Semtech Unveils New Brand Reflecting Company’s Vision to Enable a Smarter, More Connected and Sustainable Planet

Rhea-AI Summary

Semtech Corporation (NASDAQ: SMTC) has introduced a refreshed brand identity following its acquisition of Sierra Wireless. This integration expands Semtech's product offerings, featuring a comprehensive Cloud-to-chip portfolio, including semiconductors, cellular modules, routers, and software solutions aimed at enhancing digital transformation. The new branding emphasizes sustainability and innovation, with a modern logo and eco-friendly color palette. Semtech aims to leverage its combined strengths in semiconductor technology and IoT solutions to create smarter, more connected products that tackle global challenges, particularly in sustainable technology.

Positive

• Acquisition of Sierra Wireless enhances product offerings including semiconductors and IoT solutions.
• New brand emphasizes sustainability and innovation, potentially improving market perception.
• Broadening of product portfolio simplifies digital transformation for various industries.

Negative

• Uncertainties related to supply chain constraints may affect future performance.

• Bringing together the best of Semtech and Sierra Wireless
• Reflects the broad portfolio of technologies and industry leading solutions that are transforming, connecting and protecting the world

CAMARILLO, Calif.--(BUSINESS WIRE)-- Semtech Corporation (Nasdaq: SMTC), a high-performance semiconductor, IoT systems and Cloud connectivity service provider, today unveiled a refreshed brand reflecting the company’s redefined identity and vision following its acquisition of Sierra Wireless. With the acquisition of Sierra Wireless, Semtech’s portfolio now includes a broad Cloud-to-chip portfolio of products and services including a wide range of semiconductors, cellular modules and routers, software, and connected services to simplify and accelerate digital transformation, and to transform, protect and connect the world.

The new, modernized brand brings together the best of Semtech and Sierra Wireless, reflects the broad portfolio of technologies and the company’s vision to enable a smarter, more connected and sustainable planet. (Graphic: Business Wire)

The new, modernized brand symbolizes the merging of the two companies’ strengths in semiconductor, connectivity, and IoT. The updated logo and new color palette of eco-friendly shades showcase the company’s focus on sustainable technology solutions for IoT, data centers and consumer devices.

“I am very excited to unveil our new visual identity that captures the new Semtech,” said Julie McGee, Semtech’s senior vice president, chief marketing officer and chief environmental, social and governance (ESG) officer. “Our new identity embodies our vision, our values and the core promise of our brand to deliver innovation and industry leadership and to be a trusted and valued partner of the world’s innovators, working to develop solutions to enable a smarter, more connected and sustainable planet.”

From smart homes and smart cities, to smart health care, manufacturing, agriculture, industrial and more, LoRa®-enabled sensing solutions are solving real world challenges. From preserving natural resources to tracking endangered species to reducing food waste, there are a range of LoRa-enabled solutions across the globe tackling sustainability issues head on. Cellular IoT is also enabling data driven efficiencies and insights never possible before. By combining the ultra-low power benefits of LoRa® with the higher bandwidth capabilities of cellular, Semtech is delivering a comprehensive, optimized and scalable IoT platform that enables even more IoT use cases, faster adoption, easier integration and a quicker time-to-market. Further, Semtech’s protection business also helps to eliminate e-waste and its signal integrity business offers low power solutions for leading data centers.

The company’s new visual identity reflects this broad portfolio of technology solutions, modern thinking and sustainability focused approach.

To see Semtech’s new brand identity, visit: www.semtech.com.

About Semtech

Semtech Corporation (Nasdaq: SMTC) is a high-performance semiconductor, IoT systems and Cloud connectivity service provider dedicated to delivering high quality technology solutions that enable a smarter, more connected and sustainable planet. Our global teams are dedicated to empowering solution architects and application developers to develop breakthrough products for the infrastructure, industrial and consumer markets. To learn more about Semtech technology, visit us at Semtech.com or follow us on LinkedIn or Twitter.

Forward-Looking and Cautionary Statements

All statements contained herein that are not statements of historical fact, including statements that use the words “will” or other similar words or expressions, that describe Semtech Corporation’s or its management’s future plans, objectives or goals are “forward-looking statements” and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of Semtech Corporation to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the uncertainty surrounding the impact and duration of supply chain constraints and any associated disruptions; future responses to and effect of the ongoing COVID-19 pandemic or other similar health crises; export restrictions and laws affecting Semtech Corporation’s trade and investments, and tariffs or the occurrence of trade wars; worldwide economic and political disruptions, including as a result of inflation and the current conflict between Russia and Ukraine; competitive changes in the marketplace including, but not limited to, the pace of growth or adoption rates of applicable products or technologies; downturns in the business cycle; and the additional risk factors set forth in Semtech Corporation’s Annual Report on Form 10-K filed with the Securities and Exchange Commission (www.sec.gov) on March 16, 2022 as such risk factors may be updated, amended or superseded from time to time by subsequent reports that Semtech Corporation files with the Securities and Exchange Commission. Semtech Corporation assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

Semtech, the Semtech logo, Sierra Wireless and LoRa are registered trademarks or service marks of Semtech Corporation or its subsidiaries.

SMTC-P

View source version on businesswire.com: https://www.businesswire.com/news/home/20230309005315/en/

Shannon Love

Semtech Corporation

slove@semtech.com

480-225-7325

Source: Semtech Corporation

FAQ

What recent changes has Semtech Corporation made to its brand?

Semtech Corporation has refreshed its brand identity after acquiring Sierra Wireless, emphasizing sustainability and innovation.

How does the acquisition of Sierra Wireless impact Semtech's product lineup?

The acquisition expands Semtech's portfolio to include a Cloud-to-chip offering with semiconductors, cellular modules, and IoT solutions.

What is the significance of the new branding for Semtech Corporation?

The new branding reflects Semtech's commitment to sustainable technology and aims to enhance its appeal in the semiconductor and IoT markets.

What challenges might Semtech face following the brand refresh?

Semtech may face uncertainties related to supply chain constraints that could impact its performance.

What technologies are included in Semtech's expanded portfolio?

Semtech's expanded portfolio includes semiconductors, cellular modules, routers, and associated software solutions.