ScottsMiracle-Gro Names Jim Safka to Lead Ecommerce Initiatives
ScottsMiracle-Gro (NYSE: SMG) has appointed Jim Safka as senior vice president of ecommerce, demonstrating its commitment to channel expansion. Safka, former CEO of Match.com where he achieved over 20% annual growth, brings extensive experience in technology, marketing, and management.
His track record includes leading AT&T Wireless's ecommerce platform to significant revenue and profitability increases, serving as CEO of Ask.com, and most recently as CMO at CapConnect+. The appointment aligns with SMG's strategy to strengthen retailer relationships while expanding into new channels.
The company, with approximately $3.6 billion in sales, plans to enhance its ecommerce capabilities by increasing presence on retail partners' ecommerce sites. As the world's largest marketer of branded consumer lawn and garden care products, SMG aims to better connect with consumers through digital channels while maintaining its market-leading position with brands like Scotts®, Miracle-Gro®, and Ortho®.
ScottsMiracle-Gro (NYSE: SMG) ha nominato Jim Safka come vicepresidente senior dell'ecommerce, dimostrando il suo impegno per l'espansione dei canali. Safka, ex CEO di Match.com, dove ha raggiunto oltre il 20% di crescita annuale, porta con sé una vasta esperienza in tecnologia, marketing e gestione.
Il suo curriculum include la guida della piattaforma ecommerce di AT&T Wireless verso significativi aumenti di fatturato e redditività, il ruolo di CEO di Ask.com e, più recentemente, quello di CMO presso CapConnect+. Questa nomina si allinea con la strategia di SMG di rafforzare le relazioni con i rivenditori mentre si espande in nuovi canali.
L'azienda, con circa 3,6 miliardi di dollari di vendite, prevede di migliorare le proprie capacità ecommerce aumentando la presenza sui siti ecommerce dei partner al dettaglio. Come il più grande marketer mondiale di prodotti di cura per il prato e il giardino a marchio, SMG mira a connettersi meglio con i consumatori attraverso canali digitali, mantenendo al contempo la sua posizione di leader di mercato con marchi come Scotts®, Miracle-Gro® e Ortho®.
ScottsMiracle-Gro (NYSE: SMG) ha nombrado a Jim Safka como vicepresidente senior de comercio electrónico, demostrando su compromiso con la expansión de canales. Safka, ex CEO de Match.com, donde logró más del 20% de crecimiento anual, aporta una amplia experiencia en tecnología, marketing y gestión.
Su trayectoria incluye liderar la plataforma de comercio electrónico de AT&T Wireless hacia aumentos significativos en ingresos y rentabilidad, servir como CEO de Ask.com y, más recientemente, como CMO en CapConnect+. Esta designación se alinea con la estrategia de SMG para fortalecer las relaciones con los minoristas mientras se expande a nuevos canales.
La compañía, con aproximadamente 3.6 mil millones de dólares en ventas, planea mejorar sus capacidades de comercio electrónico aumentando su presencia en los sitios de comercio electrónico de sus socios minoristas. Como el mayor comercializador mundial de productos de cuidado del césped y jardín de marca, SMG busca conectar mejor con los consumidores a través de canales digitales, manteniendo su posición de liderazgo en el mercado con marcas como Scotts®, Miracle-Gro® y Ortho®.
ScottsMiracle-Gro (NYSE: SMG)는 Jim Safka를 전자상거래 수석 부사장으로 임명하여 채널 확장에 대한 의지를 보여주었습니다. Safka는 Match.com의 전 CEO로서 연간 20% 이상의 성장을 달성했으며, 기술, 마케팅 및 관리 분야에서 폭넓은 경험을 가지고 있습니다.
그의 경력에는 AT&T Wireless의 전자상거래 플랫폼을 이끌어 수익과 수익성의 상당한 증가를 이끌었고, Ask.com의 CEO로 근무했으며, 최근에는 CapConnect+의 CMO로 활동한 경험이 포함됩니다. 이번 임명은 SMG의 소매업체 관계를 강화하며 새로운 채널로 확장하려는 전략과 일치합니다.
약 36억 달러의 매출을 기록한 이 회사는 소매 파트너의 전자상거래 사이트에서의 존재감을 높여 전자상거래 능력을 강화할 계획입니다. 브랜드 소비자 잔디 및 정원 관리 제품의 세계 최대 마케팅 회사인 SMG는 Scotts®, Miracle-Gro® 및 Ortho®와 같은 브랜드를 통해 디지털 채널을 통해 소비자와 더 잘 연결하고 시장에서의 선도적인 위치를 유지하는 것을 목표로 하고 있습니다.
ScottsMiracle-Gro (NYSE: SMG) a nommé Jim Safka au poste de vice-président senior du commerce électronique, démontrant son engagement envers l'expansion des canaux. Safka, ancien PDG de Match.com, où il a atteint plus de 20 % de croissance annuelle, apporte une vaste expérience en technologie, marketing et gestion.
Son parcours inclut la direction de la plateforme de commerce électronique d'AT&T Wireless, qui a conduit à des augmentations significatives des revenus et de la rentabilité, ainsi que des postes de PDG chez Ask.com et, plus récemment, de CMO chez CapConnect+. Cette nomination s'inscrit dans la stratégie de SMG visant à renforcer les relations avec les détaillants tout en s'étendant à de nouveaux canaux.
L'entreprise, avec environ 3,6 milliards de dollars de ventes, prévoit d'améliorer ses capacités en commerce électronique en augmentant sa présence sur les sites de commerce électronique de ses partenaires de vente au détail. En tant que plus grand spécialiste mondial des produits de soins pour pelouses et jardins de marque, SMG vise à mieux se connecter avec les consommateurs par le biais de canaux numériques tout en maintenant sa position de leader sur le marché avec des marques telles que Scotts®, Miracle-Gro® et Ortho®.
ScottsMiracle-Gro (NYSE: SMG) hat Jim Safka zum Senior Vice President für E-Commerce ernannt, was sein Engagement für die Erweiterung von Vertriebskanälen unterstreicht. Safka, ehemaliger CEO von Match.com, wo er über 20 % jährliches Wachstum erzielte, bringt umfangreiche Erfahrungen in den Bereichen Technologie, Marketing und Management mit.
Sein Werdegang umfasst die Leitung der E-Commerce-Plattform von AT&T Wireless, die zu signifikanten Umsatz- und Gewinnsteigerungen führte, die Position des CEO bei Ask.com und zuletzt die Rolle des CMO bei CapConnect+. Die Ernennung steht im Einklang mit der Strategie von SMG, die Beziehungen zu Einzelhändlern zu stärken und gleichzeitig in neue Kanäle zu expandieren.
Das Unternehmen, das etwa 3,6 Milliarden Dollar Umsatz erwirtschaftet, plant, seine E-Commerce-Fähigkeiten zu verbessern, indem es die Präsenz auf den E-Commerce-Seiten seiner Einzelhandelspartner erhöht. Als weltweit größter Vermarkter von Markenprodukten für Rasen- und Gartenpflege möchte SMG besser mit den Verbrauchern über digitale Kanäle kommunizieren und gleichzeitig seine marktführende Position mit Marken wie Scotts®, Miracle-Gro® und Ortho® behaupten.
- Appointment of experienced ecommerce executive with proven track record of 20% growth at Match.com
- Strategic expansion into ecommerce channels to drive growth
- Strong market position with $3.6B in sales
- Enhanced digital presence through retail partners' platforms
- None.
Appointment of former Match.com CEO to new position demonstrates commitment to channel expansion
MARYSVILLE, Ohio, March 04, 2025 (GLOBE NEWSWIRE) -- The Scotts Miracle-Gro Company (NYSE: SMG), the world’s leading marketer of branded consumer lawn and garden care as well as a leading provider of indoor and hydroponic growing products, today announced that Jim Safka has been named senior vice president of ecommerce.
Safka is an accomplished executive with extensive and pioneering experience in technology, marketing and management. He previously served as CEO of Match.com, which grew by more than 20 percent annually under his leadership. He also ran AT&T Wireless’s ecommerce platform, where under his leadership the digital channel generated significant revenue and profitability increases. Previously, he was CEO of Ask.com, ran a venture portfolio and held key product and marketing roles at E-Trade and Intuit. Most recently, Safka was chief marketing officer at CapConnect+, a financial technology company whose digital marketplace simplifies fixed income issuing and investing.
“As we continue to evolve our Company, we are committed to investing in initiatives that strengthen our retailer relationships while expanding into new channels to maximize our growth potential,” said Nate Baxter, president and COO of ScottsMiracle-Gro.
“Jim’s unique blend of technology and digital marketing expertise will help us develop powerful ecommerce capabilities to better connect with consumers on multiple levels and drive more people to our leading brands. We will jumpstart this channel expansion effort with an increased presence on the ecommerce sites of our retail partners.”
Safka added, “I could not be more excited to create a digital future for a legendary American company whose roots go back to 1868. I’ve spent my career building deep connections between brands and consumers - and building communities like I did at Match.com – and the potential to create and nurture those connections is the opportunity of a lifetime. Love grounds us, and so do our lawns and gardens.”
Safka holds a bachelor’s degree from the University of Southern California and earned his master’s in management and marketing from the Kellogg School of Management at Northwestern University.
About ScottsMiracle-Gro
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For investor inquiries:
Brad Chelton
Vice President
Treasury, Tax and Investor Relations
brad.chelton@scotts.com
(937) 309-2503
For media inquiries:
Tom Matthews
Chief Communications Officer
tom.matthews@scotts.com
(937) 844-3864
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