Intercept Music, Wholly Owned Subsidiary of Sanwire Corporation, Adds Industry Veteran David Miller to Leadership Team

Rhea-AI Summary

Intercept Music, a subsidiary of Sanwire Corporation (OTC PINK:SNWR), has appointed David Miller as vice president of marketing. With extensive experience at major labels like Universal Music Group and Capitol Records, Miller will enhance marketing strategies and support indie label acquisitions. His past success in the industry positions him well for guiding product development and customer communications. Intercept aims to help independent labels and artists monetize their music through a comprehensive SaaS platform.

Positive

• Appointment of David Miller is expected to strengthen marketing strategies and customer engagement.
• Miller's extensive industry experience is anticipated to enhance Intercept's growth in the independent music market.

Negative

• Concerns about continuity in leadership with new management.
• Potential experience gaps in navigating rapid industry changes.

Alum of Capitol Records, RCA, and Sire to Guide Marketing, Acquisition, Partnership Strategies

LOS ANGELES, CA / ACCESSWIRE / December 10, 2021 / Intercept Music, Inc., ("Intercept"), wholly-owned subsidiary of Sanwire Corporation (OTC PINK:SNWR), a SAAS entertainment-technology company, announced today that it has appointed music industry veteran David Miller as vice president of marketing. A stalwart of the industry for many years, Miller brings a legacy of success with the largest labels, and the biggest artists, in the world, as well as high-growth independent labels. The announcement was made today by Tod Turner, president of Intercept Music.

In this newly created role for Intercept Music, Miller will provide marketing strategy, and support marketing efforts for the company; guide and support independent label acquisition; advise on future product development; and lead communications with existing and prospective indie label customers, among many other duties.

"We're very proud to add David Miller to our leadership team, because he has consistently produced results during a time of the greatest changes the music industry has ever seen," said Turner. "His track record alone shows his capability, but having that level of success in this environment demonstrates a sensibility to the future direction of the business. This is critical for us as we acquire more indie labels, develop our products, and grow Intercept Music and its client base."

Miller has led strategic commercial campaigns for the largest music companies in the world, including Universal Music Group, Sire Records, RCA Records, and Capitol Records, leading to massive sales of artists including Beck, Gorillaz, David Guetta, Katy Perry, Sam Smith, and dozens more. As a senior executive, he has significant experience in a full range of label functions including artist development, commercial marketing, and digital music store (DSP) strategies. Most recently, he has focused on the independent music market, as the head of DSP strategy and business development for Black Box, and as founder of Frogtown Music, he has provided marketing, release, and distribution strategies to major independents and indie labels.

"Intercept Music is an unusual startup in that they have some of the greatest minds of the music industry behind them," said Miller. "That, plus their services totally focused on generating revenue for independent labels and artists, makes a powerful offering to any label out there. I'm grateful to contribute to this team, and give Intercept Music all the exposure and mindshare of the indie music market that they deserve."

Intercept Music offers a range of services designed to generate revenue for artists and labels. The platform gives artists and their labels immediate access to hundreds of digital stores and every major streaming platform, including Spotify, Apple Music, Amazon Music, Pandora, and YouTube Music. In addition, Intercept Music's powerful, proprietary social media marketing and promotional software creates an effective communication channel for promoting music, merch, and performances. In addition, the company's fully managed advertising, promotional services, and the opportunity to sell merchandise through branded online stores gives independent labels all the revenue-generating tools of any major label, bar none.

About Intercept Music, Inc.

Intercept Music, Inc. is an entertainment technology company dedicated to helping independent labels and artists effectively distribute, market, and monetize their music. Sold through a Software as a Service (SaaS) model, Intercept Music's online platform delivers an unsurpassed combination of marketing, promotion, and distribution to hundreds of stores worldwide and every major streaming service, including Apple Music, YouTube Music, Pandora, and Spotify. Intercept Music offers full-service, concierge-style support and even one-on-one coaching from award-winning music industry professionals. Intercept focuses exclusively on the independent music market, which is estimated at 12 million artists, and is the fastest-growing sector of the music industry. For more information, visit interceptmusic.com.

About Sanwire Corporation

Sanwire Corporation (OTC PINK:SNWR), a diversified company with a focus on technologies for the entertainment industry, has been involved in aggregating technologies for a number of years. We look for opportunities in fragmented markets, where technology can be applied to consolidate services into a single platform of delivery. Our current focus is advanced entertainment technologies. For more information, visit sanwirecorporation.com.

For further inquiries, contact ir@sanwirecorporation.com, or press@interceptmusic.com

Safe Harbor Statement: This release contains forward-looking statements. All statements regarding our expected future financial positions, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, listing on the OTC Markets, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements and involve risks, uncertainties, and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Sanwire Corporation

View source version on accesswire.com:
https://www.accesswire.com/677110/Intercept-Music-Wholly-Owned-Subsidiary-of-Sanwire-Corporation-Adds-Industry-Veteran-David-Miller-to-Leadership-Team

FAQ

What is the significance of David Miller's appointment at Sanwire Corporation (SNWR)?

David Miller's appointment as vice president of marketing at Intercept Music is significant as it brings extensive industry experience, potentially enhancing marketing and acquisition strategies.

How might David Miller's leadership impact Intercept Music's growth?

Miller's leadership may positively impact Intercept Music's growth by leveraging his extensive network and industry knowledge to better serve independent labels and artists.

What are David Miller's qualifications for his role at SNWR?

David Miller has a rich background in the music industry, having worked with major labels and independent companies, making him well-qualified to drive marketing strategies at Intercept Music.

What is Intercept Music's business focus?

Intercept Music focuses on providing revenue-generating services to independent labels and artists through a SaaS platform that includes distribution and marketing tools.