SiriusXM Signs Exclusive Deal With Tom Segura and Christina P's YMH Studios, Creators of Your Mom's House Podcast
SiriusXM has finalized a multi-year agreement with YMH Studios, a podcast network founded by comedians Tom Segura and Christina P. This partnership will integrate YMH's staff into SiriusXM's subsidiary, Stitcher, allowing for continued production of popular shows like Your Mom's House. The deal aims to enhance content development across multiple platforms, with YMH shows also set to become ad-free on Stitcher Premium by January 1. SiriusXM's acquisition of YMH follows other notable podcast expansions, reinforcing its position in the competitive audio entertainment market.
- Acquisition of YMH Studios enhances SiriusXM's podcast portfolio.
- Integration allows for continued production of successful shows like Your Mom's House.
- YMH shows to be available ad-free on Stitcher Premium from January 1.
- Further collaboration enhances content development across platforms.
- None.
NEW YORK, Dec. 20, 2021 /PRNewswire/ -- SiriusXM today announced that it has signed a deal with YMH Studios, the podcast network created and owned by married hosts and comedians Tom Segura and Christina P. The multi-year agreement integrates the YMH Studios staff into its subsidiary Stitcher, the Triton-ranked #1 podcast company, where they will continue to operate Your Mom's House and the rest of the network's slate of acclaimed podcasts.
As part of the new relationship, YMH Studios, SiriusXM, Pandora, and Stitcher plan to work together on the development of additional content accessible across multiple platforms.
Started in 2010 with the original podcast Your Mom's House, YMH studios has since grown to include six other popular spinoff shows, including 2 Bears, 1 Cave featuring Segura with fellow comedian Bert Kreischer, and Dr. Drew After Dark. The wide range of comedy content from the studio bills itself as bringing together "millions of people of all races, religions, numerous genders, varying criminal records and disgusting sexual fetishes" to share a laugh with their motley crew.
Stitcher will distribute all YMH Studios content across all podcast platforms. Listeners can continue to listen and subscribe to YMH Studios podcasts on Stitcher, the SXM App, Pandora, and all major podcast listening platforms. In addition, YMH Studio shows are expected to be available ad-free on Stitcher Premium beginning January 1.
"After over ten fantastic years of building our podcast network, this is the right next step for YMH," said Segura. "We can't wait to see what the future holds for our team through the support of SiriusXM and Stitcher, and are beaming with pride to see our network and vision continue to grow. Get ready to hear a lot more from the 'Mommies.'"
"Collaborating with YMH Studios is an incredible opportunity for SiriusXM comedy," said Jack Vaughn, Senior Vice President of SiriusXM's comedy programming. "We're excited to bring in and expand the 'Jeans' team, and foster the right environment to help Tom, Christina and the rest of the YMH crew continue to create even more hilarious content."
"Stitcher has been the home of great comedy shows since our earliest days," says Daniel Osit, Chief Operating Officer at Stitcher. "Now as we begin working with Tom, Christina and the entire YMH staff, we solidify our position as leaders in comedy podcasting."
SXM Media, SiriusXM's combined sales organization, has exclusive global ad sales rights for YMH Studios podcasts. Access for brands and marketers is only available through the advertising and sales arm of SiriusXM, Stitcher and Pandora.
With the leading podcast platforms Stitcher and Simplecast, along with industry-leading ad tech company AdsWizz, SiriusXM has developed an ecosystem that podcasters can rely on to create, distribute, and monetize their work, as well as gain access to SiriusXM's broad talent relationships and make use of the promotional power of its SiriusXM, Pandora and Stitcher listening platforms.
The addition of YMH follows other recent and notable podcasting announcements by SiriusXM and Stitcher, including the acquisition of
Stitcher has ranked #1 in Triton Digital's industry-tracking U.S. Network Report from May to October 2021. The report ranks the top podcast networks in the U.S., as measured by Podcast Metrics based on average weekly downloads and average weekly users.
Tom Segura, Christina P, and YMH Studios are represented by attorney Lev Ginsburg.
About YMH Studios
YMH Studios is the home of six amazing podcasts. Every week, millions of people of all races, religions, numerous genders, varying criminal records, and disgusting sexual fetishes tune in from every continent around the world to share a laugh with Tom, Christina, Bert, Dr. Drew, Garth and all of the fascinating, unpredictable, and very funny people who are friends with them. Also, Tom's parents might show up. YMH Studios also produces some of the biggest live streaming shows in the world in addition to original scripted and unscripted content.
About Tom Segura
Segura is a top-tier comedian, actor, and writer who is well-known for his acclaimed Netflix specials Ball Hog (2020), Disgraceful (2018), Mostly Stories (2016), and Completely Normal (2014). In addition, Segura has released four hit comedy albums and is currently on a 200-city stand-up tour.
About Christina P
Christina P Is a comedian and podcaster. She recently released her second Netflix special, The Degenerates, which follows Christina P: Mother Inferior. Her third Netflix special will film in January, 2022.
About Stitcher
Stitcher is the best place to listen to, produce and monetize podcasts. The Stitcher app is one of the world's most popular podcast listening platforms, with a growing network of original content and a premium subscription service. Stitcher is home to top-ranked comedy podcast network Earwolf. Stitcher has offices in Los Angeles, New York City and San Francisco, and is a subsidiary of SiriusXM.
About SXM Media
SXM Media is the combined sales organization of Sirius XM Holdings Inc., spanning its SiriusXM, Pandora, and Stitcher audio entertainment platforms and services, including that of Midroll, the leading podcast advertising network representing over 300 of the world's largest podcasts. With a reach of more than 150 million listeners, SXM Media gives brands, creators, and publishers access to the largest digital audio advertising platform in North America. SXM Media also serves as the exclusive advertising and sales representative for other platforms and podcasters, including major entities such as SoundCloud (exclusive U.S. advertising representative) and the NBCUniversal News Group (exclusive advertising representative for NBC News and MSNBC podcasts, with additional sales rights to CNBC podcasts).
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora's properties reach more than 150 million listeners, the largest addressable audience in the U.S., across all categories of digital audio – music, sports, talk, and podcasts. SiriusXM's acquisitions of Stitcher and Simplecast, alongside industry-leading ad tech company AdsWizz, make it a leader in podcast hosting, production, distribution, analytics and monetization. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
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Stitcher Publicity Contacts
Ron Gaskill
Blake Zidell & Associates
ron@blakezidell.com
Megan Rufty
Allison+Partners
stitcher@allisonpr.com
Patrick Reilly
SiriusXM
Patrick.Reilly@siriusxm.com
SOURCE Sirius XM Holdings Inc.
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SOURCE Sirius XM Holdings Inc.
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