Living Security Announces Partnership with Global IT Solutions Aggregator TD SYNNEX

Rhea-AI Summary

Living Security, Inc. announced a partnership with TD SYNNEX, a global IT distributor and solutions aggregator, to expand their reach and meet the growing demand for technologies that provide insights into human risk. The partnership aims to enable organizations to proactively address specific human risk outcomes and improve their security posture. The benefits include access to best-in-class vendors, dedicated support, flexible credit solutions, and rebates for resellers with high business volume.

Insights

Market Research Analyst

The strategic partnership between Living Security and TD SYNNEX represents a significant move in the cybersecurity market, particularly within the Human Risk Management (HRM) sector. This collaboration is poised to leverage TD SYNNEX's extensive distribution network to enhance the reach of Living Security's HRM solutions. The growing emphasis on cybersecurity is a direct response to the increasing number of security breaches attributed to human error, which underscores the market need for comprehensive solutions that address this specific risk.

From a market perspective, the partnership is strategically positioned to capitalize on the burgeoning demand for cybersecurity measures that extend beyond traditional hardware and software defenses. The integration of Living Security's offerings into TD SYNNEX's marketplace is likely to augment the company's sales trajectory, potentially translating into revenue growth. This could be of particular interest to investors and stakeholders tracking the cybersecurity sector's performance and looking for companies with expanding market presence and innovative product lines.

Financial Analyst

The financial implications of this partnership for both Living Security and TD SYNNEX could be substantial. TD SYNNEX's flexible credit solutions and rebate programs for high-volume resellers are designed to incentivize sales growth and accelerate revenue recognition. This may result in improved cash flow for partners, including Living Security, which could enhance their financial stability and investment potential. For TD SYNNEX, adding Living Security to its portfolio diversifies its offerings and may drive revenue through cross-selling opportunities.

Additionally, the mention of 'exponential growth' by Living Security's CEO suggests that the company anticipates a significant increase in market share and revenue as a result of the partnership. This optimism may reflect positively in the company's valuation and could be a signal to investors regarding its future financial performance.

Cybersecurity Expert

The field of Human Risk Management is increasingly critical in cybersecurity, as the majority of breaches are caused by human factors such as negligence or lack of awareness. Living Security's Unify platform, which provides real-time visibility into security gaps, addresses this issue head-on by enabling organizations to identify and mitigate human-related risks. The partnership with TD SYNNEX, therefore, not only expands the distribution of Living Security's solutions but also potentially increases the overall security posture of numerous organizations.

This move reflects a growing trend in the cybersecurity industry to focus on 'people-centric' security strategies. By providing partners with access to Living Security's suite of products, TD SYNNEX is facilitating the adoption of more sophisticated and proactive approaches to cybersecurity, which is crucial in an era where human error remains a leading vulnerability.

Strategic Partnership Will Drive Market Growth, Enabling Organizations to Proactively Address Specific Human Risk Outcomes and Improve Their Security Posture

AUSTIN, Texas--(BUSINESS WIRE)-- Living Security, Inc. ("Living Security"), the global leader in Human Risk Management (HRM), today announced a new partnership with TD SYNNEX, a global IT distributor and solutions aggregator formed through the merger of Tech Data and Synnex. This partnership will further expand Living Security’s reach as they meet the growing demand for cutting-edge technologies that can provide deep insights and visibility into human risk to improve security behaviors throughout the organization continuously.

“We are thrilled to partner with TD SYNNEX whose customers will have immediate access to our suite of products and solutions,” said Ashley Rose, CEO of Living Security. “While organizations continue to commit substantial investment on cybersecurity technologies, the reality is that the majority of security breaches are caused by human actions. The integration of our leading cybersecurity solutions in the TD SYNNEX marketplace will enable us to provide organizations with a much-needed solution so they can identify human risk and take targeted action. We are undergoing exponential growth, and without question, our partnership will serve as a key driver to our market acceleration.”

"TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future," said Cheryl Day, VP Vendor Acquisition and Global Solutions. "With Living Security added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our offerings so customers can do great things with technology."

The benefits of this partnership include:

• TD SYNNEX gives partners access to 1,500+ best-in-class vendors, including Living Security.
• TD SYNNEX has a dedicated in-house team that supports Living Security from a sales, marketing, and enablement perspective.
• TD SYNNEX can help partners reach new markets and increase sales without having to hire additional sales & technical resources. They can perform as an extension of your team.
• TD SYNNEX Capital provides many flexible credit solutions from 12-60 months, giving partners opportunities to succeed without upfront costs and allowing revenue to be recognized sooner.
• Resellers with a high volume of business across all product lines through TD Synnex are eligible for rebates, further increasing profitability.

Living Security is the pioneer of Human Risk Management. Its groundbreaking platform, Unify, empowers organizations with real-time visibility into security gaps. As a result, they can make proactive and informed decisions to safeguard against threats. Please visit this link to learn more about managing human risk with TD SYNNEX and Living Security.

About Living Security
Living Security, the global leader in human risk management, transforms human risk into proactive defense by quantifying human risk to engage humans with relevant content and communications to change human behavior. Living Security solves the challenges of human risk through risk identification, awareness and training, and risk reduction, all through an integrated platform. Living Security is trusted by security-minded organizations, including Mastercard, Verizon, Biogen, AmerisourceBergen, and Hewlett-Packard. Learn more at www.livingsecurity.com.

About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’ 22,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Safe Harbor Statement
Statements in this news release that are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.

© 2022 TD SYNNEX Corporation. TD SYNNEX, the TD SYNNEX Logo, and all other TD SYNNEX company, product and services names and slogans are trademarks of TD SYNNEX Corporation. Other names and trademarks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240207972636/en/

media@livingsecurity.com

Source: Living Security

FAQ

What is the partnership announced in the press release?

The partnership announced in the press release is between Living Security, Inc. and TD SYNNEX, a global IT distributor and solutions aggregator.

What are the benefits of the partnership?

The benefits of the partnership include access to best-in-class vendors, dedicated support, flexible credit solutions, and rebates for resellers with high business volume.

What is Living Security's groundbreaking platform?

Living Security's groundbreaking platform is Unify, which empowers organizations with real-time visibility into security gaps.

What is the aim of the partnership?

The aim of the partnership is to enable organizations to proactively address specific human risk outcomes and improve their security posture.

What is the role of TD SYNNEX in the partnership?

TD SYNNEX provides partners access to best-in-class vendors, dedicated support, flexible credit solutions, and rebates for resellers with high business volume.