ScottsMiracle-Gro 2024 Corporate Responsibility Report: New Organic Soil and Mulch Offerings Expand Sustainable Efforts
ScottsMiracle-Gro has launched two new organic products in 2024: Miracle-Gro Organic Raised Bed & Garden Soil and Miracle-Gro Organic All Natural Mulch. The soil blend is peat-free, made with upcycled green waste, and manufactured within 150 miles of retail locations. It includes a natural fertilizer feeding plants for up to two months. The mulch is the first nationally distributed organic mulch in retail, featuring dye-free formula, 10% post-consumer recycled packaging content, and sustainably forested wood. This product expansion responds to growing organic gardening interest, with 76% of millennials showing extreme interest in the category.
ScottsMiracle-Gro ha lanciato due nuovi prodotti biologici nel 2024: Miracle-Gro Organic Raised Bed & Garden Soil e Miracle-Gro Organic All Natural Mulch. La miscela di terreno è priva di torba, realizzata con rifiuti verdi recuperati, e prodotta a meno di 150 miglia dai punti vendita. Include un fertilizzante naturale che nutre le piante fino a due mesi. Il pacciame è il primo pacciame biologico distribuito a livello nazionale nei negozi, caratterizzato da una formula priva di coloranti, contenuto di imballaggio riciclato post-consumo al 10% e legno proveniente da foreste gestite in modo sostenibile. Questa espansione di prodotti risponde all'interesse crescente per il giardinaggio biologico, con il 76% dei millennials che dimostrano un forte interesse per questa categoria.
ScottsMiracle-Gro ha lanzado dos nuevos productos orgánicos en 2024: Miracle-Gro Organic Raised Bed & Garden Soil y Miracle-Gro Organic All Natural Mulch. La mezcla de suelo no contiene turba, está hecha con residuos verdes reciclados y se fabrica a menos de 150 millas de los puntos de venta. Incluye un fertilizante natural que alimenta las plantas durante hasta dos meses. El acolchado es el primer acolchado orgánico distribuido a nivel nacional en el comercio minorista, con una fórmula libre de colorantes, un contenido de empaque reciclado post-consumo del 10% y madera de bosques sostenibles. Esta expansión de productos responde al creciente interés en la jardinería orgánica, con un 76% de los millennials mostrando un interés extremo en esta categoría.
ScottsMiracle-Gro는 2024년에 두 가지 새로운 유기농 제품을 출시했습니다: Miracle-Gro Organic Raised Bed & Garden Soil와 Miracle-Gro Organic All Natural Mulch입니다. 이 토양 혼합물은 피트가 없으며, 재활용된 녹색 폐기물로 만들어지고 소매점에서 150마일 이내에서 제조됩니다. 이 제품은 식물을 최대 두 달 동안 영양 공급하는 천연 비료를 포함하고 있습니다. 이 볏짚은 소매에서 첫 번째로 유통되는 유기농 볏짚으로, 염료가 없는 포뮬러, 소비자 재활용 포장 내용물 10%, 지속 가능한 숲에서 자란 목재를 특징으로 합니다. 이 제품 확장은 유기농 정원 가꾸기 관심의 증가에 대응하며, 밀레니얼 세대의 76%가 이 분야에 대한 극심한 관심을 보이고 있습니다.
ScottsMiracle-Gro a lancé deux nouveaux produits biologiques en 2024 : Miracle-Gro Organic Raised Bed & Garden Soil et Miracle-Gro Organic All Natural Mulch. Le mélange de sol est dépourvu de tourbe, fabriqué à partir de déchets verts recyclés, et produit à moins de 150 miles des points de vente. Il comprend un engrais naturel nourrissant les plantes pendant jusqu'à deux mois. Le paillage est le premier paillage biologique distribué à l'échelle nationale dans le commerce de détail, se caractérisant par une formule sans colorant, un contenu d'emballage recyclé post-consommation de 10% et du bois provenant de forêts durables. Cette expansion de produits répond à l'intérêt croissant pour le jardinage biologique, 76 % des millennials montrant un intérêt extrême pour cette catégorie.
ScottsMiracle-Gro hat 2024 zwei neue biologische Produkte auf den Markt gebracht: Miracle-Gro Organic Raised Bed & Garden Soil und Miracle-Gro Organic All Natural Mulch. Die Erdmischung ist torffrei, wurde aus recyceltem Grünabfall hergestellt und wird weniger als 150 Meilen von den Verkaufsstellen produziert. Sie enthält einen natürlichen Dünger, der die Pflanzen bis zu zwei Monate lang nährt. Mulch ist der erste in Einzelhandelsgeschäften landesweit vertriebene organische Mulch, der eine farbstofffreie Formel, 10% recyceltes Verpackungsmaterial aus dem Verbrauch und nachhaltig bewirtschaftetes Holz enthält. Diese Produktentwicklung reagiert auf das wachsende Interesse an biologischem Gärtnern, wobei 76% der Millennials ein übermäßiges Interesse an dieser Kategorie zeigen.
- First-to-market with nationally distributed organic mulch product
- Strategic expansion into growing organic gardening market
- Local manufacturing within 150 miles reduces transportation costs
- Use of upcycled materials and sustainable practices may improve margins
- distribution capability in Alaska and Hawaii may affect market reach
- Higher production costs associated with organic and sustainable materials
Insights
The launch of two new organic products shows SMG adapting to shifting consumer preferences, particularly among millennials, but the immediate financial impact appears While organic gardening's
The local manufacturing approach (within 150 miles of retail) could provide operational cost benefits through reduced transportation expenses. However, the premium positioning of organic products typically yields higher margins but lower volume compared to conventional offerings. The exclusive position as the only nationally distributed organic mulch creates a first-mover advantage but may face competition as other manufacturers enter this growing segment.
NORTHAMPTON, MA / ACCESSWIRE / October 30, 2024 / ScottsMiracle-Gro
Originally published in ScottsMiracle-Gro's 2024 Corporate Responsibility Report
Organic gardening is on the rise across demographic groups with over 76 percent of millennials alone expressing their extreme interest in organic gardening. In response, we developed the Miracle-Gro Organics product line with the 2024 launch of two new products, Miracle-Gro Organic Raised Bed & Garden Soil and Miracle-Gro Organic All Natural Mulch.
Our Organic Raised Bed & Garden Soil is a uniquely crafted soil blend for raised bed or in-ground gardening. This organic mix is peat-free and made with upcycled green waste. It is also locally crafted, meaning the product is manufactured less than 150 miles on average from the stores in which it is sold (excluding Alaska and Hawaii). The soil blend also includes a quick release natural fertilizer that feeds plants for up to two months and grows more vegetables when compared to an unfed plant.
Our Organic All Natural Mulch is the first and only organic mulch being offered in the retail space with national distribution. It boasts a dye-free formula, use of 10 percent Post-Consumer Recycled (PCR) content in the packaging and sustainably forested wood. With no runoff from dye, this product is waterway safe. Furthermore, the use of natural forest products - rather than construction debris or pallet wood used by some competitors - results in a product that is safe for kids and pets when used as directed.
Our R&D Growing Media team carefully evaluates every component of these products from a physical, microbial and chemical level. This degree of detail shows our commitment to science and innovation and makes us confident that we are bringing high-quality organic growing media to the market.
To learn more about ScottsMiracleGro's commitment to corporate responsibility, visit our webpage
For full details about ScottsMiracle-Gro's 2024 Corporate Responsibility Report, visit here.
View additional multimedia and more ESG storytelling from ScottsMiracle-Gro on 3blmedia.com.
Contact Info:
Spokesperson: ScottsMiracle-Gro
Website: https://www.3blmedia.com/profiles/scottsmiracle-gro
Email: info@3blmedia.com
SOURCE: ScottsMiracle-Gro
View the original press release on accesswire.com
FAQ
What new organic products did ScottsMiracle-Gro (SMG) launch in 2024?
What percentage of millennials are interested in organic gardening according to ScottsMiracle-Gro (SMG)?
What sustainable features does ScottsMiracle-Gro's (SMG) new organic mulch have?
