SiriusXM and Pandora Launch 'Chapter and Verse' Series with Audible
SiriusXM and Pandora have launched a new series called Chapter and Verse in collaboration with Audible, premiering on December 9, 2021. This monthly program will feature top authors discussing the connection between music and their literary work, while sharing playlists that inspire them. Initial episodes include Nicholas Sparks, Wendy Walker, and Jonathan Maberry. The series aims to enhance the listening experience by combining storytelling with music, available on Pandora, the SXM App, and SiriusXM's Volume channel.
- New content partnership with Audible expected to attract more listeners.
- Engages a diverse audience by combining literature and music.
- Potential risk of increased competition in audio content and streaming.
NEW YORK, Dec. 9, 2021 /PRNewswire/ -- SiriusXM and Pandora have teamed up with Audible, the leading creator and provider of premium audio storytelling, to create Chapter and Verse, a new programming series that will blend conversations with some of the world's top authors and the music and artists that inspire them.
Chapter and Verse will come to life as a monthly feature where a rotation of notable authors whose titles are available on Audible discuss music as an inspiring creative tool, while playing the songs that intersect with their work. This all-new series kicks off today, December 9, on Pandora, the SXM App and on SiriusXM's Volume channel beginning at Noon ET.
At launch, listeners will hear directly from authors Nicholas Sparks, Wendy Walker, and Jonathan Maberry as they talk about their latest literary project and the unique, essential role that music plays in their work. In the coming months, listeners will hear from authors such as James Patterson, Daymond John and more, as they gain insight into the author's literary world and writing process through sound, featuring a hand-selected soundtrack of music that sparks their creativity.
On Pandora, the series will be featured as hosted playlists, where new authors' playlists are expected to be added each month. On SiriusXM's Volume, Chapter and Verse will join the channel's line-up of talk programming dedicated to conversations about music. Listeners can expect to sit back and hear great songs and storytelling about the integral role music can play in an author's world.
"This new series brings our listeners more of what they love the most – great music and the personal, one-of-a-kind stories from some of the best storytellers around," said Bill Crandall, Vice President of Original Digital Content Programming, Pandora. "We're looking forward to hearing from some of the most popular writers and sharing their journeys and voices with our audiences."
Chapter and Verse will launch with several episodes available including Nicholas Sparks discussing music and his new book, The Wish, Wendy Walker talking about her new Audible Original, American Girl, and Jonathan Maberry providing the soundtrack to his Audible Original, The Werewolf's 15 Minutes. In the coming months, listeners can hear James Patterson giving insights into his Audible Original, The Guilty, and Daymond John will be diving into his Audible Original, Founding Fubu. Listeners can catch Chapter and Verse on Pandora, SiriusXM's Volume channel 106, and anytime on the SXM App.
ABOUT AUDIBLE, INC.
Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), is the leading creator and provider of premium audio storytelling, offering customers a new way to enhance and enrich their lives every day. Audible content includes more than 600,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
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Source: SiriusXM
Media contact:
SiriusXM
Amy Galleazzi
Amy.Galleazzi@siriusxm.com
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SOURCE Sirius XM Holdings Inc.
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