Lancia Italia Announced as Metaverse Group’s Automotive Partner for Metaverse Fashion Week 2023
Tokens.com Corp. (OTCQB: SMURF) has announced a partnership between its subsidiary, Metaverse Group, and Lancia Italia for Metaverse Fashion Week 2023, occurring from March 28-31. This partnership marks Lancia as the first automotive brand to join Metaverse Group, featuring a virtual showroom inspired by its Milan location. The showroom will showcase a virtual replica of the Lancia Ypsilon and reveal a new concept car on April 15. This collaboration aims to broaden Lancia's audience and enhance Metaverse Group's exposure, highlighting growth in the web3 space.
- Partnership with Lancia Italia enhances brand visibility at Metaverse Fashion Week 2023.
- Lancia's participation establishes it as the first automaker in the metaverse, appealing to tech-savvy customers.
- None.
Metaverse Fashion Week 2023 is set to take place from
“I am proud to announce that Lancia will be the Official Metaverse Group Automotive Brand of the 2023 Metaverse Fashion Week. Thanks to the participation at this exclusive and world-famous virtual event, Lancia will enter into the metaverse,” stated
Lancia is the first automaker to partner with
“As leaders in web3 community development, we are here to help guide and provide brands with new, exciting, and innovative ways to meet new objectives as web3 is gaining popularity daily,” said
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Lancia
With 116 years of history, Lancia represents timeless Italian elegance, a brand that made people around the globe dream about, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the performing Delta, Stratos and 037, the eclectic Fulvia or Beta HPE and many others. Lancia is now ready to start its Renaissance with a 10-year strategic plan that is moving on very quickly.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer-centricity and social responsibility have as well become essential, because Lancia is determined to look to the future with great commitment and ambition.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20230328005217/en/
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