SiriusXM Inks New Multi-Year Agreement with Alex Cooper, the World's Leading Female Podcaster; "Call Her Daddy" Finds a New Home
SiriusXM (NASDAQ: SIRI) has announced a new multi-year agreement with Alex Cooper, host of the top-ranking podcast 'Call Her Daddy'. The deal includes:
1. Exclusive audio and video advertising sales rights for Cooper's Unwell Network roster.
2. Exclusive content development for SiriusXM, starting in 2025.
3. Distribution rights for 'Call Her Daddy' and other Unwell Network shows.
This partnership aims to expand Cooper's reach through SiriusXM's platforms and introduce her content to new listeners. The deal also strengthens SiriusXM's podcast network, which already reaches 1 in 2 podcast listeners in the US monthly.
SiriusXM (NASDAQ: SIRI) ha annunciato un nuovo accordo pluriennale con Alex Cooper, conduttrice del podcast di maggior successo 'Call Her Daddy'. L'accordo include:
1. Diritti esclusivi di vendita pubblicitaria audio e video per il roster di Unwell Network di Cooper.
2. Sviluppo di contenuti esclusivi per SiriusXM, a partire dal 2025.
3. Diritti di distribuzione per 'Call Her Daddy' e altri spettacoli di Unwell Network.
Questa partnership mira ad ampliare la portata di Cooper attraverso le piattaforme di SiriusXM e a presentare il suo contenuto a nuovi ascoltatori. L'accordo rafforza inoltre la rete podcast di SiriusXM, che già raggiunge 1 ascoltatore di podcast su 2 negli Stati Uniti ogni mese.
SiriusXM (NASDAQ: SIRI) ha anunciado un nuevo acuerdo a largo plazo con Alex Cooper, presentadora del popular podcast 'Call Her Daddy'. El acuerdo incluye:
1. Derechos exclusivos de venta de publicidad en audio y video para el catálogo de Unwell Network de Cooper.
2. Desarrollo de contenido exclusivo para SiriusXM, comenzando en 2025.
3. Derechos de distribución para 'Call Her Daddy' y otros programas de Unwell Network.
Esta asociación tiene como objetivo ampliar el alcance de Cooper a través de las plataformas de SiriusXM y presentar su contenido a nuevos oyentes. El acuerdo también fortalece la red de podcasts de SiriusXM, que ya llega a 1 de cada 2 oyentes de podcasts en Estados Unidos mensualmente.
SiriusXM (NASDAQ: SIRI)가 인기 팟캐스트 'Call Her Daddy'의 호스트인 Alex Cooper와 새로운 다년 계약을 체결했다고 발표했습니다. 이 계약에는:
1. Cooper의 Unwell Network 목록에 대한 독점 오디오 및 비디오 광고 판매 권리.
2. 2025년부터 시작하는 SiriusXM을 위한 독점 콘텐츠 개발.
3. 'Call Her Daddy'와 다른 Unwell Network 쇼의 배급 권리.
이 파트너십은 SiriusXM의 플랫폼을 통해 Cooper의 도달 범위를 확장하고 그녀의 콘텐츠를 새로운 청취자에게 선보이는 것을 목표로 합니다. 이 계약은 이미 미국에서 매달 팟캐스트 청취자의 2명 중 1명에게 도달하는 SiriusXM의 팟캐스트 네트워크도 강화합니다.
SiriusXM (NASDAQ: SIRI) a annoncé un nouvel accord pluriannuel avec Alex Cooper, l'animatrice du podcast à succès 'Call Her Daddy'. Cet accord comprend :
1. Droits exclusifs de vente de publicité audio et vidéo pour le portefeuille Unwell Network de Cooper.
2. Développement de contenu exclusif pour SiriusXM, à partir de 2025.
3. Droits de distribution pour 'Call Her Daddy' et d'autres émissions de l'Unwell Network.
Ce partenariat vise à étendre la portée de Cooper via les plateformes de SiriusXM et à présenter son contenu à de nouveaux auditeurs. L'accord renforce également le réseau de podcasts de SiriusXM, qui atteint déjà 1 auditeur de podcast sur 2 chaque mois aux États-Unis.
SiriusXM (NASDAQ: SIRI) hat eine neue mehrjährige Vereinbarung mit Alex Cooper, der Moderatorin des erfolgreichsten Podcasts 'Call Her Daddy', bekannt gegeben. Die Vereinbarung umfasst:
1. Exklusive Verkaufsrechte für Audio- und Video-Werbung für Coopers Unwell Network Portfolio.
2. Exklusive Inhaltsentwicklung für SiriusXM, beginnend im Jahr 2025.
3. Vertriebsrechte für 'Call Her Daddy' und andere Shows des Unwell Network.
Diese Partnerschaft zielt darauf ab, Coopers Reichweite über die Plattformen von SiriusXM zu erweitern und ihre Inhalte neuen Zuhörern vorzustellen. Der Deal stärkt auch das Podcast-Netzwerk von SiriusXM, das bereits jeden Monat 1 von 2 Podcast-Hörern in den USA erreicht.
- SiriusXM gains exclusive ad sales rights for 'Call Her Daddy' and Unwell Network shows
- Partnership with Alex Cooper, the world's leading female podcaster
- Expansion of SiriusXM's podcast network reach
- Potential for increased revenue through new content and advertising opportunities
- None.
Insights
This deal marks a significant shift in the podcasting landscape. SiriusXM's acquisition of exclusive rights to "Call Her Daddy" and the Unwell Network's roster is a strategic move to capture the lucrative Gen Z and millennial audience. The agreement's
The exclusive advertising and distribution rights could potentially boost SiriusXM's revenue significantly, given the podcast's massive following. This deal also strengthens SiriusXM's position in the competitive podcast market, potentially increasing its market share and attracting more high-profile content creators.
However, the delayed start date (2025) for exclusive content might limit immediate financial impact. Investors should monitor how this affects SiriusXM's subscriber growth and ad revenue in the coming years.
This deal represents a strategic investment for SiriusXM, potentially driving long-term growth in its podcasting segment. The exclusive ad sales rights to Unwell Network's entire roster could significantly boost ad revenue, especially given the network's popularity among younger demographics.
However, the financial terms of the deal aren't disclosed, making it challenging to assess its immediate impact on SiriusXM's bottom line. Investors should watch for:
- Changes in SiriusXM's subscriber numbers and average revenue per user (ARPU)
- Growth in advertising revenue from podcast operations
- Any significant CAPEX related to content development or technology infrastructure
The deal's full potential may not be realized until 2025, suggesting a long-term growth strategy rather than immediate financial gains.
This partnership is a strategic coup for SiriusXM in the highly competitive podcast market. By securing Alex Cooper and the Unwell Network, SiriusXM gains access to a coveted demographic - Gen Z and millennials - who are notoriously difficult to capture through traditional media channels.
The deal could potentially reshape listener habits, driving more young users to SiriusXM's platform. This aligns with broader industry trends of content exclusivity and platform consolidation. However, success will depend on:
- SiriusXM's ability to retain and grow "Call Her Daddy's" existing audience
- Effective cross-promotion of other SiriusXM content to this new audience
- The quality and appeal of the exclusive content developed for 2025 and beyond
Competitors may need to reassess their strategies in response to this move, potentially leading to further industry consolidation or bidding wars for top podcast talent.
SiriusXM gains exclusive audio and video advertising sales rights to Unwell Network's entire roster
Extensive exclusive content to debut on SiriusXM in 2025
"I am beyond excited to work with SiriusXM," said Alex Cooper. "The Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners the best experience. The Daddy Gang wants more, so we're getting ready to give them more…I can't wait for this new chapter to begin."
"Alex's fearless, unfiltered approach, where no topic is off the table, has created a passionate and dedicated fanbase that is unmatched in podcasting and perfectly aligns with the content that SiriusXM subscribers have come to love and expect from us," said Scott Greenstein, President, and Chief Content Officer at SiriusXM. "SiriusXM is the perfect home for Alex to continue her amazing growth trajectory, with our unique ability to introduce her and her growing roster of standout talent to new listeners, as well as super-serve her core fans with new content. Alex is the voice of a new generation, and I can't wait to see what we do together in the years to come."
SiriusXM Media, the company's advertising division, has also secured exclusive global ad sales rights to the video and audio editions of the "Call Her Daddy" podcast hosted by Cooper as well as Unwell Network's complete slate of current and future shows, including "Hot Mess with Alix Earle," "Pretty Lonesome with Madeline Argy," "Boyfriend Material with Harry Jowsey," and "In Your Dreams with Owen Thiele." The SiriusXM Podcast Network reaches 1 in 2 podcast listeners in the US each month, and with the addition of these Unwell Network podcasts, it will be easier than ever for advertisers to tap into the power of podcasting at scale with ease, courtesy of SiriusXM Media.
Since its launch in 2018, "Call Her Daddy" has amassed a massive following, evolving into a cultural phenomenon and global movement, consistently ranking as one of the most-listened-to podcasts worldwide. Hailed by TIME Magazine as "arguably the most successful woman in podcasting," Cooper began to blaze a path through the podcasting medium that had never existed before: a space where women were encouraged, empowered, and emboldened to share their unapologetic stories and truths. "Call Her Daddy" has attracted millions of listeners per episode, earning its place as the number one podcast for women on Spotify globally.
As the most listened-to female podcaster in the world, Alex has evolved as "Gen Z's Barbara Walters," according to Rolling Stone, and continues to break all boundaries by shattering stigmas and stomping on misogyny, all while keeping mental health and personal empowerment at the forefront. Her thought-provoking conversations are meticulously designed to explore wide-ranging topics such as life experiences, culture, health, relationships, and more, through her lens of comedy and extreme candor. To the millions of devoted Gen-Z and millennial listeners coined "The Daddy Gang," the "Call Her Daddy" brand represents a new set of values and standards, with many quotes and phrases permeating pop-culture vernacular. Recent Call Her Daddy guests include Jane Fonda, Post Malone, Gwyneth Paltrow, Hailey Bieber, Miley Cyrus, Zayn, Janelle Monáe, Kim Petras, Shay Mitchell, Christina Aguilera, John Mayer, Brazilian pop superstar Anitta, Madison Beer, Lil Dicky, John Legend, Rebel Wilson, Adam Devine, and Chelsea Handler, among others.
Most recently, Cooper launched media company, Trending, and its subsidiary Unwell Audio Network, LLC, alongside her husband and business partner Matt Kaplan of Ace Entertainment. This media venture will elevate the voices and stories of Gen Z. Unwell Network's initial talent signings include top creators and influencers who will work with Cooper and the Unwell team to develop a variety of multiplatform concepts and projects.
Unwell Network joins the unparalleled lineup of podcasts and media companies represented exclusively by SiriusXM Media, including SmartLess Media and its hit show "SmartLess" with Will Arnett, Jason Bateman, and Sean Hayes; Ashley Flowers' audiochuck and its chart-topping "Crime Junkie;" Crooked Media and its flagship "Pod Save America;" and many more, in addition to SiriusXM's own award-winning shows such as "Conan O'Brien Needs a Friend" and the complete Team Coco roster, "
Podcasts play a central role in the new SiriusXM app, which features transcription, playback speed adjustment, key moment markers, auto downloads, and an expanded library. Additionally, "Call Her Daddy" episodes will be available ad-free on SiriusXM Podcasts+, SiriusXM's premium podcast subscription available directly in Apple Podcasts. With discovery at the heart of the listening experience, SiriusXM offers new platforms for Alex Cooper, Alix Earle, Madeline Argy, Harry Jowsey, Owen Thiele and more to engage and connect with fans and listeners.
About The Unwell Network
The Unwell Network is a platform for this generation's unique voices that embrace social challenges and personal insecurities through honest conversation. The Unwell Network produces experiences for the most sought-after creators and talent across pop-culture, beauty, fashion, lifestyle, and more.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in
Media Contact:
SiriusXM: Ron Gaskill, ron.gaskill@siriusxm.com
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SOURCE Sirius XM Holdings Inc.
FAQ
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