SOBR Safe, Inc. - SOBR STOCK NEWS

SOBR Safe, Inc. (NASDAQ:SOBR) has signed a SaaS agreement with a Native American tribe to implement its SOBRcheck™ technology for ensuring a 100% alcohol-free transit fleet. This marks SOBRsafe's first venture among the 574 sovereign tribal nations in the U.S. The technology, recognized as an Occupational Health & Safety 2022 New Product of the Year, detects alcohol through a finger touch, eliminating the need for traditional sampling methods. The initiative aims to enhance community transit safety and could extend to other safety-sensitive areas. SOBRsafe positions this partnership as part of its growth strategy for 2023.

SOBR Safe, Inc. (NASDAQ: SOBR) has announced that BGM Electronic Services, Inc., a key supplier for major automotive companies including Ford, GM, and Stellantis, will implement SOBRcheck™, SOBRsafe’s alcohol screening solution. This partnership marks SOBRsafe’s entry into the $4 billion U.S. manufacturing market. BGM, recently acquired by Berkshire Hathaway, recognizes SOBRcheck as a significant advancement in workplace safety. SOBRcheck detects alcohol through fingertip contact, eliminating the need for traditional testing methods. The technology is integrated into various applications, aiming to enhance safety in workplaces and transportation.

SOBR Safe, Inc. (NASDAQ:SOBR) announced the hiring of Chris Burton as the new Director of Commercial Development. With over 15 years of experience in enterprise technology sales, Burton will spearhead SOBRsafe's entry into the $8 billion U.S. telematics market. His previous roles include significant successes in smart fleet SaaS solutions. Burton aims to connect SOBRsafe with major telematics companies and integrate their alcohol detection technology into vehicles by 2026, as mandated by H.R. 3684. SOBRsafe's innovative solutions focus on workplace safety and the prevention of intoxicated operations, addressing a critical need in several industries.

SOBRsafe has advanced in the development of its SOBRsure alcohol monitoring wearable, which is set to transform the rehab and fleet safety markets. The company has shipped pre-commercial units for environmental validation and plans to capitalize on a combined market opportunity of $10.4 billion. The wearable offers continuous alcohol monitoring and GPS tracking, notifying administrators upon detection. SOBRsafe has received an initial order for 1,150 units aimed at improving recovery rates. The technology is designed for various sectors, including commercial fleets and rehabilitation.

SOBR Safe, Inc. (NASDAQ:SOBR) emphasized its role in preventing school bus accidents like the recent incident involving an intoxicated driver. The company's SOBRcheck technology allows for quick alcohol screening, ensuring drivers are sober before operating vehicles. The system provides results in just 10 seconds, aiming to enhance child safety. SOBRsafe's innovation received the Child Safety Network Safe Family Seal of Approval and was recognized as New Product of the Year by Occupational Health & Safety. With the alcohol abuse crisis costing the U.S. $249 billion annually, SOBRsafe focuses on creating a preventative culture in various sectors.

SOBR Safe, Inc. (NASDAQ:SOBR) has announced successful performance at its first two SOBRcheck installations in the oil and gas sector, leading to an expansion to 17 sites across 11 states for TerraTech Services. This rollout is anticipated to be completed by April 2023. SOBRcheck technology, which offers a hygienic touch-based alcohol detection system, aims to address high alcohol-related risks in the industry. With alcohol abuse costing the U.S. $249 billion annually, this solution targets safety in commercial fleets, workplaces, and other sensitive sectors, showcasing SOBRsafe’s potential for significant market impact.

SOBR Safe, Inc. (Nasdaq:SOBR) announced its participation in three investment conferences in January 2023. The first event is the Sidoti & Company Virtual Investment Conference on January 18, where CEO Dave Gandini will present at 4:00 pm ET. Following this, the Company will present at the Diamond Equity Emerging Growth International on January 25 at 11:00 am ET. Finally, the Lytham Partners Investor Select Conference is set for January 31, with a presentation available at 9:00 am ET. SOBRsafe specializes in alcohol detection solutions and has developed the SOBRcheck technology, which provides hygienic alcohol monitoring without the need for samples.

SOBR Safe, Inc. (NASDAQ:SOBR) announced that CEO David Gandini participated in an interview on AGORACOM, providing insights post their Debut Year Recap. Gandini discussed the company's promising opportunities for 2023 following a year of establishing its presence.

With alcohol abuse costing the U.S. $249 billion annually, SOBRsafe's innovative alcohol detection technology aims to tackle this issue across various industries. Their patent-pending system integrates identity verification, alcohol detection, and cloud reporting, enhancing safety for commercial fleets and workplaces.

Goldman Small Cap Research has released a research report on SOBR Safe, Inc. (NASDAQ:SOBR), focusing on its alcohol detection technology and future market potential. SOBRsafe's innovative touch-based platform aims to revolutionize alcohol safety across multiple industries, including justice and rehabilitation. The report highlights potential revenue growth, projecting a rise from $3.5M in 2023 to $9.6M in 2024, with a significant price target increase. The company's SaaS model is expected to enhance operational visibility and profitability.