Pandora LIVE Countdown to the GRAMMY Awards® to Feature Haim, Brittany Howard and CHIKA
Pandora LIVE Countdown to the GRAMMY Awards will showcase artists Haim, Brittany Howard, and CHIKA on March 11, 2021, at 9:00 PM ET. This virtual event will precede the 63rd GRAMMY Awards airing on March 14. Hosted by Harvey Mason Jr., the event will include performances and discussions. Pandora has also launched GRAMMY Awards Radio, celebrating nominees till March 31. The initiative includes interactive fan experiences, with sponsors enhancing viewer engagement. SiriusXM will re-air performances on various channels from March 12-13.
- Introducing Pandora LIVE Countdown to the GRAMMY Awards enhances brand visibility.
- Increased listener engagement expected from interactive activities and virtual meet and greets.
- Launch of GRAMMY Awards Radio could attract new listeners to Pandora's platform.
- Pandora has reported a consistent loss of monthly active users, impacting audience reach.
- No significant financial metrics or outcomes are provided in the PR, limiting investor insights.
OAKLAND, Calif., March 3, 2021 /PRNewswire/ -- Pandora announced today that Pandora LIVE Countdown to the GRAMMY Awards® will feature Haim, Brittany Howard and CHIKA on March 11 at 9:00pm ET / 6:00PM PT. Pandora LIVE is the continuation of the popular live event turned virtual series that features top artists from all genres, including country, rock, pop, R&B and more. Listeners can RSVP for the free event HERE.
Pandora LIVE Countdown to the GRAMMY Awards is a precursor to the 63rd GRAMMY® Awards which will air Sunday, March 14 on CBS.
Harvey Mason Jr., Chair & Interim President/CEO of the Recording Academy®, will host the evening and lead a roundtable discussion with all of the evening's performers.
Throughout the course of their career, Haim has fused genres establishing their own musical individuality. The band made history as the first all-female rock group to be nominated for the Album of The Year GRAMMY® with their third studio album, 'Women In Music Pt. III.' The album shows how multidimensional the trio is by showcasing their songwriting style and melodies. The three-time GRAMMY Award nominees are set to perform for Pandora LIVE from their hometown of Los Angeles.
With 16 GRAMMY nominations and four wins (with her band Alabama Shakes), Brittany Howard has a compelling presence as a performer shattering soul, rock and blues norms. She will be performing for Pandora LIVE from Nashville.
CHIKA, a GRAMMY nominee in the Best New Artist category this year, uses her powerful voice as a much-needed call to action for the marginalized and disenfranchised. With an instinct for creating impactful viral moments in the music, film / television, fashion, brand and social media space, CHIKA's ethos and persona have resonated with fans and her Pandora LIVE performance from Los Angeles is sure to gain new ones.
In conjunction with the event, Pandora recently launched the GRAMMY Awards Radio station. Presented by Lincoln through March 31, the station celebrates this year's nominees and shares behind-the-scene stories from past winners.
Event sponsors will enhance the viewing experience and get fans excited for the GRAMMY Awards by curating unique content and activities. Prior to the show, Allstate is bringing together some of Haim's top Pandora listeners for a virtual meet and greet. During the show, attendees will have the opportunity to pose in the red-carpet-inspired photo booth, provided by Crest 3D White. To celebrate our powerful and talented all-female line-up, Pandora and Olay Body will join forces to provide a donation to a select charity that supports fearless women in music, specifically those in STEM disciplines, and encourage everyone to get involved in the cause. Pandora will invite fans to test their artist knowledge with pre-show trivia, connect with others via the interactive chat, and provide a limited amount of complimentary artist merchandise for attendees on a first-come, first-served code redemption basis.
On March 12, SiriusXM will re-air the evening's performances from all three artists on The GRAMMY Channel (ch. 104) beginning at Noon ET. On March 13, The Spectrum (ch. 28) will air Brittany Howard and Haim's performances beginning at 7 p.m. ET and Hip-Hop Nation (ch. 44) will air CHIKA's performance at 11 a.m. ET, followed by encore broadcasts.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora's properties reach more than 150 million listeners, the largest addressable audience in the U.S., across all categories of digital audio – music, sports, talk, and podcasts. SiriusXM's acquisitions of Stitcher and Simplecast, alongside industry-leading ad tech company AdsWizz, make it a leader in podcast hosting, production, distribution, analytics and monetization. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
About Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
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The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the COVID-19 pandemic is adversely impacting our business; we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.
Source: SiriusXM
Media contact:
Heidi Anne-Noel
Hanne-noel@pandora.com
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SOURCE Sirius XM Holdings Inc.
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