TD SYNNEX Report: Partners of the Future Embrace Collaboration, Advanced Solutions and Infrastructure in North America
TD SYNNEX has released its North American results from the third-annual Direction of Technology Report, highlighting strong AI adoption and hardware investment trends among channel partners. The report reveals that 86% of North American partners successfully closed AI deals in the past year, surpassing the global average of 77%. Partners are increasingly focusing on hardware, with 60% expecting hardware resale growth in the next three years. Key challenges identified include increasing competition, margin pressures, and internal digital transformation. The report emphasizes collaboration as important for future success, with organic growth (44%) and channel engagement (42%) being the top growth strategies.
TD SYNNEX ha pubblicato i risultati nordamericani del terzo Rapporto annuale sulla Direzione della Tecnologia, evidenziando forti tendenze nell'adozione dell'IA e negli investimenti in hardware tra i partner del canale. Il rapporto rivela che l'86% dei partner nordamericani ha chiuso con successo affari nel campo dell'IA nell'ultimo anno, superando la media globale del 77%. I partner si concentrano sempre più sull'hardware, con il 60% che prevede una crescita della rivendita di hardware nei prossimi tre anni. Le principali sfide identificate includono l'aumento della concorrenza, la pressione sui margini e la trasformazione digitale interna. Il rapporto sottolinea l'importanza della collaborazione per il successo futuro, con la crescita organica (44%) e il coinvolgimento del canale (42%) come principali strategie di crescita.
TD SYNNEX ha lanzado sus resultados norteamericanos del tercer Informe Anual sobre la Dirección de la Tecnología, destacando fuertes tendencias en la adopción de IA y en la inversión en hardware entre los socios del canal. El informe revela que el 86% de los socios norteamericanos cerraron con éxito acuerdos de IA en el último año, superando el promedio global del 77%. Los socios están cada vez más enfocados en hardware, con el 60% esperando un crecimiento en la reventa de hardware en los próximos tres años. Las principales dificultades identificadas incluyen el aumento de la competencia, las presiones sobre los márgenes y la transformación digital interna. El informe enfatiza la colaboración como importante para el éxito futuro, con el crecimiento orgánico (44%) y el compromiso del canal (42%) como las principales estrategias de crecimiento.
TD SYNNEX는 제3회 기술 방향 보고서의 북미 결과를 발표하며, 채널 파트너들 사이에서 강력한 AI 채택 및 하드웨어 투자 트렌드를 강조했습니다. 보고서에 따르면, 북미 파트너의 86%가 지난해 AI 거래를 성공적으로 완료하여 글로벌 평균 77%를 초과했습니다. 파트너들은 하드웨어에 점점 더 집중하고 있으며, 60%는 향후 3년 내에 하드웨어 재판매 성장을 예상하고 있습니다. 확인된 주요 과제는 경쟁 심화, 마진 압박 및 내부 디지털 혁신입니다. 이 보고서는 미래 성공에 있어 협업이 중요하다고 강조하며, 유기적 성장(44%)과 채널 참여(42%)가 주요 성장 전략으로 제시됩니다.
TD SYNNEX a publié ses résultats nord-américains du troisième Rapport annuel sur la Direction de la Technologie, mettant en lumière de fortes tendances d'adoption de l'IA et d'investissement dans le matériel parmi les partenaires canal. Le rapport révèle que 86 % des partenaires nord-américains ont réussi à conclure des accords sur l'IA l'année dernière, dépassant la moyenne mondiale de 77 %. Les partenaires se concentrent de plus en plus sur le matériel, 60 % s'attendant à une croissance de la revente de matériel dans les trois prochaines années. Les principaux défis identifiés comprennent l'augmentation de la concurrence, la pression sur les marges et la transformation numérique interne. Le rapport souligne l'importance de la collaboration pour le succès futur, avec une croissance organique (44 %) et un engagement du canal (42 %) comme principales stratégies de croissance.
TD SYNNEX hat die nordamerikanischen Ergebnisse des dritten jährlichen Technologieberichtes veröffentlicht, der starke Trends bei der KI-Annahme und Hardware-Investitionen unter den Kanalpartnern hervorhebt. Der Bericht zeigt, dass 86% der nordamerikanischen Partner im vergangenen Jahr erfolgreich KI-Deals abgeschlossen haben, was über dem globalen Durchschnitt von 77% liegt. Die Partner konzentrieren sich zunehmend auf Hardware, wobei 60% von einem Wachstum im Hardware-Resale in den nächsten drei Jahren ausgehen. Zu den wichtigsten Herausforderungen gehören der zunehmende Wettbewerb, Margendruck und interne digitale Transformation. Der Bericht betont die Zusammenarbeit als wichtig für den zukünftigen Erfolg, wobei organisches Wachstum (44%) und Kanalengagement (42%) die wichtigsten Wachstumsstrategien sind.
- 86% of North American partners successfully closed AI deals, exceeding global average of 77%
- 60% of partners expect hardware resale growth in next three years
- Hardware inclusion in business mix doubled year over year
- Over 25% identify AI as a top revenue driver for 2024
- Strong AI market maturity in North America compared to global markets
- Nearly 50% of partners face increasing competition and margin pressures
- 55% struggle with internal digital transformation challenges
- 54% face challenges adapting to external factors like supply chain shifts and interest rates
Insights
The report provides valuable insights into channel partner dynamics but lacks immediate financial impact or actionable business metrics. While highlighting important trends in AI adoption and hardware investments, the survey results are primarily focused on future expectations and market sentiment rather than concrete financial outcomes or business developments that would affect TD SYNNEX's current valuation or stock performance.
Key observations from the data show 86% of North American partners reporting AI deal closures and hardware resale expectations increasing among 60% of respondents. However, without specific revenue figures, growth rates, or financial projections, these insights serve more as directional indicators rather than material business developments that would influence investment decisions.
Opportunities Lie in AI Innovation, Hardware Investments and Strategic Partnership
“The North American results of this year’s Direction of Technology Report point toward collaboration as the cornerstone of success for us all,” said Reyna Thompson, incoming President,
The findings show North American partners are leading their counterparts in other regions in delivering AI solutions, with
Partners also emphasized the importance of hardware, with the percentage of partners who include hardware in their business mix doubling year over year, and
Additional key findings from the North American results include:
-
North America's AI business continues to accelerate, with over a quarter of respondents identifying AI as a top revenue driver in 2024. While14% of partners did report they closed no AI deals in 2024, only3% expect the same outcome next year, indicating partners expect AI momentum to continue into 2025. -
Security, AI and networking are partners’ most in-demand skills, reflecting the broader trend indicated by the global report. However, AI skills are slightly less important in
North America compared to the global average (23% v.27% ), further showcasing North America’s maturity in the AI market. -
Organic growth (
44% ) and channel engagement (42% ) are the top two growth strategies identified by North American respondents. Collaboration within the channel will enable partners to face their toughest business challenges, which they identified as internal digital transformation (55% ) and adapting to external factors like supply chain shifts and interest rates (54% ).
This year’s North American Direction of Technology supplement was unveiled at TD SYNNEX's CommunitySolv fall conference in
The third-annual Direction of Technology report is based on a survey of over 1,000 technology resellers, systems integrators, service providers and managed service providers in more than 60 countries in global regions of
About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in
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Emily Moseley
Global Corporate Communications
727-538-5864
Emily.Moseley@tdsynnex.com
Source: TD SYNNEX
FAQ
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