NFL and Skillz Sign Multi-Year Gaming Agreement
The NFL has partnered with Skillz (NYSE: SKLZ) to launch a global game developer challenge aimed at creating an NFL-themed mobile game. This collaboration will utilize the Skillz esports platform and feature joint marketing efforts. The initiative seeks to connect with new football fans through mobile gaming, leveraging the NFL's extensive brand. The challenge is set to commence in Q2 2021, welcoming developers across various genres, excluding 11 v 11 simulation games. This partnership positions Skillz to potentially attract hundreds of millions of NFL fans.
- Partnership with NFL could significantly increase brand visibility and user engagement for Skillz.
- Access to a vast audience of NFL fans, potentially leading to increased user base and revenues.
- None.
The National Football League (NFL) is teaming up with Skillz (NYSE: SKLZ), the leading platform for fair, fun, and meaningful competition, to crowdsource a future mobile esport. As part of the agreement, the two sports organizations will host a global game developer challenge. Competing developers will have the opportunity to develop an NFL-themed mobile game. The game will be powered by the Skillz esports platform and will have joint marketing support from both the NFL and Skillz. The combination of the NFL brand and the Skillz platform will set the stage for the future of electronic sports competition.
Working with Skillz enables the NFL to reach the next generation of football fans where they live – on mobile – while driving the convergence of traditional and online sports. For Skillz, this agreement will introduce hundreds of millions of NFL fans to the leading esports platform.
“The NFL is an iconic brand that is synonymous with American sports, and Skillz is thrilled to help power their esports competitions on mobile,” said Andrew Paradise, CEO and founder of Skillz.
“Mobile gaming continues to be an important platform to reach and engage new and existing fans,” said Rachel Hoagland, VP of Gaming & Esports at the NFL. “Our agreement with Skillz provides access to a trusted platform and a highly engaged player base, making Skillz an ideal partner long term.”
The developer challenge will launch in the second quarter of 2021 and will be open to all genres except for 11 v 11 simulated games. For more information on the upcoming developer challenge and implementing mobile gaming competitions, visit www.skillz.com or email NFLChallenge@skillz.com.
About Skillz Inc.
Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month. Skillz has earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000. www.skillz.com
Source: Skillz Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210204005444/en/
FAQ
What is the collaboration between NFL and Skillz?
When will the NFL developer challenge start?
How will the Skillz platform be utilized in the NFL partnership?
What types of games are excluded from the developer challenge?
What opportunities does the partnership offer Skillz?
