AAMP Global Appoints Matthew Siegel to its Board of Directors

Rhea-AI Summary

AAMP Global, a leader in vehicle aftermarket technology, has appointed Matthew Siegel to its Board of Directors. Siegel, who serves as the Chief Commercial Officer at Sonos (SONO), brings extensive experience in digital marketing. His past roles include Vice President of Global Digital Commerce at Nike and Executive Vice President of eCommerce at ANN, Inc. AAMP expects his expertise to enhance its digital strategy and omni-channel growth as the company expands its vehicle technology solutions.

Positive

• Appointment of Matthew Siegel expected to strengthen AAMP's digital marketing strategy.
• Siegel's experience in eCommerce aligns with AAMP's expansion goals.

Negative

• Concerns about continuity and experience gaps due to new board member integration.

CLEARWATER, Fla., Oct. 1, 2020 /PRNewswire/ -- Today, AAMP Global, leader in vehicle aftermarket technology, announces the appointment of Matthew Siegel to its Board of Directors.

"I am very pleased to welcome Matthew as an independent director on AAMP's Board," said Jamie Fraser, AAMP Executive Chairman. "Matthew joins AAMP at an exciting time as we accelerate our digital marketing efforts and expand our vehicle technology solutions. Matthew's deep digital marketing experience will provide valuable direction to our omni-channel growth strategy."

Matthew Siegel has served as Sonos Inc.'s (SONO:NASDAQ) Chief Commercial Officer since September 2017 . Prior to Sonos, Matthew was the Vice President/General Manager of Global Digital Commerce for Nike. Prior to Nike, Matthew was Executive Vice President of eCommerce at ANN, Inc. Matthew has also contributed to multiple successful internet startups. 

"We're excited for Matthew to join our Board," said Scott Forst, AAMP President and CEO. "We look forward to leveraging Matthew's vast knowledge in eCommerce to further bolster AAMP's digital strategy. Utilizing online media will drive awareness and demand across our brands which will benefit all of our channel partners globally."

About AAMP Global:

For over 32 years AAMP has advanced automotive aftermarket technology. The company's R&D capabilities have positioned AAMP as the market leader in highly engineered integration solutions, which enable aftermarket audio, safety, and infotainment products to work seamlessly with factory systems. AAMP is known for its PAC, Connects2, EchoMaster, Stinger, and other quality brands. AAMP's focus on customer satisfaction from design to fulfillment has made it a global trusted supplier. For more information please visit www.aampglobal.com.

Media Contact:
Lisa Gibbings
Lgibbings@aampglobal.com 
Director of Marketing
AAMP Global

 

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SOURCE AAMP Global

FAQ

Who is Matthew Siegel and what is his role at Sonos?

Matthew Siegel is the Chief Commercial Officer at Sonos, overseeing commercial strategies since September 2017.

What does Matthew Siegel bring to AAMP Global's Board of Directors?

Siegel brings extensive experience in digital marketing and eCommerce, which is essential for AAMP's growth strategy.

How will Matthew Siegel's appointment impact AAMP Global?

His appointment is expected to enhance AAMP’s digital marketing efforts and omni-channel growth, benefiting their global brand presence.

What background does Matthew Siegel have in digital commerce?

Before joining Sonos, Siegel held significant positions at Nike and ANN, Inc., focusing on digital commerce and eCommerce.