Snowflake Revolutionizes Secure, Cross-Cloud Collaboration for High Value Business Outcomes with Snowflake Data Clean Rooms

Rhea-AI Summary

Snowflake (SNOW) announces the general availability of Snowflake Data Clean Rooms in AWS East, AWS West, and Azure West, revolutionizing secure data sharing and collaboration. The acquisition of Samooha enhances data clean room capabilities, allowing enterprises of all sizes to achieve high-value business outcomes in the Data Cloud.

Insights

Data Privacy Expert

Data clean rooms represent a significant advancement in the realm of data sharing and collaboration, particularly for industries that handle sensitive information. The ability to analyze shared data without exposing the raw data itself addresses a critical need for maintaining privacy while still leveraging the data for business insights. The integration of Samooha's technology into Snowflake's platform could potentially enhance the existing data clean room solutions, offering a more robust and secure environment for companies to collaborate.

For businesses, the implications are substantial. By reducing the barriers to entry for smaller enterprises that previously could not afford the expertise or technology to implement data clean rooms, Snowflake is democratizing access to advanced data collaboration tools. This could lead to a more competitive market, as smaller players can now engage in data partnerships that were once exclusive to larger organizations.

Cybersecurity Analyst

The announcement by Snowflake underscores the growing importance of cybersecurity in the data-sharing space. As enterprises increasingly rely on cloud services, the need for robust security measures that can operate seamlessly across multiple cloud providers becomes essential. Snowflake's emphasis on the integration of compliance, security and privacy capabilities within its Data Clean Rooms suggests a proactive approach to cybersecurity, which is critical for customer trust and regulatory compliance.

From a cybersecurity perspective, the built-in privacy and governance features could provide a safeguard against data breaches and unauthorized access. However, the effectiveness of these features will be important in ensuring that sensitive data is not compromised, especially as the frequency and sophistication of cyber attacks continue to rise.

Market Research Analyst

The general availability of Snowflake Data Clean Rooms could have a significant impact on the market research industry. By enabling secure collaboration on sensitive data, market researchers can gain access to a broader array of data sources and analytics tools. This can enhance the quality of insights and potentially lead to more accurate and granular market analysis.

The industry-specific workflows and templates mentioned, such as audience overlap and last touch attribution, are particularly relevant for market researchers. These tools can streamline complex analyses, allowing for more efficient use of data in strategic decision-making processes. The potential for quick deployment and the lack of additional costs are also likely to encourage adoption among market research firms, particularly those with limited resources.

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)-- Snowflake (NYSE: SNOW), the Data Cloud Company, today announced the general availability of Snowflake Data Clean Rooms to customers in AWS East, AWS West, and Azure West, revolutionizing how enterprises of all sizes can securely share data and collaborate in a privacy-preserving manner to achieve high value business outcomes in the Data Cloud. The general availability follows Snowflake’s acquisition of data clean room technology provider Samooha, which was named one of the most innovative data science companies of 2024 by Fast Company. Samooha is now integrated into the Data Cloud and enhanced by the unified set of compliance, security, privacy, interoperability, and access capabilities of Snowflake Horizon.

Snowflake Revolutionizes Secure, Cross-Cloud Collaboration for High Value Business Outcomes with Snowflake Data Clean Rooms (Graphic: Business Wire)

Businesses across industries need solutions to navigate the complexities of sharing sensitive data with external partners and customers, while maintaining data privacy and security. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way, without exposing direct access to the underlying data. Until now, data clean room technology was generally deployed by large organizations with access to technical data privacy experts.

Enterprises of any size can now quickly deploy a cross-cloud data clean room with Snowflake Data Clean Rooms, available as a Snowflake Native App. Organizations can unlock new business value from data across sources, all within the governance, security, and privacy parameters of Snowflake.

Snowflake Data Clean Rooms allow customers to:

• Unlock value with secure collaboration on sensitive data easily and with no additional cost: Teams can stand up new data clean rooms quickly, easily, and with no additional cost. Built for business and technical users alike, Snowflake Data Clean Rooms allow organizations to unlock value from data faster with industry-specific workflows and templates such as audience overlap, reach and frequency, last touch attribution, and more.
• Tap into the open and interoperable ecosystem of the Snowflake Data Cloud: Connect to Snowflake’s open, neutral, and interoperable data clean room ecosystem offering turn-key third-party integrations and solutions across enrichment, identity, activation, and public cloud providers. Customers can collaborate with business partners seamlessly, regardless of whether they are already on Snowflake.
• Take advantage of Snowflake’s built-in privacy and governance features: Built on the Snowflake Native App Framework (generally available on AWS and Azure, private preview on GCP), Snowflake Data Clean Rooms come to your data, removing the need for data to ever leave the governance, security, and privacy parameters of Snowflake, and helping customers maintain privacy while allowing for deeper analytical insight with business partners.

“Data Clean Rooms have become a staple across industries in the face of third-party cookie deprecation and Snowflake is uniquely positioned to help marketers across the ecosystem realize the benefits of secure, cloud-agnostic data collaboration,” said Kamakshi Sivaramakrishnan, Samooha Co-Founder and Snowflake Data Clean Rooms Director of Product Management. “Snowflake Data Clean Rooms allow customers to unlock high value business outcomes with their data, all while ensuring data stays private and secure.”

Data clean rooms have been initially adopted by media and entertainment companies as a way to provide personalized experiences and services for their customers especially given the evolving technology and regulatory privacy context. The technology continues to gain traction in other highly regulated industries like financial services and healthcare for secure collaboration on highly sensitive data.

Customers across industries are already using Snowflake's platform for secure data collaboration and, with the introduction of Snowflake Data Clean Rooms, will now have access to additional privacy and governance capabilities.

Learn More:

• Learn more about the Snowflake Media Data Cloud and register for Snowflake Data Cloud Summit 2024, June 3-6 in San Francisco
• Register for Snowflake’s virtual Accelerate Advertising, Media, & Entertainment event to learn how the ecosystem collaborates across the Media Data Cloud to enhance business growth and data monetization, develop new products, and harness the power of AI and ML
• Stay on top of the latest news and announcements from Snowflake on LinkedIn and Twitter

About Snowflake

Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 691 of the 2023 Forbes Global 2000 (G2K) as of January 31, 2024, use Snowflake Data Cloud to power their businesses. Learn more at snowflake.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240328368890/en/

Media:

Olivia Kealey

Customer & Industries PR Lead, Snowflake

press@snowflake.com

Source: Snowflake Inc.

FAQ

What did Snowflake (SNOW) announce?

Snowflake announced the general availability of Snowflake Data Clean Rooms in AWS East, AWS West, and Azure West.

What technology provider did Snowflake acquire?

Snowflake acquired data clean room technology provider Samooha.

How can enterprises benefit from Snowflake Data Clean Rooms?

Enterprises can securely share data, collaborate, and achieve high-value business outcomes in the Data Cloud with Snowflake Data Clean Rooms.

What capabilities does Snowflake Data Clean Rooms offer?

Snowflake Data Clean Rooms offer secure collaboration on sensitive data, open and interoperable ecosystem, and built-in privacy and governance features.

What specific workflows and templates are available with Snowflake Data Clean Rooms?

Industry-specific workflows and templates such as audience overlap, reach and frequency, last touch attribution, and more are available with Snowflake Data Clean Rooms.