zum Posten, Bewerben und Verkaufen von Waren. Für Verbraucher bietet ShopSimon personalisierte Einkaufserlebnisse, einfache Suchfunktionen und Pläne für zukünftige Verbesserungen wie die Abholung am selben Tag. Diese Initiative nutzt Simons umfangreiche Reichweite von 2 Milliarden jährlichen Besuchen seiner Handelsziele und 153 Millionen Website-Besuchen, um das Unternehmen in der sich verändernden Konsumlandschaft in die Lage zu versetzen, den Einzelhandel weiterzuentwickeln.
- Expansion of online marketplace to include over 360 premium retailers
- Integration of online and physical retail experiences
- Enhanced digital capabilities for retailers to control product assortment and pricing
- Potential for increased sales traffic and consumer insights for participating brands
- Leveraging Simon's extensive retail network and 2 billion annual visits
- None.
Insights
Simon's launch of ShopSimon marks a significant move in the omnichannel retail space. By expanding their digital marketplace to include 360+ premium and luxury brands, Simon is positioning itself as a major player in the online discount and outlet market. This strategy could potentially increase Simon's revenue streams and enhance its competitive edge against pure e-commerce players.
The integration of physical and digital retail experiences through features like same-day pickup could drive increased foot traffic to Simon's properties, potentially boosting both online and offline sales. However, the success of this venture will largely depend on consumer adoption and the ability to provide a seamless shopping experience across channels.
Investors should monitor key metrics such as gross merchandise value (GMV), user acquisition costs and conversion rates to gauge ShopSimon's performance and its impact on Simon's overall financial health.
ShopSimon represents a strategic pivot for Simon, leveraging its vast real estate portfolio and retailer relationships to create a unique value proposition in the crowded e-commerce space. This move could help Simon mitigate risks associated with declining mall traffic and changing consumer preferences.
The platform's focus on discounted premium and luxury goods taps into the growing trend of value-conscious shopping among affluent consumers. By offering retailers control over pricing and inventory, Simon addresses key concerns that have historically made brands hesitant about outlet channels.
However, success will hinge on Simon's ability to balance the interests of its physical tenants with its digital ambitions. The company must navigate potential cannibalization concerns while delivering a compelling online experience that complements its physical properties.
While the launch of ShopSimon is promising, its immediate financial impact on Simon Property Group (NYSE: SPG) may be The company's primary revenue still stems from rental income, which accounted for over 80% of total revenue in recent years.
However, if successful, ShopSimon could become a significant growth driver, diversifying Simon's revenue streams and potentially improving its valuation multiples. Investors should pay attention to any disclosures about ShopSimon's contribution to management fees and other income in future earnings reports.
The initiative also demonstrates Simon's commitment to innovation, which could positively influence investor sentiment. Long-term, successful execution of this omnichannel strategy could enhance Simon's competitive moat and justify a premium valuation compared to other REITs in the retail space.
Simon® has expanded and rebranded its online outlet marketplace as ShopSimon, a comprehensive source for on-sale and outlet merchandise.
ShopSimon, available at ShopSimon.com and via the ShopSimon app, offers a comprehensive single source of premium and luxury sale-priced products from more than 360 retailers, including adidas, American Eagle, Cole Haan, Etro, Hugo Boss, MCM, Puma, Steve Madden and Tod's.
ShopSimon builds upon the success of Shop Premium Outlets, which has experienced phenomenal growth every year since it was launched in 2019. Now, the expanded and rebranded digital marketplace will be adding on-sale and discounted merchandise, while continuing to offer outlet products from leading brands.
"By seamlessly integrating the ease and portability of online shopping with the appeal of our nationwide network of top tier Malls and Premium Outlets, Simon is creating the standard for a truly integrated omnichannel experience," said David Simon, Chairman, CEO and President of Simon. "Inherent in our culture is a drive for innovation and a desire to enhance the shopping experience for our consumers while delivering new sales opportunities for our retailers. ShopSimon is yet another example of how we are bringing the retail ecosystem together to deliver more of what today's discerning shopper wants."
For participating retailers, ShopSimon fuses Simon's national reach to engaged shoppers with newly enhanced digital capabilities that make it even easier to post, promote and sell merchandise -- all in a brand-safe digital environment where retailers can closely collaborate on how they are presented and marketed. Retailers have full control over their product assortment, pricing and marketing; can pulse products on and off as inventory dictates; and align their offerings with a carefully cultivated premium and luxury marketplace. Complete with custom virtual storefronts, participating retailers will benefit from new online and in person sales traffic as well as expansive insight into consumer preferences and behaviors.
"We are thrilled to offer top brands a truly unique digital channel to sell directly to the massive Simon shopping audience," said Neel Grover, CEO of ShopSimon. "The re-branding and expansion of ShopSimon continues to capitalize on Simon's world-class real estate portfolio and retailer relationships to create curated omnichannel and loyalty opportunities for consumers and brands alike."
With ShopSimon, shoppers can easily search by image or color, view similar items recommended from their search, and experience hyper personalization to guide them through thousands of choices to land on the perfect product. In the future, ShopSimon will utilize Simon's nationwide network of shopping destinations and retailers to seamlessly merge the best of online and in-person shopping to get consumers what they want, at the right time (including same day pick up) and at a great price. These additional enhancements and benefits to Simon's omnichannel strategy are expected to be launched in the coming months.
"With our dedicated team solely focused on creating best-in-class experiences, this is yet another example of how Simon continues to maximize today's rapidly changing consumer preferences to drive loyalty and sales for retailers," said Lee Sterling, Chief Marketing Officer. "By enhancing nearly every aspect of the experience, we are creating greater convenience for consumers and bringing more people to our properties to shop, eat, stay and play."
With more than 2 billion annual visits to its premium retail destinations, 153 million annual website visits to its core consumer facing websites and more than 3,000 engaged retailers, Simon is uniquely positioned to drive this evolution.
About Simon
Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.
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SOURCE Simon
FAQ
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