UFC® Enters a Multi-Year Partnership Bringing Next Level Mobile Gaming Competition to Life on Skillz Platform

Rhea-AI Summary

Skillz (NYSE: SKLZ) has announced a multi-year partnership with UFC to create branded competitive mobile games. This deal enables Skillz developers to use UFC intellectual property for game development, co-marketing alongside UFC. The partnership was revealed at the Game Developers Conference (GDC) in San Francisco. Skillz aims to leverage UFC's popularity to engage a vast audience of MMA fans who are also gamers, with new games expected to launch in 2023.

Positive

• Partnership with UFC to develop branded mobile games could enhance Skillz's market reach.
• Access to UFC's extensive fan base may lead to increased user engagement and revenue opportunities.
• The collaboration aligns Skillz with one of the fastest-growing sports globally.

Negative

• None.

UFC, One of the Largest and Most Recognized Global Sports Brands Opens the Door for Skillz Developers to Create Original, Branded UFC Competitive Mobile Games

SAN FRANCISCO & LAS VEGAS--(BUSINESS WIRE)-- In a strategic move to merge the sensational world of esports competition with premium sports & entertainment, Skillz (NYSE: SKLZ), the leading mobile games platform bringing fair and fun competition to players worldwide, today announced a multi-year partnership with UFC®, the world’s premier mixed martial arts organization. The licensing deal, which will enable Skillz’ developers to create UFC-branded competitive mobile games that are co-marketed by UFC and Skillz, was revealed at the Game Developers Conference (GDC) in San Francisco. Skillz is currently exhibiting (South Hall Booth #S749) March 23-25.

UFC and Skillz Enter A Multi-Year Partnership for Developers to Create Branded UFC Competitive Mobile Games, Announced at the Game Developers Conference (GDC) on March 23, 2022 (Photo: Business Wire)

“Skillz’ partnership with UFC is part of our winning strategy that aligns Skillz’ disruptive competitive mobile games platform with the business of sport. We’re delivering an enticing opportunity for developers to create the most innovative, branded mobile games for UFC’s millions of loyal fans worldwide,” said Andrew Paradise, CEO of Skillz. “The popularity of the UFC brand, which represents one of the fastest- rising sports globally, combined with Skillz’ mobile gaming expertise, is a huge win for developers seeking to monetize and grow their games through the power of competition. We look forward to nurturing this incredible collaboration to life in the coming months and years.”

“We’re thrilled to partner with Skillz to bring new mobile games to our fans,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “UFC is always looking to engage with our fans, and we have found gaming to be one of the best ways we connect with them beyond our live events. Our research shows there is large number of UFC fans who are prolific gamers, so this is a perfect way to reach this audience.”

The deal allows selected game creators from Skillz developer community to utilize certain UFC and UFC athlete intellectual property for mobile game creation and marketing. The new UFC-branded mobile games are slated to launch in 2023.

To sign up and gather more information about creating the next great UFC-branded mobile game, contact devb2bmarketing@skillz.com

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 188 million media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global sports and entertainment company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About Skillz Inc.

Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month. Skillz has earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, and the number-one fastest-growing company in America on the Inc. 5000. www.skillz.com

Source: Skillz, Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220323005387/en/

PR Contact:

Press@Skillz.com

Source: Skillz Inc.

FAQ

What is the recent partnership announced by Skillz?

Skillz has partnered with UFC to create branded competitive mobile games, allowing developers to use UFC's intellectual property.

When was the Skillz and UFC partnership announced?

The partnership was announced at the Game Developers Conference (GDC) on March 23, 2022.

What opportunities does the Skillz-UFC partnership provide?

The partnership offers developers the chance to create innovative mobile games for UFC's large and engaged fan base.

When can we expect the UFC-branded mobile games to launch?

The new UFC-branded mobile games are expected to launch in 2023.