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Spectrum Brands Acquires Pet Treat and Toy Company, Armitage Pet Care

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Rhea-AI Summary

Spectrum Brands (NYSE: SPB) announced the acquisition of Armitage Pet Care Ltd., a U.K. leader in pet treats and toys, for approximately $180 million. Armitage generated over $80 million in net sales in the past year. This acquisition aims to expand Spectrum's Global Pet Care business, leveraging Armitage's 17% annual sales growth and enhancing its e-commerce presence. The integration is expected to enhance market reach in the U.K. and continental Europe, adding brands like Good Boy® and Wafcol® to Spectrum's portfolio.

Positive
  • Acquisition of Armitage Pet Care for approximately $180 million, expanding market presence in pet care.
  • Armitage reported over $80 million in net sales in the past twelve months.
  • Armitage has achieved a compound annual sales growth rate of 17%, indicating strong market performance.
Negative
  • None.

ST. LOUIS, Mo.--()--Spectrum Brands Holdings, Inc. (NYSE: SPB; “Spectrum Brands” or the “Company”), a leading global branded consumer products and home essentials company focused on driving innovation and providing exceptional customer service, announced today the acquisition of Armitage Pet Care Ltd. (“Armitage”).

Providing premium pet treats and toys throughout the U.K. and continental Europe, Armitage is a market leader and offers a full assortment of pet-aisle staples, including Good Boy® dog treats, chews and toys, Meowee!® cat treats and toys, Wild Bird™ seeds, nuts and treats, and Wafcol® sensitive diets for dogs.

“We are very excited to add a market leader in dog and cat chews and treats to our highly successful and fast-growing Global Pet Care business unit. Over the last few years, Armitage has grown sales at a 17 percent compound annual rate. We expect that our global scale and resources will not only help fuel future growth of the Armitage brands within the U.K. and across continental Europe and beyond, but will also strengthen its e-commerce business. I would also like to warmly welcome the Armitage team to the Spectrum Brands family. I am confident in our ability to create tremendous value together.” said David Maura, Chairman and Chief Executive Offer of Spectrum Brands.

Armitage generated over $80 million in net sales over the past twelve months, and is being acquired at a purchase price of approximately $180 million, subject to certain adjustments. Armitage joins Spectrum Brands Global Pet Care’s assortment of industry-leading product lines dedicated to providing consumers with exciting, innovative solutions that simplify life with pets, including Nature’s Miracle® pet mess clean-up products, FURminator® deShedding Tools and SmartBones® rawhide-free dog chews, which already has a growing presence in the U.K. pet specialty market.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, a member of the Russell 1000 Index, is a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Helping to meet the needs of consumers worldwide, Spectrum Brands offers a broad portfolio of market-leading, well-known and widely trusted brands including Kwikset®, Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+Decker®, Tetra®, Marineland®, Nature’s Miracle®, Dingo®, 8-in-1®, FURminator®, IAMS® and Eukanuba® (Europe only), Digest-eeze™, Healthy-Hide®, Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag® and Liquid Fence®. For more information, please visit www.spectrumbrands.com. Spectrum Brands – A Home Essentials Company™

About Armitage Pet Care Ltd.

With a history that dates back to the late 1700s, Armitage Pet Care Ltd. prides itself on bringing pleasure to pet parents and their furry friends. The company’s flexible, innovative approach and strong supply network keeps it at the forefront of treat and toy innovation as a leader in pet treats, toys and seasonal pet care across the U.K. and beyond. For more information, visit Armitage.co.uk.

Contacts

Investor/Media Contact:
Kevin Kim 608-278-6148

FAQ

What is the purchase price of the acquisition of Armitage by Spectrum Brands?

The acquisition of Armitage Pet Care by Spectrum Brands is approximately $180 million.

How much net sales did Armitage generate in the last twelve months?

Armitage Pet Care generated over $80 million in net sales over the past twelve months.

What brands does Armitage offer as part of its product range?

Armitage offers brands such as Good Boy®, Meowee!®, Wild Bird™, and Wafcol®.

What are the expected benefits of acquiring Armitage for Spectrum Brands?

The acquisition is expected to enhance Spectrum's market reach in the U.K. and Europe, and strengthen its e-commerce business.

What growth rate has Armitage achieved in sales?

Armitage has achieved a 17% compound annual growth rate in sales.

Spectrum Brands Holdings, Inc.

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