Similarweb’s 2025 Digital 100 Ranking Celebrates Big Winners and Fast Growth
Similarweb has released its Digital 100 ranking for 2025, highlighting companies with exceptional digital growth across websites and mobile apps. Substack emerged as a standout performer, growing its audience by 37% on web and 139% on mobile app, while Monarch Money showed remarkable growth with 543% web and 724% app increases.
The ranking covers multiple categories including Big Winners, Apparel & Accessories, Beauty & Wellness, Consumer Electronics, Food & Drinks, Gaming, Home & Garden, News & Media, Personal Finance, and Travel & Tourism. Notable winners include Just Answer as #1 Website in Big Winners category (81% growth), NYT Games as #1 App (135% growth), and Tapo.com achieving both #1 Website (211% growth) and #1 App (250% growth) in Home & Garden.
The rankings were released for multiple countries including US, UK, France, Germany, Japan, Australia, India, and Brazil, with US and UK editions providing equal coverage for fastest-growing mobile apps and websites in each category.
Similarweb ha rilasciato la sua classifica Digital 100 per il 2025, evidenziando le aziende con una crescita digitale eccezionale attraverso siti web e app per dispositivi mobili. Substack si è distinta come un performer eccezionale, aumentando il suo pubblico del 37% sul web e del 139% sull'app mobile, mentre Monarch Money ha mostrato una crescita notevole con aumenti del 543% sul web e del 724% sull'app.
La classifica copre diverse categorie tra cui Grandi Vincitori, Abbigliamento e Accessori, Bellezza e Benessere, Elettronica di Consumo, Cibo e Bevande, Giochi, Casa e Giardino, Notizie e Media, Finanza Personale, e Viaggi e Turismo. I vincitori notevoli includono Just Answer come #1 Sito Web nella categoria Grandi Vincitori (81% di crescita), NYT Games come #1 App (135% di crescita), e Tapo.com che ottiene sia il titolo di #1 Sito Web (211% di crescita) che di #1 App (250% di crescita) nella categoria Casa e Giardino.
Le classifiche sono state pubblicate per diversi paesi tra cui Stati Uniti, Regno Unito, Francia, Germania, Giappone, Australia, India e Brasile, con le edizioni di Stati Uniti e Regno Unito che forniscono una copertura equivalente per le app mobili e i siti web in più rapida crescita in ciascuna categoria.
Similarweb ha publicado su clasificación Digital 100 para 2025, destacando empresas con un crecimiento digital excepcional a través de sitios web y aplicaciones móviles. Substack se destacó como un intérprete sobresaliente, aumentando su audiencia un 37% en la web y un 139% en la app móvil, mientras Monarch Money mostró un crecimiento notable con incrementos del 543% en la web y del 724% en la app.
La clasificación abarca múltiples categorías, incluyendo Grandes Ganadores, Ropa y Accesorios, Belleza y Bienestar, Electrónica de Consumo, Alimentos y Bebidas, Juegos, Hogar y Jardín, Noticias y Medios, Finanzas Personales, y Viajes y Turismo. Los ganadores notables incluyen Just Answer como el #1 Sitio Web en la categoría Grandes Ganadores (81% de crecimiento), NYT Games como la #1 App (135% de crecimiento), y Tapo.com logrando tanto el #1 Sitio Web (211% de crecimiento) como la #1 App (250% de crecimiento) en Hogar y Jardín.
Las clasificaciones se publicaron para varios países, incluidos EE.UU., Reino Unido, Francia, Alemania, Japón, Australia, India y Brasil, con las ediciones de EE.UU. y Reino Unido brindando una cobertura equivalente para las aplicaciones móviles y sitios web de más rápido crecimiento en cada categoría.
Similarweb는 2025년 디지털 100 순위를 발표하며 웹사이트와 모바일 앱에서 뛰어난 디지털 성장률을 보인 기업들을 강조했습니다. Substack은 웹에서 37%, 모바일 앱에서 139% 성장하며 두드러진 성과를 보였고, Monarch Money는 웹에서 543%, 앱에서 724%라는 놀라운 성장을 기록했습니다.
이 순위는 대형 수상자, 의류 및 액세서리, 미용 및 건강, 소비자 전자제품, 식음료, 게임, 홈 & 가든, 뉴스 & 미디어, 개인 금융, 여행 및 관광 등 다양한 카테고리를 포함하고 있습니다. 주목할 만한 수상자로는 대형 수상자 카테고리에서 1위 웹사이트 Just Answer (81% 성장), 1위 앱 NYT Games (135% 성장), 그리고 홈 & 가든에서 웹사이트 1위 (211% 성장)와 앱 1위 (250% 성장)를 모두 차지한 Tapo.com이 있습니다.
순위는 미국, 영국, 프랑스, 독일, 일본, 호주, 인도, 브라질 등 여러 국가에 대해 발표되었으며, 미국과 영국판은 각 카테고리에서 가장 빠르게 성장하는 모바일 앱과 웹사이트에 대한 동등한 보장을 제공합니다.
Similarweb a publié son classement Digital 100 pour 2025, mettant en lumière les entreprises affichant une croissance numérique exceptionnelle sur leurs sites web et applications mobiles. Substack s'est démarqué en tant que performer exceptionnel, avec une augmentation de son audience de 37 % sur le web et de 139 % sur l'application mobile, tandis que Monarch Money a montré une croissance remarquable avec des augmentations de 543 % sur le web et de 724 % sur l'application.
Le classement couvre plusieurs catégories, y compris Grands Gagnants, Vêtements et Accessoires, Beauté et Bien-être, Électronique Grand Public, Alimentation et Boissons, Jeux, Maison et Jardin, Informations et Médias, Finances Personnelles, et Voyages et Tourisme. Parmi les lauréats notables, on trouve Just Answer comme le site numéro 1 dans la catégorie Grands Gagnants (81 % de croissance), NYT Games comme la meilleure application (135 % de croissance), et Tapo.com atteignant à la fois le site numéro 1 (211 % de croissance) et l'application numéro 1 (250 % de croissance) dans la catégorie Maison et Jardin.
Les classements ont été publiés pour plusieurs pays, dont les États-Unis, le Royaume-Uni, la France, l'Allemagne, le Japon, l'Australie, l'Inde et le Brésil, avec les éditions américaine et britannique offrant une couverture équivalente des applications mobiles et des sites web à la croissance la plus rapide dans chaque catégorie.
Similarweb hat das Digital 100 Ranking für 2025 veröffentlicht, das Unternehmen mit außergewöhnlichem digitalem Wachstum über Websites und mobile Apps hervorhebt. Substack sticht als herausragender Performer hervor, mit einem Anstieg des Publikums um 37% im Web und 139% in der mobilen App, während Monarch Money ein bemerkenswertes Wachstum mit 543% im Web und 724% in der App zeigte.
Das Ranking umfasst mehrere Kategorien, darunter Große Gewinner, Kleidung und Accessoires, Schönheit und Wellness, Unterhaltungselektronik, Lebensmittel und Getränke, Gaming, Haus und Garten, Nachrichten und Medien, persönliche Finanzen sowie Reisen und Tourismus. Nennenswerte Gewinner sind Just Answer als #1 Website in der Kategorie Große Gewinner (81% Wachstum), NYT Games als #1 App (135% Wachstum) und Tapo.com, das sowohl die #1 Website (211% Wachstum) als auch die #1 App (250% Wachstum) im Bereich Haus und Garten erreicht hat.
Die Rankings wurden für mehrere Länder veröffentlicht, darunter die USA, das Vereinigte Königreich, Frankreich, Deutschland, Japan, Australien, Indien und Brasilien, wobei die Ausgaben der USA und des Vereinigten Königreichs eine gleichwertige Berichterstattung über die am schnellsten wachsenden mobilen Apps und Websites in jeder Kategorie bieten.
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Standout performers included Substack, which grew its audience by
Among the strongest performers were:
- Substack, the digital newsletter service for journalists and opinion writers was our #1 News & Media app, while also gaining more than 5 million monthly website visitors.
- Monarch Money, a personal finance website and app, had both the fastest growing website and the fastest growing app in the Personal Finance category.
“Every year, the Digital 100 allows us to celebrate companies who are achieving tremendous growth within highly competitive sectors of the digital economy,” said Or Offer, CEO and founder of Similarweb. “The Digital 100 report is a powerful tool to help organizations understand and elevate their performance in the digital world.”
Similarweb released rankings for the US,
“In many cases, the #1 website and #1 app in a category belong to different companies, reflecting the distinct strategic roles each platform can play,” said Marta Sułkiewicz, VP Global Research Solutions at Similarweb. “For digital products and services, apps and websites often serve complementary purposes across customer acquisition, engagement, monetization, and retention. Monarch Money in our Personal Finance category and Tapo in Home & Garden shows it’s possible to excel with both web and app growth. Monarch’s story is interesting because when the popular budgeting service Mint shut down last year, Monarch emerged as one of the most widely recommended alternatives. Monarch succeeded in capturing a strong cross-platform audience even though Mint parent company Intuit was suggesting a switch to one of its other properties, Credit Karma.”
The US ranking names 10 winners in 10 categories, including a new Big Winners category that covers the 250 biggest players, showing which brands continue to produce substantial digital growth. Winners were ranked by 2024 over 2023 growth in website unique visitors and iOS and Android app monthly active users (MAUs). The Digital Winners were chosen based on growth in both web and app audiences.
Big Winners
-
#1 Website: Just Answer (justanswer.com) up
81% , a gain of 9.4 million monthly visitors. Scoring big with a portal promising answers from experts rather than algorithmic search results. -
#1 App: NYT Games: Word Games & Sudoku, up
135% , a gain of 2.5 million MAUs. Further growth for the gaming wing of the media empire, which has been growing strong since the acquisition of Wordle in 2022. -
Digital Winner: Substack, visitors (substack.com) up
37% , MAUs up139% .
Apparel & Accessories
-
#1 Website: Peppermayo (peppermayo.com), up
416% . Fashion destination for trendsetters. Makes effective use of paid search, which drove31% of traffic. -
#1 App: Ralph Lauren: Luxury Shopping, up
154% . A world of style, featuring timeless classics and modern designs. -
Digital Winner: JD Sports, visitors (jdsports.com) up
35% , MAUs up150% . #2 on our apps list and strong on the web.
Beauty & Wellness
-
#1 Website: Scent Decant (scentdecant.com), up
188% . Affordable way to sample high end designer fragrances. Benefits from strong social referrals, which drove over30% of traffic for the year (38% in December). Strongest social channel: Quora. -
#1 App: Bend: Stretching & Flexibility, up
176% . Daily stretching routines help you improve your flexibility and maintain your natural range of motion. -
Digital Winner: Yuka, visitors (yuka.io) up
81% , MAUs up57% . Health conscious consumers use Yuka to analyze the ingredients listed in foods and cosmetics before buying, using the app’s barcode scanner.
Consumer Electronics
-
#1 Website: SharkNinja (sharkninja.com), up
187% . Innovative household appliances for the kitchen and home. Boasts strong social engagement (27% of traffic), particularly from LinkedIn because this is the corporate website, with increased visitors reflecting the prominence of the brand. Related domains like ninjakitchen.com get more of the traffic from Facebook and YouTube influencers recommending popular products like Ninja CREAMi ice cream maker. -
#1 App: Yoto: Music, Stories, Sleep, up
99% . Yoto, the children’s interactive audio platform, features a curated world of stories, music, activities, sound effects, podcasts, and radio. -
Digital Winner: Yoto Play, visits (yotoplay.com) up
130% , MAUs up99% . Together with the app, offers screen-free audio devices for children. Among other things, helps promote healthy sleep for children much as Hatch (hatch.co), #3 on our websites list, does for adults.
Food & Drinks
-
#1 Website: Ritual Zero Proof (ritualzeroproof.com), up
188% . Non-alcoholic beverages. -
#1 App: Grocery Outlet Bargain Market, up
264% . Local grocery store discounts. -
Digital Winner: TooGoodToGo, visits (TooGoodToGo) up
54% , app MAUs up90% . Surplus food marketplace.
Gaming
-
#1 Website: Dragon City (dragoncitygame.com), up
425% . Long-established game, originally launched on Facebook, growing its website audience. -
#1 App: Merge Hotel Empire: Design, up
583% . Players pursue a dream house makeover and solve a mystery. -
Digital Winner: Pikmin Bloom, visitors (pikminbloom.com) up
132% , MAUs up18% . Ranked #8 on our web list, while also growing MAUs by double digits.
Home & Garden
-
#1 Website: Tapo.com (tapo.com), up
211% . Home security cameras. -
#1 App: TP-Link Tapo, up
250% . Set up, manage, and control Tapo home security cameras, smart plugs, smart lighting, and more – all from the Tapo app. - Digital Winner: Tapo.com, one of two US digital properties (along with personal finance company Monarch) to score the #1 Website and #1 App.
News & Media
-
#1 Website: GBN (gbnews.com), up
402% . British news, right leaning. -
#1 App: Substack, up
139% . Also cited in our Big Winners category for combined web and app growth. -
Digital Winner: Ground News, visits (ground.news) up
63% , MAUs up50% . Promises to help readers compare news sources and filter out media bias.
Personal Finance
-
#1 Website: Monarch (monarchmoney.com), up
543% . Tolls to help consumers take control of their spending, saving, and investing. -
#1 App: Monarch: Budget & Track Money, up
724% . - Digital Winner: Monarch – one of two US digital properties (along with security camera maker Tapo.com) to score the #1 Website and #1 App.
Travel & Tourism
-
#1 Website: Room77 (room77.com), up
322% . Hotel reservations network. -
#1 App: Klook: Travel, Hotels, Leisure, up
106% . Book tickets, tours, and cars. -
Digital Winner: Klook, visits (klook.com) up
23% , MAUs up106% . #1 app, plus double-digit web visitor growth.
For full details on all the winners, see https://www.similarweb.com/corp/digital-100/.
Methodology
The Digital 100 report for the US identifies the fastest-growing digital brands based on Similarweb estimates of web traffic and app usage. Minimum criteria for the web: over 100,000 average monthly visits. Minimum criteria for apps: apps with both Android and iOS versions, including at least 5,000 Monthly Active Users (MAUs) on each platform and 50,000 MAUs combined. The Big Winners were chosen from among the top 250 websites, and the top
About Similarweb
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Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision made or action taken by any third party based in whole or in part on such data, reports, and materials.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250122844079/en/
Press:
David F. Carr
Similarweb
david.carr@similarweb.com
Investors:
Rami Myerson
Similarweb
rami.myerson@similarweb.com
Source: Similarweb
FAQ
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