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Sony Electronics has announced three new Native 4K HDR laser projectors: the VPL-XW7000ES, VPL-XW6000ES, and VPL-XW5000ES. These models feature the world's smallest Native 4K SXRD panel, offering superior brightness and image clarity. The VPL-XW7000ES boasts 3,200 lumens, while the VPL-XW6000ES provides 2,500 lumens, and the VPL-XW5000ES delivers 2,000 lumens. All models are designed to optimize the viewing experience in various lighting conditions, featuring advanced picture processing technology and reduced size and weight. Prices range from $5,999.99 to $27,999.99, with availability set for summer 2022.
Sony Electronics and the USC School of Cinematic Arts have partnered to enhance cinematic education by integrating advanced Sony imaging equipment into the curriculum. Starting immediately, students will have access to top-tier tools including the VENICE 2, FX9, and FX6 cameras. Additionally, a new Sony Virtual Production studio will be established, featuring the Crystal LED B series. Sony has committed $2 million to support this initiative, aimed at fostering future creative leaders in filmmaking.
Sony Electronics Inc. has announced an OTA firmware update for its premium HT-A7000 and HT-A5000 soundbars, enhancing their 360 Spatial Sound Mapping capabilities. The update, available from April 14, 2022, allows users to experience sound from all directions using compatible rear speakers. Firmware can be downloaded via USB or Wi-Fi. The new SA-RS5 wireless rear speakers will retail for $599.99, available for pre-order in May 2022, while the SA-RS3S wireless speakers are priced at $349.99 and can be ordered immediately. This update aims to elevate user audio experience, ensuring immersive sound quality.
Sony Electronics has once again established itself as the leading brand in the mirrorless camera market, claiming the top position for both full-frame mirrorless cameras and mirrorless lens sales in 2021. This marks the 8th consecutive year of dominance in the full-frame sector, with notable contributions from popular models like the Alpha 7 series. The recently launched Alpha 7 IV has set record sales during its early weeks. These achievements underscore Sony's commitment to innovation and customer satisfaction in the digital imaging industry.
On January 4, 2022, Sony Electronics announced a software update for its HT-A7000 and HT-A5000 soundbars, introducing 360 Spatial Sound Mapping capabilities. This feature enhances audio experience when paired with the new SA-RS5 wireless rear speakers, available in spring 2022, or the existing SA-RS3S speakers. The 360 Spatial Sound Mapping technology utilizes Sound Field Optimization to create an immersive sound environment. The SA-RS5 speakers, priced at $599.99, feature up-firing speakers, long battery life, and seamless integration with compatible soundbars.
On November 17, 2021, Sony Electronics announced its partnership with Gannett, becoming the official imaging products provider for the USA TODAY NETWORK. This collaboration aims to enhance Gannett's photo and video journalism capabilities by providing access to a wide range of Sony imaging products, including the Alpha 1 and FX Cinema Line cameras. Gannett's journalism team, comprising over 500 professionals, produces nearly two million edited images and thousands of videos annually. The rollout of Sony imaging kits will begin immediately in select markets.
AM Best has upgraded the Long-Term Issuer Credit Rating of PMG Assurance Ltd. to “a+” from “a”, maintaining a stable outlook. This upgrade is credited to PMG's strong balance sheet and operating performance. As part of the Sony Group, PMG plays a crucial role in providing insurance and risk management services. The company has demonstrated consistent net income over the past five years and maintains strong capitalization levels. Despite exposure to volatility from high severity losses, PMG mitigates risks through a comprehensive reinsurance program.
Sony Electronics has announced the promotion of Neal Manowitz to President and Chief Operating Officer for Sony Electronics North America, effective April 1, 2021. He will succeed Mike Fasulo, who is retiring after 37 years with the company. Manowitz, who has 25 years of experience at Sony, aims to leverage his technological expertise and customer engagement skills to enhance Sony's market value in North America. The transition signifies a leadership change as the company continues to foster innovation and focus on high-quality customer experiences.
On July 28, 2020, Sony Electronics unveiled the world's first CFexpress Type A memory cards, available in 80GB and 160GB capacities (CEA-G80T and CEA-G160T). These cards boast high transfer speeds, with write speeds up to 700MB/s and read speeds up to 800MB/s, making them ideal for high-speed shooting and 4K video recording. They incorporate a heat sink for effective heat dissipation and are designed for durability with resistance to bending, impacts, and water. The new products will be available in September 2020 at suggested prices of $199.99 and $399.99 USD.
