Sovos Brands Appoints E. Yuri Hermida as Chief Growth Officer

Rhea-AI Summary

Sovos Brands, Inc. (Nasdaq: SOVO) has appointed E. Yuri Hermida as its new Chief Growth Officer, effective at the end of October 2022. Hermida, currently an Executive Vice President at Reckitt, will lead the company's sales, marketing, and business segments as part of its growth strategy. CEO Todd Lachman expressed confidence in Hermida's track record of scaling consumer brands, which is expected to enhance Sovos's market presence. Hermida has over 20 years of experience at P&G, making him well-suited to drive the company’s vision of delivering quality food products.

Positive

• Appointment of E. Yuri Hermida as Chief Growth Officer may enhance growth strategy.
• Hermida's extensive experience in consumer brands is expected to drive sales and market presence.

Negative

• Concerns regarding continuity as a new executive joins the leadership team.

LOUISVILLE, Colo., Oct. 03, 2022 (GLOBE NEWSWIRE) -- Sovos Brands, Inc. (Nasdaq: SOVO), one of the fastest-growing food companies of scale in the United States, today announced the appointment of E. Yuri Hermida as the Company’s Chief Growth Officer (CGO). Mr. Hermida will play a key role in executing Sovos Brands’ enterprise-wide growth strategy and will oversee the Company’s sales, marketing, and business segments.

“Yuri is a dynamic leader with proven experience building and scaling consumer brands. His unique expertise will be instrumental as we continue to execute upon our vision of bringing consumers simple, great-tasting food that fits the way they live,” said Todd Lachman, Founder, President and CEO of Sovos Brands. “Yuri has repeatedly demonstrated his ability to build and lead talented teams to successfully grow profitable consumer product businesses across geographies globally, which will be invaluable to Sovos Brands in our journey ahead.”

Mr. Hermida will join Sovos Brands at the end of October. He is currently an Executive Vice President at Reckitt, a multinational producer of consumer goods in the health, hygiene and nutrition categories, overseeing the company’s multibillion-dollar North American Hygiene business. Prior to Reckitt, Mr. Hermida spent more than two decades at P&G, beginning his career at the company in the marketing division before holding key leadership positions, including Country Manager for the Malaysia and Singapore regions, General Manager of Baby Care for the Greater China region, and Vice President of Feminine and Baby Care for North America.

“I am thrilled to join Sovos Brands at such an exciting time in the Company’s growth,” said Mr. Hermida. “As the Company continues to gain impressive market share built on its incredible portfolio of one-of-a-kind brands, I look forward to working closely with Todd and the senior leadership team to drive Sovos Brands to new heights and bring its delicious premium products to more homes across the country.”

About Sovos Brands, Inc.
Sovos Brands, Inc. is a consumer-packaged food company focused on acquiring and building disruptive growth brands that bring today’s consumers great tasting food that fits the way they live. The Company’s product offerings include a variety of pasta sauces, dry pasta, soups, frozen entrées, yogurts, pancake and waffle mixes, other baking mixes, and frozen waffles, all of which are sold in the United States under the brand names Rao’s, Michael Angelo’s, noosa, and Birch Benders. All Sovos Brands’ products are built with authenticity at their core, providing consumers with one-of-a-kind food experiences that are genuine, delicious, and unforgettable. The Company is headquartered in Louisville, Colorado. For more information on Sovos Brands and its products, please visit www.sovosbrands.com.

Contacts
Investors: 
Joshua Levine
IR@sovosbrands.com 

Media:
Lauren Armstrong
media@sovosbrands.com 

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0478b957-58f0-4921-9b70-8e98c1feb11a

FAQ

What is the role of E. Yuri Hermida at Sovos Brands?

E. Yuri Hermida will serve as Chief Growth Officer, overseeing sales, marketing, and business segments.

When will E. Yuri Hermida start at Sovos Brands?

He is set to join the company at the end of October 2022.

What experience does E. Yuri Hermida bring to Sovos Brands?

He has over 20 years of experience in consumer brand management, including significant roles at Reckitt and P&G.

What is the expected impact of Hermida's appointment on Sovos Brands?

His appointment is expected to enhance Sovos Brands' growth strategy and market presence.