Six Flags Entertainment and Coca-Cola Extend Long-Time Strategic Partnership

Rhea-AI Summary

Six Flags and Coca-Cola have extended their multi-year partnership, maintaining Coca-Cola's exclusive beverage rights across a wide range of products including Coke, Sprite, Dasani, and Powerade. This renewed collaboration aims to enhance guest experiences at Six Flags parks through innovative activations and unique offerings. Notably, they plan to introduce eGaming experiences in Summer 2023. The partnership is expected to engage millions of visitors with initiatives like VIP lounges and specialty beverages, further solidifying Six Flags' position as a leading regional theme park operator.

Positive

• Extended partnership with Coca-Cola enhances brand visibility.
• Introduction of innovative eGaming experiences in Summer 2023.
• Engagement with millions of guests through unique offerings like VIP lounges.

Negative

• None.

DALLAS--(BUSINESS WIRE)-- Six Flags, the world’s largest regional theme park company and The Coca-Cola Company (Coca-Cola), the world’s largest beverage company, announced today that they are extending their multi-year partnership.

Coca-Cola will continue to have exclusive rights across the drink portfolio inclusive of Coke®, diet Coke®, Coke® Zero Sugar, Sprite®, Dasani®, and Powerade®, Simply® Juices, Gold Peak® tea, smartwater®, Monster®, Minute Maid® Lemonade.

“Coca-Cola is a best-in-class company that creates many unique ways to activate with our guests and elevate their experience throughout the season,” said Stephanie Borges, Global Vice President of Marketing and Partnerships at Six Flags Entertainment. “This renewed partnership will deliver new areas of opportunity and allow us to engage with our multi-generational guests in a more authentic way.”

"We are excited to continue our long-standing partnership with Six Flags, and are energized about the future,” said Rachel Chahal, Director of Amusement Partnerships for Coca-Cola. “Together, we will continue to refresh Six Flags guests every season.”

As part of the extension, Six Flags and Coca-Cola will create innovative activations and unique in-park offerings that can only be experienced at Six Flags. In Summer 2023, the partnership will launch an exciting new endeavor in the eGaming space that will deliver some first-of-its-kind experiences. In addition to eGaming, the partnership will deliver long-term guest enhancements throughout the parks, engaging with millions of guests through VIP lounges, specialty beverages, and multiple tentpole events and festivals.

About the Coca-Cola Company

The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at http://www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is the world’s largest regional theme park company and the largest operator of water parks in North America, with 27 parks across the United States, Mexico and Canada. For 62 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions. Six Flags is committed to creating an inclusive environment that fully embraces the diversity of our team members and guests. For more information, visit www.sixflags.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230228005542/en/

Stephen R. Purtell

Senior Vice President

Corporate Communications, Investor Relations and Treasurer

+1-972-595-5180

investors@sftp.com

Source: Six Flags Entertainment Corporation

FAQ

What is the stock symbol for Six Flags?

The stock symbol for Six Flags is SIX.

What new initiatives are planned by Six Flags and Coca-Cola in 2023?

Six Flags and Coca-Cola plan to launch innovative eGaming experiences and unique in-park offerings in Summer 2023.

How long is the partnership between Six Flags and Coca-Cola extended?

The partnership between Six Flags and Coca-Cola has been extended for multiple years.

What beverage products will Coca-Cola offer at Six Flags?

Coca-Cola will offer a range of products including Coke, Sprite, Dasani, Powerade, and many more at Six Flags parks.

How does the partnership benefit Six Flags guests?

The partnership aims to enhance guest experiences through innovative activations and unique offerings.