Tanger Outlets Announces First Ulta Beauty Store Opening in Rehoboth Beach
Tanger Factory Outlet Centers (NYSE: SKT) announced the opening of its first Ulta Beauty store in Rehoboth Beach, Delaware. The 10,000-square-foot location opened on October 6, 2022, following a successful soft launch on September 30, drawing significant customer interest. This aligns with Tanger's strategy to diversify its brand portfolio, focusing on high-demand consumer categories like beauty. The addition of Ulta Beauty complements recent introductions of home décor and lifestyle brands, reinforcing Tanger's commitment to enhancing the shopping experience through innovation.
- Opening of first Ulta Beauty store in the Tanger portfolio enhances brand diversity.
- Ulta Beauty's debut illustrates strong consumer demand in the beauty category.
- Company's strategy to diversify offerings shows potential for revenue growth.
- None.
Tanger Outlets continues diversifying portfolio with new growth in beauty category
GREENSBORO, N.C., Oct. 7, 2022 /PRNewswire/ -- Tanger Factory Outlet Centers, Inc. (NYSE: SKT), a leading operator of upscale, open-air outlet centers, today announced the opening of Ulta Beauty, the nation's largest beauty retailer, at the Rehoboth Beach, Del. center. The 10,000-square-foot destination, which officially opened yesterday, is the first Ulta Beauty store within Tanger's portfolio, underscoring the company's ongoing strategy to expand its lineup of brands into new categories to meet consumers' unique needs.
"We are thrilled to add Ulta Beauty to our portfolio as we continue to diversify the assortment of brands offered in Tanger centers," said Justin Stein, Executive Vice President of Leasing at Tanger. "Beauty and personal care is currently one of the fastest growing and in-demand consumer categories and the debut of a beloved retailer like Ulta Beauty will be accretive to the center and serve as a high potential growth brand across Tanger's portfolio."
Ulta Beauty, which held a soft opening in Rehoboth Beach on September 30, saw a line outside its doors prior to its official launch, further cementing the strong guest response to the beauty category within the Tanger portfolio. The addition of Ulta Beauty to Rehoboth Beach is the latest proof point in the diversification of the company's brand portfolio, following the introduction of new home décor, furniture, outdoor recreation, swimwear and shapewear brands last month. This continued evolution highlights Tanger's multi-year journey to transform its centers and enhance the shopping experience through a commitment to collaboration, innovation, and growth.
Tanger Factory Outlet Centers, Inc. (NYSE: SKT) is a leading operator of upscale open-air outlet centers that owns (or has an ownership interest in) and/or manages a portfolio of 37 centers with an additional center currently under development. Tanger's operating properties are located in 20 states and in Canada, totaling approximately 14.0 million square feet, leased to over 2,700 stores operated by more than 600 different brand name companies. The Company has more than 41 years of experience in the outlet industry and is a publicly-traded REIT. For more information on Tanger Outlet Centers, call 1-800-4TANGER or visit the Company's website at www.tangeroutlets.com.
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SOURCE Tanger Factory Outlet Centers, Inc.
