HI-CHEW® Returns to Fortnite With Limited-Time Games, Collectibles and New Mascot, Chewbie
HI-CHEW® announces a new integration with Fortnite, powered by Super League (Nasdaq: SLE). The collaboration features HI-CHEW® branded customizations in three mini-games within Fortnite's Minigame Box PVP Island: Color Switch, Spin Cycle, and HI-CHEW® Hoppers. The integration introduces Chewbie, HI-CHEW's first official mascot, and offers players collectible hats through in-game currency. The -time event runs from November 18 through December 15, 2024, featuring YouTube influencers Mustard, HomeOfGames, and Spaiidz creating dedicated content to showcase the branded mini-games.
HI-CHEW® annuncia una nuova integrazione con Fortnite, supportata da Super League (Nasdaq: SLE). Questa collaborazione presenta personalizzazioni a marchio HI-CHEW® in tre mini-giochi all'interno dell'Isola PVP Box dei mini-giochi di Fortnite: Color Switch, Spin Cycle e HI-CHEW® Hoppers. L'integrazione introduce Chewbie, la prima mascotte ufficiale di HI-CHEW, e offre ai giocatori cappelli collezionabili tramite valuta di gioco. L'evento temporaneo si svolgerà dal 18 novembre al 15 dicembre 2024, con influenzatori di YouTube come Mustard, HomeOfGames e Spaiidz che creeranno contenuti dedicati per mostrare i mini-giochi a marchio.
HI-CHEW® anuncia una nueva integración con Fortnite, impulsada por Super League (Nasdaq: SLE). La colaboración presenta personalizaciones de marca HI-CHEW® en tres mini-juegos dentro de la Isla PVP de la Caja de Mini-juegos de Fortnite: Color Switch, Spin Cycle y HI-CHEW® Hoppers. La integración presenta a Chewbie, la primera mascota oficial de HI-CHEW, y ofrece a los jugadores sombreros coleccionables a través de la moneda del juego. El evento por tiempo limitado se desarrollará del 18 de noviembre al 15 de diciembre de 2024, con influenciadores de YouTube como Mustard, HomeOfGames y Spaiidz creando contenido dedicado para mostrar los mini-juegos de marca.
HI-CHEW®가 Fortnite와의 새로운 통합을 발표합니다. 이는 Super League (Nasdaq: SLE)에 의해 지원됩니다. 이 협업은 Fortnite의 미니게임 박스 PVP 섬 내에서 HI-CHEW® 브랜드의 커스터마이즈가 포함된 세 가지 미니게임, 즉 Color Switch, Spin Cycle 및 HI-CHEW® Hoppers를 특징으로 합니다. 이 통합은 HI-CHEW의 첫 번째 공식 마스코트인 Chewbie를 소개하며, 플레이어에게 게임 내 통화를 통해 수집 가능한 모자를 제공합니다. 이 한정 이벤트는 2024년 11월 18일부터 12월 15일까지 진행되며, YouTube 인플루언서 Mustard, HomeOfGames 및 Spaiidz가 브랜드 미니게임을 소개하는 전용 콘텐츠를 제작합니다.
HI-CHEW® annonce une nouvelle intégration avec Fortnite, soutenue par Super League (Nasdaq: SLE). Cette collaboration présente des personnalisations de marque HI-CHEW® dans trois mini-jeux au sein de l'île PVP Boîte à Mini-jeux de Fortnite : Color Switch, Spin Cycle et HI-CHEW® Hoppers. L'intégration introduit Chewbie, la première mascotte officielle de HI-CHEW, et offre aux joueurs des chapeaux collectionnables via la monnaie du jeu. L'événement temporaire se déroulera du 18 novembre au 15 décembre 2024, avec des influenceurs YouTube comme Mustard, HomeOfGames et Spaiidz créant un contenu dédié pour mettre en valeur les mini-jeux de marque.
HI-CHEW® kündigt eine neue Integration mit Fortnite an, die von Super League (Nasdaq: SLE) unterstützt wird. Die Zusammenarbeit bietet HI-CHEW®-Markenanpassungen in drei Minispielen innerhalb der Minigame-Box PVP-Insel von Fortnite: Color Switch, Spin Cycle und HI-CHEW® Hoppers. Die Integration führt Chewbie ein, das erste offizielle Maskottchen von HI-CHEW, und bietet den Spielern sammelbare Hüte durch In-Game-Währung an. Das zeitlich begrenzte Event läuft vom 18. November bis 15. Dezember 2024 und umfasst YouTube-Influencer wie Mustard, HomeOfGames und Spaiidz, die spezielle Inhalte erstellen, um die markierten Minispiele zu präsentieren.
- Partnership with popular game Fortnite expands brand visibility and reach
- Continuation of successful previous year's integration shows sustained marketing strategy
- Engagement of popular YouTube influencers for content creation enhances marketing reach
- -time availability (28 days) may restrict long-term brand impact
- Marketing costs associated with influencer partnerships and game integration
Insights
This Fortnite integration campaign, while creative, has minimal direct financial impact on Super League (SLE). The partnership represents a standard marketing initiative for HI-CHEW® and while it may generate user engagement, it's unlikely to significantly move the needle on Super League's
The campaign's scope, running from November 18 through December 15, is relatively brief. While the inclusion of popular Fortnite YouTubers may drive awareness, the monetization potential appears to in-game collectibles. Previous year's integration metrics weren't disclosed, making ROI assessment challenging. The primary value lies in building brand relationships rather than immediate revenue generation.
Three mini-games within the Minigame Box PVP Island will feature HI-CHEW® branded customizations for a limited time
SANTA MONICA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- HI-CHEW®, the immensely fruity, intensely chewy candy, today announced a new immersive integration with the hugely popular game Fortnite. Building on HI-CHEW’s successful Fortnite integration last year, this new collaboration is again powered by Super League (Nasdaq: SLE), a global leader in delivering immersive experiences across the world’s largest gaming platforms. HI-CHEW® branded customizations will be integrated into two of Fortnite’s Minigame Box PVP Island mini-games: Color Switch and Spin Cycle, in addition to HI-CHEW® Hoppers, a new custom minigame. Players can collect HI-CHEW® branded power-ups and in-game currency that can be redeemed for exclusive HI-CHEW® collectible hats.
HI-CHEW® recently announced its first official brand mascot, Chewbie, a plump, carefree chew, and this Fortnite integration marks their official debut to the gaming community. Players will get to interact with Chewbie through engaging dialogue or “Chewlish” audio as they play the HI-CHEW® Hoppers and Color Switch mini-games. Players will also encounter the mascot as a non-player character (NPC) in the game lobby, where they will earn experience points (XP), encouraging them to purchase HI-CHEW® collectibles. All customizations and prizes will be available to Fortnite users for a limited time from November 18 through December 15, 2024.
“After the success of last year’s integration, we’re thrilled to partner with Super League again to bring a new gameplay experience to our growing gaming community, this time featuring our fun new mascot, Chewbie,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “Our goal is to bring HI-CHEW® into spaces where fans are already immersed, whether that’s on the digital screen or in-person, to make HI-CHEW® more than just candy but rather a full brand experience for the next generation of fans."
HI-CHEW® has also tapped popular Fortnite YouTube influencers Mustard, HomeOfGames, and Spaiidz to create dedicated content to showcase the HI-CHEW-branded mini-games, amplifying the excitement and engagement within the community. The videos will be dedicated gameplay videos that will focus on showing off the new HI-CHEW® mini-games within Fortnite, while encouraging players that HI-CHEW® is the perfect candy for gaming.
“Super League is committed to making immersive experiences that are entertaining, memorable, and ultimately build a deeper connection between brands and consumers,” said Super League Chair and CEO Ann Hand. “HI-CHEW® is dedicated to creating authentic and memorable connections with its audience making this a perfect partnership. We’re excited to continue the momentum from last year’s activation and continue to elevate HI-CHEW’s presence among the gaming community.”
To learn more about HI-CHEW® and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).
*This is an independently created Fortnite experience and is not sponsored, endorsed, or administered by Epic Games, Inc.
About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.
About HI-CHEW®
Choose Different. Choose Fun. Chew HI-CHEW®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, and new Dessert Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, and new Dessert Mix. HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. The newly launched HI-CHEW® Gummies and HI-CHEW® Gummies Sour reimagine the brand's iconic chewlets in a new gummy form. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.
About Super League
Super League (Nasdaq: SLE) is redefining the gaming industry as a media channel for global brands. As a leading end-to-end immersive content partner, Super League enables marketers, advertisers, and IP owners to reach massive audiences through creativity, innovation, and gameplay within the world’s largest immersive platforms. Boasting an award-winning development studio, a vast community of native creators, and a proprietary suite of tools that maximize user engagement, Super League is a one-of-a-kind holistic solutions provider. Whether a partner is focused on building a world-class creative experience, achieving a lift in brand awareness, inspiring deeper customer loyalty, or finding new sources of revenue, Super League is at the forefront – always pioneering within immersive worlds. For more information, visit superleague.com.
Contact
press@superleague.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b1fbb372-30c1-443d-a6e8-5c752550eedb
FAQ
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