Intercept Music Expands Its 'Artist Incubator' Program with Additional Labels as Strategic Partners

Rhea-AI Summary

Intercept Music has expanded its Artist Incubator program, adding two new label partners: Reggae Runnins and Division Street Music Group. This initiative aims to develop emerging artists and facilitate their signing with music labels, leveraging advanced performance analytics. The new labels will benefit from Intercept's global distribution partnership with InGrooves, a Universal Music Group subsidiary, enhancing their marketing and merchandising capabilities. Intercept Music offers comprehensive services for independent artists, emphasizing growth in the rapidly expanding independent music market.

Positive

• Expansion of Artist Incubator program with new label partners boosts potential talent pipeline.
• Collaboration with Reggae Runnins and Division Street Music Group enhances market reach and influence.
• Global distribution partnership with InGrooves provides significant marketing advantages.
• Intercept PLUS program offers robust support for artists, potentially increasing revenue opportunities.

Negative

• None.

Platform is Designed to Bridge Gap Between Music Artists and a Recording Contract

LOS ANGELES, CA / ACCESSWIRE / February 18, 2021 / Intercept Music, Inc., a marketing and distribution company with a focus on technologies for the entertainment industry, today announced two more members to Artist Incubator, a program that develops emerging recording artists with the goal of becoming signed to a music label. Labels that refer artists to the Artist Incubator program will stay in touch with the artist by way of Intercept Music's advanced performance analytics.

The first the new label partner is Reggae Runnins, a music label based in Miami. Reggae Runnins is the brainchild of Tanto Irie, host of the top-rated syndicated Reggae Radio show, "Hot 105 FM" on COX Radio. Irie's roots go back to a childhood in Jamaica, and include relationships with many of the biggest Reggae artists in the world, including the Marley family, Maxi Priest and others.

The other new label partner is Division Street Music Group. Division Street, known for its Urban roster, is moving several major artists to the Intercept Music platform, including Rush Hour with a track featuring Papi Gordo, and Forever Hood featuring Rick Ross.

Both labels will be taking advantage of Intercept Music's global distribution partnership with InGrooves, a wholly owned subsidiary of Universal Music Group, along with Intercept Music's marketing and merchandising services.

"Our new Artist Incubator program may be one of the most impactful programs for both Intercept Music and the artistic clientele we serve," said Tod Turner, Intercept Music President. "Artist Incubator gives us a steady flow of top talent to work with, almost all of whom will land in our "Intercept PLUS" program, which provides an extensive array of services. These new partnerships are also a testament to our business plan, and our ability to help artists that have been referred to us by the major music labels."

Intercept Music's technology platform is dedicated to helping independent artists and bands effectively distribute, promote, and earn income from their music. The platform enables immediate access to nearly every U.S. and global streaming platform, including Spotify, Apple Music, Amazon Music, Pandora and YouTube Music. In addition to powerful DIY social media marketing and promotional tools available on a monthly subscription model, the invitation-only Intercept Plus program offers fully managed promotional services, including the opportunity to sell merchandise through branded online stores without an upfront investment.

About Intercept Music, Inc.

Intercept Music, Inc. (a subsidiary of Sanwire Corp.) is an entertainment technology company dedicated to helping independent artists effectively distribute, market, and monetize their music. Sold through a Software as a Service (SAAS) model, Intercept Music's online platform delivers an unsurpassed combination of marketing, promotion, and distribution to hundreds of stores and every streaming services in the U.S. and worldwide, including Apple Music, YouTube Music, Pandora and Spotify. Intercept's options include full-service, concierge-style support and even one-on-one coaching from award-winning music industry professionals. Intercept focuses exclusively on the independent music market, which is estimated at 12 million artists, and is the fastest-growing sector of the music industry. For more information, visit interceptmusic.com.

About Sanwire Corporation

Sanwire Corporation (OTC PINK:SNWR), a diversified company with a focus on technologies for the entertainment industry, has been involved in aggregating technologies for several years. Sanwire seeks opportunities in fragmented markets, where technology can be applied to consolidate services into a single platform of delivery. Its current focus is advanced entertainment technologies. For more information, visit sanwirecorporation.com.

For further inquiries, contact ir@sanwirecorporation.com, casper.casparian@interceptmusic.com, or (424) 835-0833.

Investor Relations

Peter Nicosia
Bull in Advantage, LLC
Phone: 585-703-6565
Email: Info@BlueHorseshoeStocks.com

Safe Harbor Statement: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Act of 1934, as amended. All statements regarding our expected future financial positions, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, listing on the OTC Markets, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements and involve risks, uncertainties, and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Sanwire Corporation

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FAQ

What is the Artist Incubator program by SNWR?

The Artist Incubator program by SNWR is designed to develop emerging recording artists to help them get signed to music labels.

Who are the new label partners of Intercept Music as announced on February 18, 2021?

The new label partners are Reggae Runnins and Division Street Music Group.

How does the partnership with InGrooves benefit Intercept Music?

The partnership with InGrooves allows Intercept Music to offer global distribution and advanced marketing services to its artist partners.

What services does the Intercept PLUS program provide to artists?

The Intercept PLUS program offers managed promotional services, marketing, and merchandising tools to support artists.

What is Sanwire Corporation's focus?

Sanwire Corporation, trading under the ticker SNWR, focuses on technologies for the entertainment industry and aims to consolidate services in fragmented markets.