Hear Tom Morello Across SiriusXM, with New Streaming Channels, Weekly Show and Podcast
SiriusXM collaborates with musician Tom Morello to introduce three new streaming channels and a weekly show starting March 2, along with a podcast launching March 3. Morello's channels, Battle Hymns Radio, Heavy Metal Happy Hour Radio, and Riffs, Rhymes, & Rebellion Radio, will feature diverse music intertwining heavy metal and activism. The new content aims to expand SiriusXM's offerings and reach its audience across multiple platforms. The partnership follows the success of Morello's existing show and aligns with SiriusXM’s strategy to enhance its exclusive content portfolio.
- Collaboration with Tom Morello enhances SiriusXM's content diversity.
- Introduction of three new streaming channels focused on activism and heavy metal.
- Launch of original podcast Maximum Firepower furthers SiriusXM's podcasting goals.
- Leveraging Morello's popularity could attract more subscribers.
- SiriusXM faces ongoing competition in the audio streaming market.
- Reliance on celebrity collaborations may not consistently drive subscriber retention.
NEW YORK, Feb. 24, 2021 /PRNewswire/ -- SiriusXM announced today a new collaboration with groundbreaking rock guitarist and acoustic troubadour, Tom Morello, including all-original content that spans three new streaming music channels and a new additional weekly show beginning March 2, and an original podcast, beginning March 3.
The content hand-crafted by Morello includes streaming music channels that are part of SiriusXM's Xtra Channels offering, which has expanded even more since its debut of 100 curated music channels in early 2019. Morello's music channels will amplify the intersection where music and activism collide, a wide-range of heavy metal music, and will explore his personal influences and musical collection. See channel info below.
"When SiriusXM approached me about doing a new slate of shows, I only had one condition: I say what I wanna say and I play what I wanna play," said Morello. "When the right combination of rhythm and rhyme washes over a huge throng or transmits through an ear bud it can provide a spark for action or a life raft for survival. Music MATTERS. And I'm very much looking forward to inflicting on listeners the music that matters to me."
"We are more than excited for Tom to bring his unique and respected voice in both music and activism across multiple platforms to our listeners," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "SiriusXM offers artists, such as Tom, the flexibility to express their creativity through live radio, streaming, and podcasts, across our distinct, but coordinated services including SiriusXM, Pandora and Stitcher."
Tom Morello's Battle Hymns Radio (ch. 1124) will thread the needle between music and activism throughout history and genres. The channel will provide an audio assault of rebel anthems featuring the Freedom songs of the 1960s, the hip hop music that has been standing up for Black lives for decades, and the mosh pit-inciting, radically-raging rock.
Tom Morello's Heavy Metal Happy Hour Radio (ch. 1122) will feature a hand-selected array of heavy metal music, ranging from hidden gems to classic cuts for a happy hour that never ends.
Tom Morello's Riffs, Rhymes, & Rebellion Radio (ch. 1123) will dive deep into Morello's personal record collection to showcase the diverse sonic landscape of riffs, beats, and ballads that shaped his music and career.
Tom Morello's three Xtra channels are the latest additions to SiriusXM's stable of music channels created with iconic artists including The Beatles, U2, Bruce Springsteen, Tom Petty, Pearl Jam, Eminem, LL COOL J, Phish, Garth Brooks, Kenny Chesney, Kirk Franklin, Diplo, Bob Marley, B.B. King, Elvis Presley, Frank Sinatra and more.
SiriusXM's E Street Radio will debut Tom Morello's Radio Comandante, a weekly show dedicated to a new musical theme, featuring a collection of wildly diverse songs that have influenced him as an artist. Each week his show will air on a SiriusXM channel that suits the current show's theme. The premiere show of Tom Morello's Radio Comandante will focus on the theme of American class consciousness and examine the 80-year history behind Bruce Springsteen's song "The Ghost of Tom Joad." The show will air Tuesday, March 2 at 10 a.m. ET and 4 p.m. ET on channel 20, with replays throughout the week.
This is Morello's second weekly show on SiriusXM, following the incredible success of Tom Morello's One Man Revolution on SiriusXM's Lithium channel, where Morello shares stories spanning his 30-year career as a groundbreaking artist, while taking listeners on a fearless exploration through 90s alternative & grunge music that ignited a revolution. Tom Morello's One Man Revolution airs every Monday at 4 p.m. ET on channel 34.
Adding to the latest array and launch of SiriusXM's original, exclusive and popular podcasts is Tom Morello's Maximum Firepower, which will be available on the SiriusXM app, Pandora, Stitcher, and wherever listeners access their podcasts, beginning Wednesday March 3 and air weekly on SiriusXM's Volume, channel 106 every Wednesday at 1:30 p.m. ET, also beginning on March 3. This SiriusXM original, weekly podcast will focus on the music, the moments, and the movements that have shaped Tom's worldview and left an indelible mark on him as an artist and activist.
For all information on Tom Morello's Xtra channels, shows and podcast visit: http://siriusxm.com/tom-morello.
Subscribers are able to listen online, on-the-go with the SiriusXM mobile app, and at home on a wide variety of connected devices including smart TVs, devices with Amazon Alexa or the Google Assistant, Apple TV, PlayStation, Roku, Sonos speakers and more. Go to www.siriusxm.com/ways-to-listen to learn more. SiriusXM subscribers with streaming access can enjoy a unique mix of exclusive, original, and popular podcasts via the SiriusXM mobile app or online at www.siriusxm.com/podcast2020.
About Tom Morello
Incendiary rock guitarist and acoustic troubadour Tom Morello, known for his innovative guitar solos and thunderous chords, is a groundbreaking artist whether in his solo career or as an original member of the rock bands Rage Against the Machine and Audioslave, two acts responsible for multiple Grammy Awards and a combined 30 million albums sold worldwide. He's released four solo albums as The Nightwatchman, created the genre obliterating Atlas Underground project, and formed the band Street Sweeper Social Club with Boots Riley of The Coup. Morello has also been recognized by Rolling Stone magazine as one of the "100 Greatest Guitar Players of All-Time (#26)." Morello has produced or collaborated with artists of diverse genres including Wu Tang Clan, Johnny Cash, Tool, John Fogerty, Anti-Flag, Public Enemy, Joe Strummer, Crystal Method, Calle 13, Dave Matthews Band, Johnny Cash, Killer Mike. Travis Barker, and Pete Seeger. In addition, he joined Bruce Springsteen and the E-Street Band for six years on tour and is featured lead guitarist on Springsteen's Wrecking Ball and High Hopes albums. In 2016, Morello joined forces with fellow Rage Against The Machine bandmates Tim Commerford and Brad Wilk, as well as Cypress Hill's B-Real and Public Enemy's Chuck D and DJ Lord to form the band Prophets of Rage. In 2020 Rage Against The Machine announced its reformation and an extensive world tour. Morello is also known for his lifelong valiant activism.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora's properties reach more than 150 million listeners, the largest addressable audience in the U.S., across all categories of digital audio – music, sports, talk, and podcasts. SiriusXM's acquisitions of Stitcher and Simplecast, alongside industry-leading ad tech company AdsWizz, make it a leader in podcast hosting, production, distribution, analytics and monetization. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
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Source: SiriusXM
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SOURCE Sirius XM Holdings Inc.
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