Synovus Names Liz Wolverton Head of Consumer Banking and Brand Experience

Rhea-AI Summary

Synovus Bank has appointed Liz Wolverton as head of consumer banking and brand experience, overseeing marketing, digital, and customer functions. Additionally, Susan Pitts has been named COO of the new consumer banking segment, focusing on retail network and client relationship growth. These leadership changes reflect Synovus' strategy to adapt to the evolving retail banking landscape, which is characterized by fewer branches and increased digital use.

Positive

• Appointment of Liz Wolverton to head consumer banking and brand experience, enhancing strategic oversight.
• Susan Pitts named COO, bringing 36 years of experience in retail banking to drive client relationship growth.

Negative

• Market challenges include reduced branch numbers and declining transactions, indicating a tough competitive landscape.

Susan Pitts to Serve as Consumer COO

COLUMBUS, Ga.--(BUSINESS WIRE)-- Synovus Bank today announced the naming of Liz Wolverton as head of consumer banking and brand experience. In her expanded role leading this new banking segment, Wolverton maintains oversight for the company’s marketing, digital, analytics, and customer experience functions while also assuming responsibility for the branch network, consumer banking products and services, and mass affluent strategy and execution.

“As the future of retail banking is rapidly changing across our industry, marked by reduced numbers of branches, declining transactions, higher digital utilization, increased competition, and revenue disintermediation, Liz’s background in corporate strategy, digital channel development, marketing, and customer experience are valuable in leading the development of our competitive, go-forward roadmap,” said Synovus President and CEO Kevin Blair.

Wolverton has served as the company’s chief strategy and customer experience officer since 2018. After joining Synovus in 2003, she has held roles in accounting and financial analysis and was promoted to senior director of banking in 2011. She has been named one of American Banker’s 25 Women to Watch each year since 2015.

Synovus also announced the naming of Susan Pitts as chief operating officer for the new consumer banking segment. Pitts is currently a retail banking executive. In her expanded role, she will lead all aspects of retail network and sales delivery, overseeing consumer and small business client relationship growth. Pitts is a 36-year veteran of Synovus’ retail banking line of business, serving in various roles from front line to retail lending and, most recently, leading retail network operations.

Synovus Bank, a Georgia-chartered, FDIC-insured bank, provides commercial and retail banking and a full suite of specialized products and services, including private banking, treasury management, wealth management, mortgage services, premium finance, asset-based lending, structured lending, and international banking through 283 branches in Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus is a Great Place to Work-Certified Company and is on the web at synovus.com, and on Twitter, Facebook, LinkedIn, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211130005316/en/

Alison Dowe

Media Relations

(706) 641-3781

Source: Synovus Financial Corp.

FAQ

Who has been appointed as head of consumer banking at Synovus?

Liz Wolverton has been appointed as head of consumer banking and brand experience at Synovus.

What is the role of Susan Pitts at Synovus?

Susan Pitts has been named the Chief Operating Officer of the new consumer banking segment.

What challenges is Synovus facing in the retail banking sector?

Synovus is facing challenges such as reduced numbers of branches and declining transactions.

What is the stock symbol for Synovus Financial Corp?

The stock symbol for Synovus Financial Corp is SNV.